• Korean journal of communication and information
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• v.40
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• pp.287-320
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• 2007

This study was to look into the press policy and the related activities performed by North Korea in the South during the Korean War and to evaluate them. In order to understand the concrete contents of the activities and their characteristics, the two representative newspapers published in the South by North Korea at that times - the Chosuninmin Bo and the Haebang Ilbo - were reviewed and analyzed. North Korea operated broadcasting and started newspapers just after the possession of Seoul. and also performed various positive press activities - such as the distribution of the newspapers and periodicals of North Korea and U.S.S.R., putting the movies on the screen, and founding the weekly, etc. But the target of all the media were the same. It aimed to support Kim Il-Sung's scheme which intended to carry out the war successfully and to make the South under occupation Communism System by introducing the Northern law and system. The two newspapers, as agent of power, made only such a role to agitate and exaggerate the false things with unrealistic optimism. They intended to ideologically mobilize the South people and to affect on their perspectives and acts. However the media including the two newspapers being operated in the South during the war had not got the faith or the good response from the South people as an audience. Most of South Koreans were tired with their endless and one-sided propaganda, agitation and ideological enlightenment. It could therefore be evaluated that the press activities by North Korea in the South during the Korean War resulted with many limitations in ideologically organizing and mobilizing the South Koreans.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• Archives of design research
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• v.18 no.4 s.62
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• pp.205-214
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• 2005

The purpose of this study is to find an efficient marketing strategy in terms of media channel communications using one specific case study. Results of previous studies have shown that consumers' exposure to TV, newspaper, radio and magazine related to description of corporate image tends to be influential for consumers' product image, which mainly consists of product preference, expertise, and credibility. It means that media strategy should be different, depending on what kinds of image they try to be purposive. In conclusion, we concluded that TV and radio should be the best vehicle for increasing consumers' positive preference rather than those of newspaper and magazine. Newspaper and magazine are also influential in terms of expertise, and newspaper and magazine should be better than TV and radio in terms of credibility. The results of this study should be similar to previous studies in that TV and radio should be more inducing interest, and print media should be more credible than TV and radio.

• Korean journal of communication and information
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• v.49
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• pp.81-98
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• 2010

This study was executed with the aim of finding out how journalists accept the market-driven journalism. 24 journalists were selected from each conservative and progressive newspapers and held in-depth interviews. The result show journalists believe that news articles should be useful than interesting. Also the result show they think it is just market-driven journalism that making public issues to social dispute in Korea. And most of them thought newspaper should be made toward upgrading it‘s contents and quality. There were some differences in thinking about those study issue between journalists belong to conservative and progressive newspapers. But there were no differences between reporters and desks.

• Korea journal of population studies
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• v.22 no.2
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• pp.5-45
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• 1999

이 논문의 목적은 우리 나라에서 인구증가나 인구억제 등 인구에 관한 국민들의 가치관의 변화를 살펴보기 위한 것이다. 여기서 말하는 가치란 특정한 사회구조의 산물이며 동시에 그 사회를 구성하는 개인들의 행위의 동기가 되며 행위의 지침이 되는 모든 태도와 관심을 말한다. 우리 나라는 1960년대 초부터 정부가 주도하여 실시한 가족 계획 사업을 국민들이 적극적으로 받아 들여 출산율의 억제에 성공한 대표적인 나라로 손꼽힌다. 이에 따라 우리 나라에서는 많은 조사 특히 인구억제를 위한 피임 및 자녀수에 대한 조사연구를 했다. 이들 조사는 대부분 질문표를 이용한 조사였기에 실제 상황에 접하지 않고 가상적인 상황을 설정하여 그에 대한 반응을 알아 낸 자료이기에 실제상황에 봉착했을 때 꼭 그와 같이 행동하리라는 보장은 없다. 위와 같은 단점을 고려하여 주요 신문의 사설을 국민감정과 가치를 대변하는 가장 적합한 자료로 이용했다. 우리 나라에서 지난 수십년간 가장 큰 영향을 미친 대중매체는 신문이었으며 또한 오늘날까지 계속 발간되고 있는 신문으로서 동아일보와 조선일보를 손꼽을 수 있다. 1955년부터 1996년 말까지 두 신문이 밝나한 사설의 수는 30,000여 편을 넘는다. 인구에 간접적으로 관련되는 사설의 수는 수백 수천편에 달하겠으나 직접적으로 관련된 사설을 130편으로 집계되었다. 이 자료를 인구증가, 산아제한 및 가족계획, 법 및 정책, 인구 재분배, 수도권 인구 억제, 인구와 사회문제, 노동력과 취업, 및 인구자료-센서스 등 8가지 범주로 구분했다. 이들 각각에 대한 관점을 5년 간격으로 제시하고 마지막으로 역년(曆年) 5년 간격으로 그 주요 쟁점의 변화를 요약했다.

• Korean journal of communication and information
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• v.46
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• pp.511-555
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• 2009

Media-related regulations can be classified into two categories; regulations of individual media contents and regulations regarding the entry to and withdrawal from a certain field. In this dissertation, ownership regulations are regarded as legal and political measures so as to prevent the monopoly and oligopoly of public opinion, and to secure its diversity. Every country has its own regulation model according to its particular media environment. Korea too is obliged to actively respond to its environmental changes, at the same time vitalizing the media industry and protecting consumers' rights and interests. Strong political intentions to protect the public interest is necessary when it comes to media regulation policies, especially in the circumstances that public interest is an industrial priority. As the convergence of broadcasting and telecommunications is leading to a major shift in the media industry, the regulation of cross-media ownership is an issue involving potential conflicts among media-owners, non-governmental organizations and the authorities concerned, depending on their various viewpoints regarding the media industry. In this paper, an attempt was made to search necessity of redefining 'public interest', which is the logic behind the restriction of cross-media ownership, and to reconceptualize issues on the centralization and diversity of media. First, an examination of the actual conditions of newspaper companies was carried out in order to reinvestigate domestic cross-media ownership issues, which is represented by the cross-ownership issue of newspapers and broadcasting stations. Next, the dilemma of policies stimulated by the fusion of media was discussed based on cross-media ownership restrictions, and the need for efficient conflict control was suggested. Finally, proposals on the independency and public confidence of media-related policy-making authorities, the rationalization of regulation models, an itemized discussion on cross-media ownership regulation issues, the elaboration of measures for a balanced development among media were made. It could be found that a number of foreign countries were still facing challenges to prevent monopoly and oligopoly of the public opinion and the industry. A solution to settle disagreements about the dilemma of the media industry, including the cross-media ownership regulation issues, must be arranged on the grounds of 'mutual respect of public interest and industrial interest', In Korea, an ease on the ownership regulations adapting to the change in the media industry may be considered, however the softening of the cross-media ownership regulations must be approached with the utmost care. Paradoxically Relieving cross-media ownership regulations may be considered the foundation of a richer field of journalism, where there is no need for concern over the monopoly and oligopoly of public opinion.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.57-67
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• 2019

The way people read news is changing, from print to screen. In this study, we aimed to understand the impact of the use of infographics in news on readers. According to a study conducted by Reuters Research Institute at the University of Oxford in 2017, the proportion of online consumers of news is steadily increasing, with over 51 per cent of Americans receiving news via social media. Additionally, newspaper subscription rates are rapidly declining. According to previous studies, the understanding of text information is higher in print media than on screen. Therefore, to compensate for the weaknesses in the understanding of online news, online news media are providing infographic news services to deliver good news. Therefore, this study attempted to understand the impact of using infographics in the news. To this end, three experiments were conducted. The findings from the study indicate that the use of infographics in news has a positive effect on users in terms of the variables measured, including cognitive effect and acceptance of news. As compared with print news, on-screen news was not as effective in terms of comprehension. However, we propose interactive infographics to enhance communication effect along with improved design.

• 정보화사회
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• s.103
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• pp.62-63
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• 1996

제일씨앤씨라는 회사에 대해 최근 신문 등의 매체에 자주 오르내리는 까닭에 SI업계에 종사하는 분들은 한 번쯤 들어보았을 것이다. 사실이 회사는 설립된 지 1년밖에 안된 신생 SI기업이지만 제일제당그룹과 관련이 있다든지, SI업계의 새로운 다크호스라든지, 유통VAN사업에 진출했다든지 하는 내용으로 최근 지면상에 자주 오르내리고 있어, 협회 회원사 여러분들에게 제일씨앤씨에 대한 자세한 소개를 하고자 한다.

• 월간낙농육우
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• v.19 no.12 s.212
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• pp.103-105
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• 1999

어떻게 하면 낙농인들이 땀과 정성으로 이루어낸 자조금 25억을 적은 비용으로 커다란 효과를 낼 수 있을까 하여 자문위원회를 만들어 자금을 효율적으로 집행할 수 있도록하고 자조금 운영위원회도 구성해서 명확하고 한점의 의혹이 가지 않도록 쓰려고 심혈을 기울여 의논하여 텔레비전, 신문, 잡지, 지하철 등등 여러 매체를 통해 홍보한 결과 지금은 원유가 부족한 상태에 와 있다.

• 보건세계
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• v.62 no.5
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• pp.31-31
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• 2013

희망찬 새해의 일출 앞에서 협회는 떠올려봅니다. 지난 1년간 협회는 '결핵 없는 청정 대한민국'을 위해 과연 어떠한 노력을 기울였는지를요. 이에 11월과 12월 양월 간 TV, 라디오, 신문 등 On-Off Line 매체에 소개된 협회의 모습을 살펴봅니다. 여러분들도 함께 살피어 협회가 지향하는 길목의 촛불이 되어주세요! 여러분의 변함없는 관심과 응원을 부탁드립니다.