• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.249-250
• /
• 2011

이 연구의 목적은 무용전승자들의 중요무형문화재보유자에 대한 신뢰가 전수만족 및 전수애착도에 미치는 영향을 규명하는데 있다. 이 연구는 2011년 중요무형문화재무용으로 지정된 7개 단체 보존회에 등록된 보존회원을 모집단으로 설정한 후 집락무선표집법을 이용하여 최종분석에 이용된 사례 수는 총 229명이다. SPSSWIN 18.0을 이용하여 요인분석, 신뢰도분석, 회귀분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .829이상으로 나타났다. 결론은 다음과 같다. 첫째, 보유자신뢰는 전수만족에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수만족 또한 높아진다. 둘째, 보유자신뢰는 전수애착도에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수애착도 또한 높아진다. 셋째, 전수만족은 전수애착도에 영향을 미친다. 즉, 전수만족이 높을수록 전수애착도 또한 높아진다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2011.04a
• /
• pp.666-668
• /
• 2011

IEEE 802.11 무선랜에서 패킷 전송 방법으로는 유니캐스트와 브로드캐스트가 있다. 유니캐스트의 경우는 재전송을 통해 신뢰성을 보장하지만 브로드캐스트 환경에서는 신뢰성을 보장하지 않는다. 브로드캐스트의 신뢰성을 높이기 위한 방법으로 FEC(Forward Error Correction) 등의 기법을 적용할 수 있다. 그러나 이러한 방법만으로는 100%의 패킷 수신율을 보장하지 못한다. 따라서 본 논문에서는 FEC 를 적용하여 패킷 수신율을 높이고, 궁극적으로 재전송을 통하여 거의 100%에 가까운 패킷 수신율에 도달하고자 한다. 손실된 패킷을 재전송 할 때의 패킷 전송 방법으로 유니캐스트, 멀티캐스트, 브로드캐스트를 생각해 볼 수 있다. 이에 따라 재전송 기법을 나누고 각각에 대해 논의해 본다. 그리고 유니캐스트 재전송 기법의 경우, 실제 구현을 통해 성능을 도출하였다. 그 결과 실내 환경에서 브로드캐스트만 했을 경우는 패킷 수신율이 평균 64.6%에 그쳤으나, FEC 를 통해 패킷 손실율을 줄였을 경우 평균 89.7%, 유니캐스트 재전송을 하였을 경우 100% 의 패킷 수신율을 보여주었다.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.3
• /
• pp.143-167
• /
• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of the KSME
• /
• v.52 no.7
• /
• pp.40-44
• /
• 2012

이 글에서는 풍력발전시스템(wind energy conversion system)에 사용되는 대형 복합재 블레이드(composite blade)의 내부 결함 및 이를 통한 신뢰성 평가 동향에 대해 소개하고자 한다.

• Journal of Distribution Research
• /
• v.11 no.3
• /
• pp.23-53
• /
• 2006

Brands are important in the consumer market. They are the interface between consumers and the company. And consumers may develop loyalty to brands. Also, the late development of industrial marketing explains the near absence of research on brand equity in business to business. With recent change, Industrial companies have shifted from a production focus to a customer focus. Industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics, relationship commitment. This research newly proposed the concept of industrial brand trust and loyalty affecting the result of business relationship between industrial buyers and suppliers.

• Journal of Digital Convergence
• /
• v.15 no.8
• /
• pp.161-168
• /
• 2017

The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2011.11a
• /
• pp.668-670
• /
• 2011

최근의 많은 연구들은 센서네트워크에서 무선링크들이 신뢰적이지 않고, 비대칭적인 것을 보여준다. 하지만 센서네트워크에서 신뢰성있는 통신은 매우 중요하기 때문에 ACK 메시지를 이용해 데이터 전송의 신뢰성을 높이는 기법들이 제안된다. 이 기법들은 전송노드가 수신노드로부터 데이터전송에 대한 ACK 메시지를 수신하여 데이터 전송의 신뢰성을 보장한다. 이 기법들 중 하나인 PDF 기법은 순방향 링크퀄리티를 이용하여 데이터 재전송 임계치를 설정한다. 이를 통해 데이터전송은 성공했지만, ACK 메시지 수신 실패로 발생하는 데이터 재전송을 최소화하여 불필요한 에너지 사용을 방지할 수 있다. 하지만 이 기법은 순방향 링크퀄리티에 따라 매우 다른 전송 성공률을 갖는다. 따라서 데이터의 신뢰성있는 전송을 보장할 수 없다. 본 논문은 순방향 링크퀄리티에 관계없이 일정한 전송 성공률을 갖는 TSR 기법을 제안한다. 본 기법은 에너지 효율적이며 신뢰성있는 데이터 전송을 보장한다.

• The Journal of the Korea Contents Association
• /
• v.21 no.10
• /
• pp.149-162
• /
• 2021

This study aims to conduct an empirical analysis on the impact of service quality (performance work, price, physical environment) on customer satisfaction, trust and intention to re-attend ballet performances. Another focus of the research is to examine the structural effect of satisfaction and trust on customer's intention to re-attend. This study surveyed 240 adults (Americans) who have physically attended ballet performances from 2019 to 2020. Applying the structural equation modeling analysis using the software SmartPLS, this study investigates 240 valid responses obtained from a global research institute in a mid-August 2020 survey. The findings of the analysis are as follows. (1) Performance work is positively correlated with customer satisfaction, while price and physical environment do not affect customer satisfaction. (2) Performance work is positively correlated with customer trust. However, price and physical environment haven't been observed to affect customer trust. (3) Customer satisfaction is positively correlated with customer trust. (4) Performance work, price and physical environment do not affect customer's intention to re-attend ballet performances. (5) Customer satisfaction is positively correlated with customer intention to re-attend performances. (6) Customer trust is positively correlated with the intention to re-attend performances.

• Proceedings of the KIEE Conference
• /
• 2008.10a
• /
• pp.77-78
• /
• 2008

HVDC 케이블은 장거리 전력전송, 국가간 계통연계 비동기 전력계통연계, 전력의 시장화에 따른 전력공급 제어 필요에 따라 세계적으로 널리 사용되고 있다. 국내에서는 현재 유일하게 제주-해남간 HVDC 해저케이블이 운영 중에 있으며, 향후 제주도 안정적인 전력공급을 위하여 2011년에 제주-육지간 HVDC 해저케이블이 추가로 건설될 예정이다. 그래서 HVDC 해저 케이블의 안정적이고 신뢰성 있는 운영을 하기 위한 보수자재용 접속재 개발 및 신뢰성 평가가 필요하게 되었다. 본 논문에서는 제주-해남간 운영중인 HVDC 해저케이블 보수자재용으로 개발된 접속재에 대한 신뢰성 평가 방법으로 가장 많이 사용되고 있는 Electra 175, 189의 기계적 및 전기적 평가에 대하여 기술하고자 한다.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.269-278
• /
• 2022

Recently, the travel and lodging industries have been suffering from the spread of COVID-19. But Airbnb recovered its profits with a differentiated strategy. This study identified the characteristics of Airbnb and examined their effects on customer's revisit intention in the Airbnb context. Perceived value, trust about Airbnb, and social norms were considered as the key factors of revisit intention. In addition, the effects of relative attractiveness, brand identification, and enjoyment on perceived value and trust about Airbnb were examined. The proposed research model was tested based on 285 consumers who had Airbnb experience more than twice. The analysis results showed that relative attractiveness, brand identification, and enjoyment had a significant influence on perceived value and trust. Perceived value had a significant influence on revisit intention. However, trust about Airbnb and social norms did not significantly affect revisit intention. Moreover, ths analysis results found no significant moderating effect of share of wallet. Based on the results of this study, Airbnb would establish effective marketing and operation strategies by understanding the formation mechanism of consumer's revisit intention toward Airbnb.