• Journal of Digital Convergence
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• v.20 no.2
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• pp.117-125
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• 2022

This study presents product marketing strategy for mobile gift-giving by recognizing how consumers' propensity of conspicuous consumption and level of impression management affect the choice between hedonic goods and utilitarian goods. Data were collected through an online survey, and logistic regression analysis was performed using SPSS 23.0. The result of this study showed that people with high propensity of conspicuous consumption chose hedonic goods more than utilitarian goods in mobile gift-giving regardless of the level of impression management. On the other hand, those who with low propensity of conspicuous consumption chose utilitarian goods more than hedonic goods when the level of impression management was low, while these was no difference in choice between hedonic and utilitarian goods when the level of impression management was high. This study proposes to advertise in consideration of consumers' propensity of conspicuous consumption and impression management in marketing mobile gift products, especially for hedonic goods. Advertisements can appeal to consumers by using the desire to recognition or show off. Furthermore, further research can be conducted in consideration of other factors affecting gift behavior and expanding the age group.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.279-292
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• 2011

This research explores the differences of two consumption behaviors from the thinking style they elicit. Specifically, we predict that more utilitarian attributes(vs. hedonic attributes) may be used when evaluating utilitarian products whereas more hedonic attributes(vs. utilitarian attributes) may be used when evaluating hedonic products. In addition, this research considered two different thinking styles: rational thinking style and experiential thinking style, and try to find out whether different product attribute information could elicit different thinking style and whether the thinking style has any effect on product evaluation. The data reported in this research demonstrates the following results. Firstly, people use different criteria when judging different types of product. That is, when judging utilitarian product, they are more likely to use utilitarian attribute as evaluation criteria, on the contrary they inclined to use hedonic attribute as evaluation criteria when choosing hedonic product. Secondly, different types of attribute informations could elicit different thinking style. Utilitarian attribute informations elicit rational thinking style whereas hedonic attribute informations elicit experiential thinking style. Finally, if people engage in rational thinking elicited in processing utilitarian attribute informations, the evaluation of utilitarian product is enhanced. But even though people engage in experiential thinking in processing hedonic attribute informations, the evaluation of hedonic product is not improved.

• Journal of the korean Society of Automotive Engineers
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• v.13 no.1
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• pp.25-34
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• 1991

휘발유는 가솔린엔진을 구동하기 위한 에너지원으로서, 원유로부터 정제된 탄화수소 혼합물을 주성분으로 하고 알콜, 에테르와 같은 함산소화합물이나 특정 성능을 보완해주기 위한 첨가제 등이 배합되기도 한다. 본 고에서는 최근 환경오염방지와 관련하여 휘발유 배합재로 각광받고 있는 MTBE의 전반적인 특성과 MTBE가 배합된 휘발유의 차량에서의 실용 성능에 관해 살펴보고자 한다.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2004.05a
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• pp.505-508
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• 2004

단열완충재 제품간의 경량충원 저감성능 평가를 객관적이고 신속하게 판별하기 위하여 실험실용 시험장치를 개발하였다. EVA계열 및 EPPㆍEPS계열의 단열완충재들에 대한 경량충격원 시험에서 제품간의 성능비교가 가능하였으며, 동탄성계수 및 손실계수 측정과 병행함으로써 제품들간의 우열성을 보다 정밀하게 평가할 수 있었다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.37-46
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• 2018

This study investigated the differences of message effect by product types and placement types of webtoon PPL(Product Placement). The study have tried to find effective webtoon PPL type and product type to minimized consumers' advertising avoidance. For analysis, two-way between subject design was produced by product types(utilitarian and hedonic product) and webtoon PPL placdement types(image, insert, and combination type). In results, there was a difference by PPL placement types for brand attitude. In special, the insert type had highly positive brad attitude. For webtoon contents, highly positive attitude was discovered in the cases of the hedonic product and the insert type of webtoon PPL.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.46 no.12
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• pp.1037-1048
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• 2018

In this paper, we investigated the international guidelines and actual disposal maneuver cases to prepare KOMPSAT-2 post mission disposal. And then, disposal maneuver plan was established using current propellant of KOMPSAT-2 and verification was also performed to find out whether the international guidelines are satisfied. As a result, the lifetime of KOMPSAT-2 was 3.6 years when 45kg propellant was used to decrease perigee altitude to 300km. And if more than 14.5kg propellant consumed for same strategy, KOMPSAT-2 can satisfy the international guidelines. Finally, re-entry survivability analysis was performed and it represented that heat resistant objects, such as propellant tank and reaction wheel, could be survived but total ground casualty probability was less than international guidelines.

• Proceedings of the KAIS Fall Conference
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• 2010.11a
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• pp.466-469
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• 2010

본 논문은 습기가 많은 지하실의 벽을 페인트가 아닌 플라스틱 판넬을 조립 시공하여 미려한 표면과 내구성을 유지하도록 하는 벽체의 개발을 제시하였다. PC 및 PP 소재를 사용하여 시제품을 만들어 시법시공하여 본 결과 지하실 내벽에 적합한 것을 알았다.

• Journal of Biomedical Engineering Research
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• v.3 no.1
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• pp.31-34
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• 1982

The development of biomedical instrument that is widely used in hospital played a important role in engineering with advance of electronic engineering. We have initiated the development of EKG monitor which is basically used in biomedical equipment, and then accomplished it especially considered patient safety.

• Proceedings of the Korean Society of Propulsion Engineers Conference
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• 1997.04a
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• pp.181-187
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• 1997

고강도 알루미늄 합금 링롤재의 급냉, 링 팽창(expansion) 및 링 압축(compression) 응력제거처리후 잔류응력을 예측하기 위하여 2차원 축대칭 열해석 및 탄소성 해석을 수행하였다. 급냉 및 응력제거처리 후 2단 과시효 처리(T73)된 링롤재에 대하여 3단계 절단법(Three step sectioning method)을 적용하여 링롤재의 두께에 따른 잔류응력 분포를 측정하였으며, 측정결과를 급냉 및 응력제거처리후 잔류응력 해석결과와 비교분석하였다. 링의 급냉후 원주 및 축방향의 잔류응력 해석값은 T73후 측정값과 비슷한 경향을 보였으며, 링의 내면과 외면에서 압축응력을 나타내었고 중심에서 인장응력을 나타내었다. 잔류응력은 링 팽창(T7351) 및 링 압축(T7352) 적용후 T73에 비해 현저히 감소하였으며, 축방향의 제거 효과가 원주방향보다 우수하게 나타났다. 또한 링 압축에 의한 제거효과가 링 팽창보다 크게 나타났다. 링롤재의 응력제거처리는 제거 효과 및 실용성 측면에서 링 압축 공정이 유리하며, 치수제어 및 장비용량 측면에서 링 팽창 공정이 유리하다는 결론을 얻었다.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.