• Asia Marketing Journal
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• v.3 no.2
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• pp.21-40
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• 2001

본 연구는 서비스제공자의 고객지향성이 관계 질(만족, 신뢰 및 몰입) 및 재구매의도에 어떠한 영향을 주는가를 탐색하고자 의료서비스구매자를 대상으로 실증분석한 것이다. 구체적으로 본 연구의 모델을 살펴보면 다음과 같다. 먼저 서비스제공자가 갖는 고객지향성을 최종 결과변수인 재구매의도의 선행변수로 설정하였고, 이러한 고객지향성은 관계 질인 만족, 신뢰 및 몰입을 매개하여 재구매의도에 영향을 미치는 것으로 가정하였다. 이러한 연구모형을 검증하기 위해 종합병원에 입원한 환자 267명을 대상으로 실증분석하였다. 분석결과를 정리하면 다음과 같다. 서비스제공자의 고객지향성은 서비스구매자의 만족에 영향을 주며, 이러한 만족은 신뢰 및 몰입에 영향을 주고, 또한 재구매의도에 직접적으로도 영향을 주는 것으로 나타났다. 그리고 재구매의도는 신뢰 및 만족에 의해서도 영향을 받는 것으로 나타났다. 마지막으로 본 연구애서 얻어진 결과를 토대로 관리적 시사점을 제시하였다.

• Journal of Distribution Research
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• v.14 no.2
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• pp.67-95
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• 2009

The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.293-310
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• 2012

The purpose of this paper is to explain and identify how services offer-related characteristics of services providers such as service competence, reliability, and responsiveness have an effect on cognitive trust and customization characteristics of services providers has influences on affective trust. And it is to explain and identify how cognitive trust has an effects on affective trust and loyalty, and how affective trust has influence on loyalty in services setting such as apparel services of search attribute, hair services of experience attribute, and dental services of credence attribute. A survey study was conducted to collect the data with consumers who have experience purchase or search on services in apparel services, hair services, and dental services. Analysis of structural equation modeling with AMOS 18 and SPSS win 19.0 was performed to test the research hypothesis. The results of the study are as follows: First, responsiveness characteristics of service providers has an effect on cognitive trust, which in turn influences on affective trust. But there was on effect on customer loyalty by cognitive trust and affective trust in apparel service setting. Second, service competence characteristics and reliability characteristics of service providers have effect on cognitive trust, and customization characteristics of service providers has influences on affective trust, and then both of them, in turn, was effect on customer loyalty in hair service setting. Third, reliability characteristics of service providers has effects on cognitive trust and customization characteristics of service providers has influences on affective trust, and then cognitive trust has effects on customer loyalty, but there was no effects on affective trust by customer loyalty.

• Journal of the KSME
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• v.50 no.10
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• pp.28-32
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• 2010

2009년과 2010년 사이에 세계적인 관심의 대상이었던 도요타 리콜사태를 배경으로 향후 자동차 산업에서 리콜 예방을 위해 내구신뢰성 분야가 어떤 방향으로 나아가야 하는지 경험적 지혜를 담고 있는 속담을 섞어 풀어보고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.957-958
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• 2009

이 글은 신뢰성 문제와 관련된 현대 정보사회의 특성을 되짚어 본 다음, 정보보호와 신뢰성의 관계에 대해 살펴보고 웹 정보를 중심으로 신뢰성의 개념, 신뢰성 평가의 방법, 웹 사이트의 신뢰성 요인, 범주별 웹 사이트 신뢰도 등에 대해 이용자들을 대상으로 조사, 분석하고자 한다. 웹 사이트의 신뢰성 평가 항목과 조사 대상자의 표본 수가 제한되어 있다는 한계를 갖고 있으므로 이 부분은 향후 지속적인 조사와 연구를 통해 보완해 나갈 필요가 있다

• Journal of the Earthquake Engineering Society of Korea
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• v.12 no.2
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• pp.33-44
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• 2008

Most of the civil structure - bridges, offshore structures, plant, etc. - have been designed by the classical approaches which deal with all the design parameters as deterministic variables. However, some more advanced techniques are required to evaluate the inherent randomness and uncertainty of each design variable. In this research, a seismic safety assessment algorithm based on the structural reliability analysis has been formulated and computerized for more reasonable seismic design of turbine-generator foundations. The formulation takes the design parameters of the system and loading properties as random variables. Using the proposed method, various kinds of parametric studies have been performed and probabilistic characteristics of the resulted structural responses have been evaluated. Afterwards, the probabilistic safety of the system has been quantitatively evaluated and finally presented as the reliability indexes and failure probabilities. The proposed procedure is expected to be used as a fundamental tool to improve the existing design techniques of turbine-generator foundations.

• Journal of Distribution Research
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• v.9 no.3
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• pp.97-118
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• 2004

The primary purpose of this research is to develop and test a model that explains the process of how multidimensional trust in a supplier firm and salesperson through relational commitment influence buyer's relational citizenship behavior. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct such as benevolence and credibility and incorporates two distinct facets of consumer trust, namely, organization trust, and salesperson trust. The authors test the proposed model using data from MD in buying finns.. The tests show the differential effect of trust dimensions on relational commitment and citizenship behavior. The authors discuss the implications of the findings for trust-commitment theory and practice.

• Journal of Advanced Marine Engineering and Technology
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• v.22 no.3
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• pp.405-410
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• 1998

디젤 기관의 신뢰성 평가는 일반적으로 운전주에 발생한 사고 내용을 통계처리하여 팡가하기 때문에 운전자가 사전에 사고 발생을 예견하여 적절한 시기에 예방정비를 한다든지 기관의 상태에 따른 최적 운전조건을 파악하여 기관을 안전하게 운전하는데 어려움이 있다. 또한 디제 기관을 새로이 개발한다든지 설계 변경을 할 경우 기관의 신뢰성을 평가하는데도 상당한 어려움이 있다, 본논문에서는 선박용 주기관으로 사용되는 디젤기관을 대상으로하여 디젤기관의 운전상태에 따른 운전신뢰성을 예측할 수 있는 프로그램을 개발하였으며 예측결과를 실험결과와 비교·검토하였다.

• Electronics and Telecommunications Trends
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• v.1 no.2
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• pp.83-90
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• 1986

신뢰도를 높이는데 별도의 비용이 든다는 생각은 이미 퇴색하고 있다. 좋은 제품을 만들어 갈수록 원가는 떨어진다. 초기 신뢰성공학은 부품의 고장에서 출발하였지만, 지금은 결함을 줄이는 방향으로 개념이 바뀌고 있다. 결함이란 요구분석, R/D, 생산활동 전반에서 일어나는 모든 불완전요소를 포함한다. 가능하다고 해서 신뢰도를 올릴 필요는 더더욱 없다. 그래서 사용환경, 요구조건, 기술배경 등을 감안한 비용의 효용성이 활발히 거론되고 있다. 신뢰성활동은 물리적대상에서 인간의 사고가 집약된 소프트웨어, 나아가서는 인간자체도 그의 영역으로 되고있다. 본고에서는 신뢰성공학의 성장과정을 발전사적 관점에서 재조명하고, 개념의 변천과 앞으로의 움직임 그리고 당면문제들을 분석한다.

• Information Systems Review
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• v.16 no.2
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• pp.43-59
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• 2014

Social interaction becomes increasingly complicated, sophisticated and specialized. Popular methods of communication has expanded from face-to-face to the use of IT media, as the amount of needs for remote communication increases rapidly as well as the scope of the contents of communication. The purpose of this study is to empirically examine the relationship between the use of IT media and the level of interpersonal trust, and further examine the differences in interpersonal trust across the use of different IT media. A questionnaire survey was performed against 193 individuals in the age group between 20s and 40s, which is considered most active group of IT media. According to a series of regression analysis, the frequency of mediated information exchange is found to be correlated to the level of interpersonal trust. The effect of the amount of time spent with the media was not significant. We also found that the effects on interpersonal trust differed across the use of different types of communication media.