• Title/Summary/Keyword: 신뢰 결정요인

Search Result 444, Processing Time 0.032 seconds

An Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands (자사브랜드 부착 소비재 수출 중소기업의 해외진출에 대한 탐색적 사례분석)

  • Won, Jong-Hyeon;Chung, Jae-Eun;Yang, Hee-Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.1
    • /
    • pp.199-210
    • /
    • 2015
  • This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.

  • PDF

An Empirical Analysis of Industrial Design′s Functional Role in the Causal Model of Quality Competitiveness : Korean Manufacturing Sector (품질경쟁력 인과모형 하에서 산업디자인의 기능적 역할에 관한 실증적 분석 : 한국 제조업 부문을 중심으로)

  • 임채숙;윤종영
    • Archives of design research
    • /
    • v.17 no.3
    • /
    • pp.111-122
    • /
    • 2004
  • The purpose of this study are two the first is to identify the positioning of product design and analyze its functional relationship with product development, manufacturing, marketing and sales in the comprehensive competitiveness evaluation model ; and the second is to estimate the determinants of QCI(quality competitiveness index), analyze the impact of product design on QCI, and compare the aforementioned results for the seven industrial sectors and the five product patterns. For this empirical analysis, this study surveyed 400 Korean manufacturing firms during August-October 2003. The major empirical findings are summarized as follows : First, the hypothesis on the positive effect of product design on QCI is accepted at a highly significant level (p < 0.001) for all : the manufacturing sector, seven industrial sectors, and five product categories. Second, the correlation analysis and factor analysis lead to the result that the effect of product design on QCI is estimated to be relatively very low, in comparison to those of product functionality and basic performance on QCI. These findings imply that Korean manufacturing sector has been still in the prematured stage at which product design has not played an important role yet. This study concludes that product design in line with other functions (product development, manufacturing, marketing, and sales) should make a good contribution to the improvement of QCI in the future.

  • PDF

Relationship between Network Intensity of Top Managers and R&D Investment - Focus on Moderating Effects of the Corporate Division Type and System - (최고경영자와 이사회의 네트워크밀도와 R&D투자의 관계 - 기업분할 유형과 제도의 조절효과 분석 -)

  • Min, Ji-Hong;Yoo, Jae-Wook;Kim, Choo-Yeon
    • Management & Information Systems Review
    • /
    • v.38 no.1
    • /
    • pp.1-21
    • /
    • 2019
  • This study focuses on (1) the relationship between the network intensity of top managers and the R&D investment of Korean firms, and (2) the moderating effects of the type (related-division vs. unrelated-division) and system (physical division vs. spin-offs) of corporate division on this relationship. The sample of this study was all type and/or system of corporate division implemented by Korean firms during 18-years (1999-2016) study periods. The results of multiple regression analyses as follow. First, as was expected in hypothesis 1 the network intensity of top managers has a strong positive linear relation with the R&D investment of Korean firms. Second, regarding the moderating effect of division type the results show that related-divisions significantly intensify the positive relationship of the network intensity of top managers with the R&D of Korean firms although unrelated-divisions did not. Third, in the analysis of moderating effect of corporate division system the results present the stronger positive moderating effect of spin-offs rather than physical divisions. The findings of the study implies that strong network intensity of top managers can be beneficial to long-term decision such as R&D investment of Korean firms. They accords to network theory that emphasize the importance of strong network effect among top managers based on their trust. The findings also implies that researchers and practitioners should consider organizational-level factors such as organizational structure, culture, corporate governance, etc as well as individual-level factors such as the characteristics and relationships of organizational members when making the decision for firm.

Development and Validation of the Social Entrepreneurship Measurement Tools: From an Organizational-Level Behavioral Perspective (사회적기업가정신 척도 개발 및 타당화 연구: 조직차원의 행동적 관점에서)

  • Cho, Han Jun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.3
    • /
    • pp.97-113
    • /
    • 2023
  • In order to generalize the social entrepreneurship model with cooperation orientation and increase the possibility of using the model, this study developed a measurement tool and tested it with 389 executives of social enterprises. For the development of the measurement tool, preliminary measurement items were formed through review of previous studies, and a questionnaire was tentatively composed of 40 measurement items in five areas through an expert panel review of the measurement items. A total of 389 questionnaires were collected by conducting a questionnaire survey targeting Korean social enterprise managers, and exploratory and confirmatory factor analysis were conducted using 375 questionnaires that could be analyzed. Five factors for 24 items were derived through exploratory factor analysis and reliability analysis. Through a series of analysis processes including primary and secondary confirmatory factor analysis, the model fit of the newly constructed social entrepreneurship research model was confirmed, and the validity and reliability of the measurement tools were verified. As a result of this study, the model fit of the social entrepreneurship model(social value orientation; innovativeness; pro-activeness; risk-taking; cooperation orientation) is verified, thereby improving the theoretical explanatory power of social entrepreneurship research and at the same time providing the basis and basis for theoretical expansion of follow-up research. The study proved the possibility of generalizing the social entrepreneurship model with added cooperation orientation, and at the same time, the measurement tool used in this study was widely used as a tool to measure social entrepreneurship theoretically and practically. In addition, it was confirmed that the cooperation orientation is manifested in corporate decision-making and activity behaviors for resource mobilization and capacity building, opportunity and performance creation, social capital and network reinforcement, and governance establishment of social enterprises.

  • PDF

Developing key Performance Indicators for Financial IT Security (금융IT 보안조직 역량강화를 위한 핵심성과지표(KPI) 도출에 관한 연구)

  • Jang, Sung Ok;Lim, Jong In
    • The Journal of Society for e-Business Studies
    • /
    • v.18 no.3
    • /
    • pp.125-142
    • /
    • 2013
  • As a reinforcing strategic-alignment of IT business, Financial Service becomes more rely on IT systems. It needs to continuous information security activities to provide a secure and reliable finance service. Performance measurement of information security activities can be useful for decision and management support. The purpose of this study is to derive CSF(Critical Success Factor) and KPI(Key Performance Indicator) based on K-ISMS, Financial IT Information Security Standards. Providing a rationale can be used to determine key performance indicators, which are utilized as basic data for establishing security policies for financial IT security competency.

A study on unbalanced load characteristics evaluation of 22.9kV HTS Cable (22.9 kV 초전도케이블 불평형 부하특성 평가 시험 연구1)

  • Choi, H.O.;Ryoo, H.S.;Sohn, S.H.;Lim, J.H.;Hwang, S.D.
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
    • /
    • 2009.06a
    • /
    • pp.341-341
    • /
    • 2009
  • 초전도 케이블의 대용량 전력수송능력을 실계통에 적용하기 위해서는 정상상태 뿐 아니라 계통운용상 발생하는 비정상 상태에 대해서도 안정된 성능을 나타내야 한다. 계통운영시 가장 일반적으로 발생하는 비정상 상태의 하나인 계통불평형부하 상태에서의 초전도 케이블의 특성을 실증적으로 확인하기 위해 한전 고창전력시험센터에서 신뢰성시험을 실시하였다. 삼상 송전계통에서 각 상 도체전류는 각 상의 부하량에 의해 결정이 되므로 과도상태라 해도 상당한 시간동안 도체전류가 불평형일 경우 자기적으로 결합된 차폐층전류의 불평형상태가 발생한다. 차폐층전류는 삼상 순환회로의 중성도체가 존재하지 않는 경우 도체전류와의 차이가 발생하게 되어 자기차폐 실패의 원인이 됨으로서 AC손실 증가요인으로서 영향이 커진다. 본 논문에서는 도체전류의 불평형 상태를 실증적으로 모의 발생시켜 연관된 차폐층 순환전류의 형태 및 특성을 검토함으로서 삼상 초전도 케이블의 불평형 부하특성에 대한 연구 진행경과를 요약한다.

  • PDF

Derivation of Mediation Proposals for Resolving Water Conflicts Using Game Theory (게임이론을 이용한 물 분쟁 해결의 조정안 도출)

  • Kim, Kil-Ho;Lee, Myoung-Woo;Yi, Choong-Sung;Shim, Myung-Pil
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2006.05a
    • /
    • pp.1352-1356
    • /
    • 2006
  • 우리나라에서 물과 관련된 분쟁은 민주화와 지방분권화가 가속화됨에 따라 갈등의 주체뿐만 아니라 전개양상까지도 다양하게 변화되고 있다. 최근에는 이 같은 갈등구조가 심화되고, 다양한 형태로 표출됨에 따라 사회불안요인으로까지 확대되고 있어 합리적이고 효율적인 분쟁해결을 지원하기 위한 방법론이 필요한 실정이다. 본 연구에서는 대안적 분쟁해결(ADR, Alternative Dispute Resolution)의 기법 중 하나인 조정(mediation)과정에서의 조정안 도출을 위해 게임이론을 적용하였다. 게임이론에 의한 합리적 해는 제시된 조정안에 객관성을 부여함으로써 의사결정과정의 신뢰성을 향상시킬 것으로 기대된다. 본 연구를 통해 제시한 방법론을 지역 간물 배분과 관련한 가상의 분쟁상황에 적용하였으며, 동적완비정보게임(dynamic complete information game)에서의 교섭게임(bargaining game)으로 구성한 뒤, 경기자(players) 간 배분비율과 배분량을 도출하였고, 이를 편익함수에 의한 양 경기자의 부족편익과 초과편익을 비교하여 그만큼의 편익 차를 보상해주는 조정을 모색하였다. 본 연구는 제3자(third party)에 의한 조정안 제안 시 객관적이고 합리적인 해를 제공하여 이해당사자들이 합의를 이끌어 내는 데 크게 기여할 수 있을 것으로 사료된다.

  • PDF

Decreasing Rate of Compression Strength for the Corrugated Fiberboard Container by Vibration Fatigue (진동피로에 의한 골판지 상자의 압축강도 저하율)

  • 김만수;정현모;박종민;박정길;김수일;박인식
    • Proceedings of the Korean Society for Agricultural Machinery Conference
    • /
    • 2003.07a
    • /
    • pp.347-352
    • /
    • 2003
  • 농산물 포장화물의 경우 농산물의 손상은 겉포장 상자의 파손에 의한 압상이 주요 원인이다. 따라서 농산물 상자의 경우 압축강도를 특히 중요시 여기고 있으며, 한국산업규격을 비롯해 각종 농산물 관련 규정에서는 압축강도에 의한 상자의 품질관리를 규정화 하고 있다. 골판지 상자의 압축강도는 원단인 골판지의 구성 원지들(라이너, 골심지)의 품질과 이들의 구성 형태 및 상자의 외형 치수 비율에 따라 결정되므로, 원지의 링크라쉬(ring crush), 원단의 수직압축강도(edgewise compression strength)를 통해 상자의 압출강도를 관리하는 것이 보통이다. 또한 골판지 상자는 제작 후 유통 과정을 거치면서, 여러 요인에 의해 압축강도가 현격하게 저하되는데, 이중 수분 흡습에 의한 강도저하와 장기 누적하중, 진동 및 충격 등의 피로로 인한 강도 저하가 가장 크다. 여러 산업 분야에서 골판지 상자의 견고성 문제는 물품의 내수 및 수출시 제품에 대한 신뢰성 확보와 기업의 이미지 제고와 직결되는 중요한 사항이다. 특히, 세계 각 국의 농산물 시장이 개방됨에 따라 우리나라 농산물의 수출도 확대될 전망이고 또한 마땅한 대체재가 개발되지 않는 한 골판지 상자의 이용은 날로 증가될 것으로 전망된다. 따라서 골판지 상자의 압축강도와 내구성 향상에 대한 다각적인 연구가 절실하다. (중략)

  • PDF

Measuring library online service quality: An application of e-LibnQual (도서관의 온라인 서비스 품질 평가: e-LibQual의 적용)

  • 강회일;정용길
    • Journal of the Korean Society for information Management
    • /
    • v.19 no.3
    • /
    • pp.237-261
    • /
    • 2002
  • The purpose of this study is to measure the library online service quality based on the expectation and the service performance from the users' point of view. The online questionnaire was developed based on SERVQUAL, however information quality dimension was added on it, and the survey was conducted within a research library. The factor analysis for effecting library online services showed that 5 service dimensions were loaded discretely, and information quality was put in the other dimension. The IPA (Important Performance Analysis) result confirmed that information quality, service reliability, and service assurance were considered as important factors : multiple regression analysis revealed that tangibility and information quality were the most significant dimension for the library online service.

Evaluation of Thermal Comfort on Air Flow Velocity Changes using HRV Analysis (기류속도 변화에 따른 온열쾌적성 평가를 위한 HRV 분석)

  • 이낙범;배동석;임재중;이기섭;금종수;이구형
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 1999.03a
    • /
    • pp.163-167
    • /
    • 1999
  • 사회와 생활수준의 발달로 인간은 자연환경하에서 생활보다 인공적 환경하에서의 생활이 증가하게 되었다. 따라서 인간은 쾌적한 생활공간을 요구하게 되었고 이를 위한 온열환경에 대한 연구가 진행되어져 왔다. 이러한 생활공간에서의 쾌적한 온열환경에 영향을 주는 물리적 요인으로는 온도와 습도 그리고 기류 등이 있다. 또한 온열환경에 대한 인간의 감성적 측면도 쾌적한 온열환경을 결정하는데 중요한 역할을 한다. 본 연구에서는 겨울철 대류난방시 인간에게 가장 쾌적한 환경을 제시할 수 있는 기류 속도의 범위를 찾고, 이를 평가하는데 객관적인 지표를 설정하기 위해 온도에 따른 기류조건을 제시하고, HRV 분석을 통하여 인체의 자율신경계의 변화를 관찰하였다. 실험결과 18$^{\circ}C$, 21$^{\circ}C$, 24$^{\circ}C$ 각각의 온도에서 draft를 초래하지 않는 0.15m/sec의 기류속도일 때 가장 높은 MF/(LF+HF) 값을 보여 쾌적한 기류조건으로 나타났고 이는 쾌불쾌감신고(CSV)와 동일한 결과를 나타내었다. 이러한 심전도 신호를 통한 HRV 분석은 기류조건에 따른 온열쾌적성의 평가에도 객관적이고 신뢰성 있는 지표로 제시될 수 있을 것이다. 또한 다른 환경하에서의 감성평가 척도로도 이용될 수 있을 것이라고 생각되어진다.

  • PDF