• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.3006-3015
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• 2011

Psychological involvement, belief, and attitude as important variables in explaining tourism behavior have been widely examined in the tourism context for its usefulness in differentiating markets. This study investigated foreign tourists' Neo-Han Ryu related trip behaviors based on their psychological involvement, belief, and attitude toward Neo-Han Ryu. A self-administered on-site survey was conducted in January 2010. Three distinctive clusters were identified from cluster analysis. These three segment show sharp contrast in terms of their psychological involvement, attitude and belief about Neo-Han Ryu and thus differ from each other with respect to their behaviors, including satisfaction, intention to revisit, recommendation, and trip expenditure. The results clearly indicate that the segment with a high Neo-Han Ryu involvement reported stronger intention to revisit and recommendation to others compared to the less involved segments. The findings provides important implications to the marketers regarding how to utilize Neo-Han Ryu to expand Korean inbound market and how to select target markets.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.323-331
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• 2020

In order to prolong the Shin-Hallyu and make a significant leap forward, we analyzed the characteristics of Jambinai, Singsing Band, and Ackdan Gwangchil, bands that are recognized globally for their musicality and popularity. First, the socio-cultural background behind the world's attention on korean traditional music lies in the racial and cultural diversity that embraces the non-mainstream identity. In particular, the success of Korean traditional music fusion bands in non-Asian countries can satisfy their public seeking to enjoy an exotic culture that is different from Western culture. it is necessary to recognize cultural, social and musical differences depending on the country or ethnicity and to approach them accordingly. Second, in the same Asian region, Korean traditional music is not given a sense of homogeneity, but in the West, the Eastern heterogeneity seems to have become a stronger ompetitive edge. With the expansion of the new Korean Wave to various regions, it is necessary to try to form a regional repertoire. Third, we found the validity of the convergence with the new Korean Wave through the characteristics of Gugak musicians as the main body to build a world of traditional music and enable popularization and globalization. It is necessary to highlight korea's traditional cultural value through analytical research on the effects of tone, composition and directing techniques reflected in korean traditional music or musical elements. The uniqueness and Korean values provided by Gugak will serve as homogeneity in Asia and heterogeneity in Europe and the United States, presenting the possibility of New Hallyu content and contributing to the prolonged Korean Wave.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.157-167
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• 2015

This research studied how idol music popularity influences on equilibrium of ecosystem in Korean popular music market. Because most of media & press reported that idol music caused unbalance of whole market so this research issued it. Research method is borrowed production of cultural perspective of Peterson and subject of analysis is selected idol music from Melon weekly music chart(2000-2014), which is No. 1 digital music distributor. The result showed idol music did not bring unbalance of ecosystem structure in Korean polular music market and found it contributed diversity of music genre in music market by introducing various musical style all the more. This kind of untested information should not cause idol music production leading new Korean Wave to shrink. Government related organization has to do policy making based on verified fact in future and it should be handled as important matter for sustainable and expansive reproduction of Korean wave.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.127-138
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• 2012

Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.263-270
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• 2022

The purpose of this study is to examine the development process of Hallyu and to find ways to develop Hallyu through discussion with students. Since the 1990s, Hallyu started as a popular phenomenon of Korean culture, and has changed into a New Hallyu that aims for mutual cultural exchange. In detail, the development process of Hallyu was examined by dividing the classification of Hallyu from 1st to 4th. This study utilized the theme of Hallyu, one of the topics covered in the class of Literature and Popular Culture in the first semester of 2022. This is because the Hallyu has spread Korean popular culture all over the world. This study suggested a plan for the development of Hallyu by students and researchers using the discussion about Hallyu.

• Korean Journal of Construction Engineering and Management
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• v.15 no.2
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• pp.23-32
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• 2014

Modernized Korean housing (Hanok) with competitive price has been actively developed due to the increased interests in traditional Korean housing. Developing new building materials and methods is an essential area for Modernized Hanok. This paper compared and analyzed two mock-up buildings of Modernized Hanok and one mock-up of Traditional Hanok those were actually constructed as test-beds. Many different new methods were introduced, and their influences on construction cost and schedule were analyzed in order to verify the research results as well as to find implications for future direction. As a result, the construction cost and schedule of Modernized Hanok have been decreased by about 40% and 20%, respectively, when compared with traditional one. 'Wood frame' and 'Roof' are found as being the most influencing areas with highest weights in terms of cost and schedule. Therefore, further development in these two areas would facilitate to reduce overall cost of Modernized Hanok with improved building performance.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.

• Journal of Radiation Industry
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• v.11 no.3
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• pp.131-137
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• 2017

To compare the radiation dose and image noise of low dose computed tomography (CT) and high resolution CT using the fixed tube current technique and automatic tube current modulation (CARE Dose 4D). Chest CT and human anthropomorphic phantom were used the RPL (radiophotoluminescence) dosimeters. For image evaluation, standard deviation of mean CT attenuation coefficient and CT attenuation coefficient was measured using ROI analysis function. The effective dose was calculated using CTDIvol and DLP. CARE Dose 4D was reduced by 74.7% and HRCT by 64.4% compared to the fixed tube current technique in low dose CT of chest phantom. In CTDIvol and DLP, the dose of CARE Dose 4D was reduced by fixed tube current technique. For effective dose, CARE Dose 4D was reduced by 47% and HRCT by 46.9% compared to the fixed tube current method, and the dose of CARE Dose 4D was significantly different (p<.05). Noise in the image was higher than that in the fixed tube current technique. Noise difference in the image of CARE Dose 4D in low dose CT was significant (p<.05). The low radiation dose and the noise difference of the CARE Dose 4D were compared with the fixed tube current technique in low dose CT and HRCT using chest phantom. The radiation doses using CARE Dose 4D were in accordance with the national and international dose standards. CARE Dose 4D should be applied to low dose CT and HRCT for clinical examination.

• Korean journal of communication and information
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• v.65
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• pp.51-75
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• 2014

This study aims to examine how the usage of K-POP and Korean TV dramas influence Chinese attitude toward Korea and Hallyu as K-POP has gained its popularity all over the world. The result indicated that 'gender', 'duration of watching Korean TV drama, 'the evaluation of Korean TV dramas', 'duration of listening K-POP and 'evaluation of K-POP' are strong predictors influencing attitude toward Korea among Chinese people. On the other hand, in relation to Hallyu, demographic factors are not appeared as the predictors, however, duration of watching Korean TV dramas, 'the evaluation of Korea TV dramas' and 'evaluation of K-POP' have been shown to influence the attitude toward Hallyu in a positive way. As the practical implication this result suggests that content, either Drama or K-POP, has more importance to appeal global audience rather than famous star has. Furthermore, when variables such as watching Korea TV dramas and evaluation of Korea TV drama have been controlled, 'evaluation of K-POP' appeared as a strong predictor to influence attitude of Korea and Hallyu in a positive way. This result indicates that the main content of Hallyu in China has shifted from Korean Dram to K-POP as the New Hallyu has been coming.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.129-135
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• 2020

This study focuses on the phenomenon that K-POP has become spotlight as killer contents which can be spread over the world beyond Asia. In order to identify critical factors of successful impact of K-POP on other cultures, the influence of the change in media on the globalization of popular culture was explored and the related requirements were analyzed. Furthermore, the potential markers for K-POP, a core field of the Korean Wave, were also analyzed and specific factors such as effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers for building new businesses model were investigated in detail.