• Journal of Korea Society of Industrial Information Systems
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• v.18 no.1
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• pp.59-70
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• 2013

The purpose of this study was to identify the antecedents of organizational innovativeness, which in turn influence firm performance that is composed of new product development performance and overall firm performance. We collected responses from C-level executives, and conducted a structural equation model analysis. Results revealed that organizational memory and market orientation influence organizational innovativeness, which in turn influence new product development performance and overall firm performance. However, interestingly, new product development performance was not found to affect overall firm performance. Based on these results, we have confirmed the importance of market orientation and organizational memory for organizational innovativeness. Practical implications related to the results are provided.

• Archives of design research
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• v.14 no.3
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• pp.69-76
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• 2001

In the new product development process, concept testing which screens ideas with the highest probability of market success is very effective in predicting the success of a new product. However, designers do not have accurate guidelines in new product development because the structure of cause and effect of consumers' preference - the most important part of concept testing - has not been provided as quantitative data. Therefore, the aim of this study is to present guidelines for new product concept development through applying means-end chain theory and product form theory which explains what kinds of benefits cause consumers to purchase a product and what kinds of design attributes meet the benefits. In this study, after reviewing means-end chain theory and product form theory, and developing a research model, guidelines for a concept product development (TV are provided through an empirical study.

• Photonics industry news
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• s.5
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• pp.14-19
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• 2001

• 프린팅코리아
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• v.14 no.9
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• pp.88-91
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• 2015

(주)동양잉크(대표이사 최대광)가 최근 광택도와 색감을 향상하는 한편, 작업안정성을 극대화한 매엽 윤전 UV잉크 신제품을 연이어 공개했다. 이번에 동양잉크가 선보인 매엽잉크 제우스(ZEUS), 윤전잉크 글로리(GLORY), UV잉크 하이원(HI-ONE)은 인쇄 트러블을 최소화하면서도 우수한 인쇄품질을 달성할 수 있는 최적의 제품으로 인쇄인들의 요구를 적극 반영해 개발됐다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.169-186
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• 2001

The researches about the general flow of new product development process was achieved in various field. But there was little discussion about the methodologies and tools used in that process. So we suggest new DEA model as the methodology that determines sustainable price and quality attributes and this can substitute econometric hedonic methodology. To make smooth surface composed of quality attributes and price, we use QC-DEA model. Additionally we make AR-QC DEA model by introducing AR to reflect consumer perceptions on quality attributes. AR-QC DEA overcomes the limits of parametric methodology and represents product-specific shadow prices, so it is possible to supply the information about quality attributes and price combination in new product development process and to simulate easily whether new product can exist in the market. Finally by empirical research on notebook computer we can show that AR-QC DEA has the ability to explain market change.

• The monthly packaging world
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• s.97
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• pp.150-151
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• 2001

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.9
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• pp.2440-2450
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• 2009

The aim of the study is to look at the impact of 'NPD process planning proficiency' on NPD performance. In particular, the current study examines this effect at firm's level (NPD program), rather than at the level of individual project. This study investigate the impact of process planning proficiency considering other NPD proficiencies (i.e. marketing and technical proficiency). In addition to the main effect of process planning proficiency, the current study investigates the interaction effect between process planning proficiency and marketing proficiency (or technical proficiency). Based on a cross-industry sample of 103 Korean manufacturers, this study examines the impact of NPD process planning proficiency on product family performance. The current study focuses on platform projects which play a critical role on product family's successes. NPD process planning proficiency has significant impact on both NPD technical and commercial performance. Technical proficiency is not directly associated with NPD performance. However, this study finds the interaction effects of technical proficiency with process planning proficiency on NPD performance.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.6
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• pp.81-93
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• 2019

As customers' needs are more diversified, the issue of managing product variety has become more important to manufacturers. It is because an increase in product variety may cause various inefficiencies in operations, while satisfying more diverse needs. Consequently, firms have introduced the concept of modularity to improve operational performance. Yet there are only a few studies which analytically investigate the effect of modularity in new product development (NPD). Therefore, this research develops an analytical model of exploring the effect of modularity on firm profitability when a component built upon new technology is introduced into an existing product, and provides important managerial implications on the NPD and technology management, which can guide the decision making on modularity in practice. The results show that it is necessary to increase modularity level when i) the product is easy to upgrade, ii) the product's price should be high due to external factors, and iii) the effect of new technology investment is uncertain, while it is desirable to increase the investment cost for introducing new products with low demand elasticity for modularity.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.47-57
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• 2019

New product innovation is a key component of a company's survival and sustained growth. With the rapidly changing market environment and global infinite competition, The importance of innovative new product development is growing. In the domestic entertainment industry, Competition is intensifying, and many companies are focusing on developing innovative new products in order to secure continuous competitive advantage in the era of global infinite competition. The problem is that as the intensity of competition increases and the idol production system develops more and more, The costs of planning and marketing are increasing. The fair trade commission estimated the cost of creating an idol group to be about 1 billion won, and some large entertainment companies claim that the investment cost is about 20 ~ 3 billion won. Lean startup is attracting attention as an innovation framework for sustainable competitive advantage of companies. But, there are not many related studies in Korea despite the growing interest. In particular, Case studies that can help to establish specific strategies are limited. Therefore, this study analyzed the successful case of JYP Entertainment's idol singer TWICE who succeeded in new product innovation and suggested practical implications. Theoretically, This study extended the Lean startup to the entertainment industry and suggested practical implications as the basic data for establishing the innovation strategies for the idol singers of domestic entertainment companies.

• Information Systems Review
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• v.6 no.2
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• pp.137-159
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• 2004

The next generation information appliances are those that can be connected with other appliances through a wired or wireless network in order to make it possible for them to transmit and receive data between them and to be remotely controlled from inside or outside of the home. Many electronic companies have aggressively invested in developing new information appliances to take the initiative in upcoming home networking era. They require systematic methods for developing new information appliances and sharing the knowledge acquired from the methods. This paper stored the knowledge acquired from developing the information appliances and developed a knowledge management system that supports the companies to use the knowledge and develop their own information appliances. In order to acquire the knowledge, this paper applied two methods for User-Centered Design in stead of using the general ones for knowledge acquisition. This paper suggested new product ideas by analyzing and observing user actions and stored the knowledge in knowledge bases, which included Knowledge from Analyzing User Actions and Knowledge from Observing User Actions. Seven new product ideas, suggested from the User-Centered Design, were made into design mockups and their videos were produced to show the real situations where they would be used in home of the future, which were stored in the knowledge base of Knowledge from Producing New Emotive Life Videos. Finally, data on present development states of future homes in Europe and Japan and newspapers articles from domestic newspapers were collected and stored in the knowledge base of Knowledge from Surveying Technology Developments. This paper developed a web-based knowledge management system that supports the companies to use the acquired knowledge. Knowledge users can get the knowledge required for developing new information appliances and suggest their own product ideas by using the knowledge management system. This will make the results from this research not confined to a case study of product development but extended to playing a role of facilitating the development of the next generation information appliances.