• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2003.11a
• /
• pp.93-108
• /
• 2003

최근 들어 신세대들은 온라인을 통해서 아바타를 활용하여 가상공간 속에서 자신을 표현하고 있는 추세이다. 아바타는 ‘분신’, ‘화신’을 의미하는 산스크리트어로 가상공간에서 사용자의 역할을 대신하는 애니메이션 캐릭터이다. 가상공간 속에서 오프라인 상에서 표현하지 못한 자신만의 캐릭터를 통해서 자신의 정체성을 시각적으로 표현하여 개인의 개성을 표출하고 있다. 이러한 아바타의 출현으로 인터넷에서의 자기표현 방식이 외향적인 형태로 변화하는데 이는 새로운 표현에 대한 사용자의 수용도에 따라서 여러 가지 형태로 나타나고 있다. 특히, 사용자가 새로운 개념을 수용하는데 있어서 그들이 잠재적으로 보유하고 있는 특성에 따라서 아바타의 표현이 다각적으로 연출되고 활용되어지고 있다. 이는 신세대들의 자기표현 방식이 다양하기 때문이다고 할 수 있겠다. 신세대들은 또한 새로운 정보통신 기술이 매체를 통해 보급될 경우 수용도가 다른 세대에 비해 빠르다. 이렇듯 아바타의 도입과 활용은 신세대의 자기표현의 상징적인 역할을 하고 있다. 현재, 웹과 핸드폰을 통해서 2D 기반의 아바타가 활용되고 있으며, 신기술이 지속적으로 개발되고 있다. 현재 개발되어지고 있는 3D 핸드폰 아바타의 수용도에 대한 관심도도 높아질 것으로 예상된다. 현재 아바타 개발과 활용에 대한 연구는 활발히 진행되고 있지만, 이러한 신세대들의 특성에 따른 아바타의 수용에 대한 연구는 아직 정립되지 못하고 있다. 아바타의 수용에 관한 이론은 심리적 특성 이론으로 자아 존중감, 유행 선도력, 소비가치 등이 있으며, 사용자 수용 이론으로 혁신 성향, 유흥 성향 등이 있다. 이를 기반으로, 본 연구에서는 신세대 대학생들의 특성에 따라서 아바타의 수용도에 미치는 영향을 모색하고자 한다. 이를 위해서 대학생들의 특성을 심리적 특성이론과 사용자 수용이론으로 구분하여 이 특성에 따라서 향후 개발될 3D 핸드폰 아바타의 수용도의 관계를 파악하고자 한다. 본 연구에 대한 자료 수집방법은 D대학교의 교양과목인 “사이버문화의 이해와 활용”을 수강하는 학생들을 대상으로 총 170부를 설문 조사하였으며, 수집된 설문지 중에서 불성실하게 응답한 설문지 6부를 제외한 총 164부를 유효한 설문으로 확보하였다. SPSSWIN 10.0 패키지를 이용하였으며, Cronbach's Alpha값을 통한 신뢰도 분석과 요인분석을 통한 타당성 분석을 하고, 연구변수로 선정한 각 요소들의 아바타 수용도에 미치는 영향력 정도를 파악하기 위해 회귀분석을 실시하였다. 그 결과 심리적 특성과 사용자 수용 특성은 아바타 수용도에 부분적으로 영향을 미친다는 것 결과가 나타났다.

• The Journal of Information Systems
• /
• v.25 no.1
• /
• pp.1-23
• /
• 2016

Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

• Journal of Service Research and Studies
• /
• v.10 no.3
• /
• pp.23-42
• /
• 2020

This study conceptualized the essence and propensity of modern management in service age, based on philosophy, and developed items to evaluate the conceptualized content. It was carried out as a new study to deepen the study of management philosophy and management theory by the new management framework. In order to establish the philosophical foundation of the modern management, the essence of the modern management was conceptualized based on the fundamental ideas of the East and West, and then an evaluation item was developed to put the essence and propensity of the modern management into practical use through analytical and empirical methods. After analyzing the representative ideas of mankind, it was derived that the Book of Change has the qualification as a philosophical model that can derive the essence of modern management. The Book of Change explains the reasoning of the world in the structure of two opposing parties, such as Taiji or Yin and Yang, and the process of acknowledging the contradictions within each opposing party and overcoming the contradictions through change is the central idea. Because you can see. After conducting a conceptual study, through empirical research, the essence and propensity of a modern manager should be conceptualized. The concept of essence and empirical study of the modern management using the leading role was conducted in two stages. First, a qualitative study using repetitive comparative analysis (CCM), focus group interview (FGI), and text mining was conducted to derive the essential and propensity conceptualization items that modern managers should possess. In addition, a quantitative study using factor analysis to develop sample items and develop measurement items through literature review and FGI was conducted to derive the essential concept of the modern management. Finally, the essence of modern management was derived: learning, preparation, challenge, inclusion, trust, morality, and sacrifice. In the future, it is necessary to conduct empirical research on the effectiveness of the essence of modern management for global and Korean representative companies.

• Science of Emotion and Sensibility
• /
• v.19 no.4
• /
• pp.41-54
• /
• 2016

Recently, in the arena of online shopping, the gap between offline channel and online channel tends to be narrowed significantly. Though previous studies also represent this trend, it still remains ambiguous how much offline trust has a significant influence on user's online shopping behaviors. Furthermore, those research issues such as how individual neuroticism, uncertainty, and transaction cost plays an important role in explaining user's online shopping satisfaction and continuance intention. In this sense, this study aims to organize a new research model including offline trust, uncertainty, transaction cost, satisfaction, and continuance intention. Especially, we are interested in investigating how much moderating effects the individual neuroticism possesses for the paths among the rest of constructs. By using 406 valid questionnaires, we found empirically that transaction cost affects user's online shopping continuance intention, but it has no influence on satisfaction. The individual neuroticism has full moderating effects on the paths on the rest of constructs included in the proposed research model.

• Journal of Internet Computing and Services
• /
• v.10 no.6
• /
• pp.51-79
• /
• 2009

Today the service industry is growing, and differentiated services for marketing and service quality is emerging as a serious problem. Until now, the WebCam is used for observation, and the negative aspects, such as from a human rights issue has become. Discipline and Punish is not to use a webcam to customer satisfaction research is needed. Therefore, wireless monitoring in WebCam service quality of the service reconfiguration and service quality factors for the configuration of the customer's preference regarding how research was recognized. Configuration of the service quality factors WebCam service customer satisfaction and customer loyalty was to identify factors that affect. These services to study the correlation between the quality variables WebCam provides wireless monitoring services for the preschool and children, a survey of the house. Configuring a wireless monitoring service quality in order to research the factors WebCam video quality and transmission speed, mobility and portability, convenience, visibility, reliability, and the interaction of the castle set. Severely and video quality and transmission speed, visibility, reliability, customer satisfaction, the interaction factors are said. Inclination to participate in social issues, innovation, digital devices that use a skilled, depending on the difference in the service quality has been confirmed. However, the age and quality of service awareness and job types showed a low correlation, and the marketing of these results will be discussed and how that can be used.

• 한국노년학
• /
• v.37 no.3
• /
• pp.707-726
• /
• 2017

Korea is proceeding to aging society at much faster pace than other countries. To alleviate various problems (health, environment, social relationships, psychology and emotion, and financial problems) of the elderly caused by aging society, there has been increasing attention to social capital. This study investigated types of ways that the elderly at individual level are aware of social capital and the characteristic. In addition, factors that influence the types were studied. Data from 1060 elderly with the age of 65 and older were collected in Korea. Excluding missing data on variables used in the study, data of 960 elderly were used for analyses. K-mean cluster analysis was conducted to investigate types of elderly awareness on social capital at individual level. Multinominal logistic regression was used to find out factors of the types. K-mean cluster analysis resulted in three types of awareness on social capital among the elderly: (1) potential of social capital; (2) severance of social capital; and (3) wealth of social capital. Multinominal logistic regression resulted in that compared to potential of social capital type, when the elderly were younger, inclination of politics was more progressive, they did not have religion, they did not reside in rural, and they did not live in multiplex housing, the elderly were more likely to be in severance of social capital type. Also, when the elderly were women, had higher education and standard of living, were Christian, and did not reside in rural regions. they tended to be in wealth of social capital type. Based on the study results about awareness on social capital among the elderly and factors related to the awareness types, practical and political suggestions that promote social capital to solve problems of the elderly were provided.

• The Korean Journal of Applied Statistics
• /
• v.29 no.3
• /
• pp.409-424
• /
• 2016

This study analyzed the causal relationship among factors that influence the purchase intensions for individual pensions which have a growing importance as a financial means after retirement. For this purpose, structural equation modeling based on the survey data (N = 928) was conducted to analyze psychological factors and financial factors comprehensively. According to empirical results of the structural equation, in the case of non-subscribers of individual pensions, potential longevity and coping efficacy influenced the purchase intensions for individual pensions fully mediated by fear and worry about longevity. Trust in insurers and risk tolerance directly influenced the purchase intensions for individual pensions. These show that trust in insurers is the most important factor in purchase intensions for individual pensions. Also, only trust in insurers give a direct impact on individual pensions in the case of individual pension subscribers. Longevity-related emotional side is expected to help in marketing activities that target potential customers signing individual pensions. In addition, trust in insurers has the greatest impact on new and additional subscriptions that represent critical efforts to improve trust in insurers.

• The Journal of the Korea Contents Association
• /
• v.17 no.4
• /
• pp.606-620
• /
• 2017

The purpose of this study was to develop and validate a Children's Play Disposition Scale(CPDS) which could be used to evaluate children's play patterns and preferences. The participants of this study were parents of 437 5-7-year-old children (age range from 51months to 106months). Preliminary items were developed through a review of relevant research, multiple intelligence theory and scales, confirmation of item adequacy and content validity. After the content validity was confirmed by experts, these items were edited down to a final list of 27 items representing 6 factors identified by exploratory factor analysis. The 6 factors of the scale consists of initiative, linguistic activity, logical-mathematical activity, art and craft, physical activity, and sensitivity respectively. Concurrent validity was established by using correlations between each factor of the CPDS and sub-factors and the total scores of Multiple Intelligence Checklist for preschoolers (Multiple Intelligence Institute Co., Ltd, 2008) and Multiple Intelligence Checklist for elementary schoolers (Multiple Intelligence Institute Co., Ltd, 2007). In addition, the reliability of each factor, as measured by Cronbach's ${\alpha}$, ranged from .53 to .79. The CPDS provides the developmental and educational information for strengthening children's developmental forte and for supporting children's developmental weakness. This scale can be used on developing children's play contents and guiding play methods in the future.

• The Journal of Society for e-Business Studies
• /
• v.18 no.4
• /
• pp.315-326
• /
• 2013

Users in social media post various types of opinions such as product reviews and movie reviews. It is a common trend that customers get assistance from the opinions in making their decisions. However, as opinion usage grows, distorted feedbacks also have increased. For example, exaggerated positive opinions are posted for promoting target products. So are negative opinions which are far from common evaluations. Finding these biased opinions becomes important to keep social media reliable. Techniques of opinion mining (or sentiment analysis) have been developed to determine sentiment polarity of opinionated documents. These techniques can be utilized for finding the biased opinions. However, the previous techniques have some drawback. They categorize the text into only positive and negative, and they also need a large amount of training data to build the classifier. In this paper, we propose methods for discovering the biased opinions which are skewed from the overall common opinions. The methods are based on angle based outlier detection and personalized PageRank, which can be applied without training data. We analyze the performance of the proposed techniques by presenting experimental results on a movie review dataset.

• Journal of Korean Home Economics Education Association
• /
• v.16 no.2
• /
• pp.73-84
• /
• 2004

The Purpose of this study was to investigate the relationship between elementary and middle school students’ depression and their mothers’ parenting stress. The subject were 659 elementary and middle school students and their mothers. In the study, elementary and middle school students depression appeared significant difference to their sex/grade. Parenting stress related to learning expectation appeared significant difference to elementary and middle school students’ sex/grade. Elementary and middle school students depression appeared significant difference to Parenting stress. And as for correlating parenting stress to elementary and middle school students’ depression, the significance appeared in these factors.