• Title/Summary/Keyword: 신뢰가치

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Effects of Value Congruence, Price Fairness, and Service Quality on Customer Performance in Social Enterprises (가치 일치성, 가격 공정성, 서비스 품질이 사회적 기업의 고객 성과에 미치는 영향)

  • Lee, Yoonjae;Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.197-208
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    • 2020
  • Social enterprises are entities to pursue solving societal problems with maintaining commercial viability. In order for a social enterprise to achieve commercial viability, it must be able to provide products that consumers can satisfy, to make social enterprise trustable, and to establish a lasting relationship with customers. This study suggests that perception of value congruence, price fairness and service quality will affect customer performance such as trust, satisfaction and customer loyalty. And this structural relationship was confirmed through structural equation modelling. The empirical results show that customer trust and satisfaction can be improved when the value congruence is high and service quality is high. Meanwhile, the perception of price fairness has a negative effect on customer trust. However, considering the influence of price fairness on customer satisfaction, the total effect of price fairness on trust is not significant. This result implies that customers are less sensitive to social enterprise product prices than general companies. And customer satisfaction for the social enterprise is positively affecting trust and loyalty, and customer trust is also positively affecting customer loyalty. After the empirical analysis, this study suggests implications for social enterprises to improve customer performance and secure commercial viability.

Impacts of Perceived Value and Trust on Intention to Continue Use of Individuals' Cloud Computing: The Perception of Value-based Adoption Model (클라우드 컴퓨팅의 지각된 가치와 신뢰가 지속적 사용의도에 미치는 영향: 가치기반수용모델을 기반으로)

  • Kim, Sanghyun;Park, Hyunsun;Kim, Bora
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.77-88
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    • 2021
  • Cloud computing is getting a lot of attention by many people and businesses due to IT environmental changes such as the proliferation of smart devices, the increase of digital data, and the cost of IT resources. More individuals use personal cloud computing services for storing and managing information and data. Therefore, this study proposed determinants that are expected to have an influence on evaluating the value of cloud computing based on the value-based adoption model, examining the relationship between the continuous use intention of cloud computing. Results of the study show that usefulness, convenience of information access, extensibility had a positive impact on perceived value while privacy concerns and costs had a negative impact on perceived value. In addition, perceived value was found to have a significant effect on the intention to continue use of cloud computing. Finally, trust was found to have a significant effect on the perceived value and the intention to continue use of cloud computing. The findings are expected to provide useful information for understanding the factors that individual users consider important in the steadily growing cloud computing market.

Influence of Organizational Justice, Shared Values and Job Satisfaction on Innovative Behaviors in Small & Medium Venture Enterprises: Focusing on the Mediating Effect of Organizational Trust (중소 벤처기업의 조직공정성과 공유가치, 직무만족이 혁신행동에 미치는 영향: 조직신뢰의 매개효과를 중심으로)

  • Lee, Chong Ik;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.51-61
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    • 2018
  • As Korean society becomes more matured, more people consider trust valuable, as a social capital. Researchers introduced trust literatures focusing on public policy, sociology than business. In this paper, it is empirically analyzed how Organizational Justice, Shared Values, Organizational Trust, 3 dimensions of social capital explained by Nahapiet & Ghoshall, together with Job Satisfaction and Innovative Behavior, as a proxy of performance at the organizational level. The results of this study are as below. Firstly Organizational Justice, consisted of 4 sub-variables of Distributional Justice, Procedural Justice, Interpersonal Justice and Informational Justice, classified by Colquitt, affects Job Satisfaction positively. Secondly Shared Values, consisted of 2 sub-variables of CEO's Core Value and Organizational Culture, availing Competing Value Model of Cameron & Quinn, affect Job Satisfaction positively. Thirdly Job Satisfaction, consisted of 2 sub-variables of economical satisfaction and self-efficacy, affects Innovative Behavior positively. Lastly Organizational Trust has mediating effect on the relationship between Job Satisfaction and Innovative Behavior. However, while the direct effect of Job Satisfaction on Innovative Behavior shows 69%, the indirect effect of Organizational Trust on Innovative Behavior shows 31%, which may not be ignorable. Furthermore in case of smaller organization with less than 30 members, the indirect effect of Organizational Trust shows 64%, comparing to 36% of direct effect of Job Satisfaction. This study was able to confirm that organizations need to maintain Organizational Trust as much as they strive to increase Job Satisfaction through securing Organizational Justice and Shared Values in order to effectively increase Innovative Behavior. For small organizations with less than 30 members, they can never achieve Innovative Behavior without Organizational Trust. Conclusively it is acknowledged that Organizational Trust is the most important prior condition for innovation and long-term survival of SME ventures.

토빈 Q와 대체적(代替的) 성과측정변수(成果測定變數)와의 관계(關係)

  • Kim, Woo-Taek;Jang, Dae-Hong;Kim, Gyeong-Su;Park, Sang-Su
    • The Korean Journal of Financial Management
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    • v.13 no.1
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    • pp.185-202
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    • 1996
  • 기업의 경제적 성과측정 또는 경제적 척도로서 토빈의 Q는 가치에 대해 산출된 경제적 가치를 계산함으로써 이론적인 경제적 효율성의 개념에 가장 근접한 개념으로 평가되고 있다. 그러나 정확한 계산이 어려운 토빈의 Q대신 실제로는 회계적 수익률, 주가 수익률 및 장부가격 대비 시장가치 비율(MB)등이 편의상 많이 사용되고 있다. 본 논문에서는 이러한 성과 측정 변수들간의 상관관계를 실증적으로 검증함으로써 이들 세 유형의 변수들이 토빈 Q의 대용적(代用的) 변수(變數)로서 신뢰성과 유용성이 있는지를 판정하고자 하였다. 연구 결과는 MB를 제외하고는 이들 변수들이나 또는 이들의 조합이 토빈 Q비율을 충분히 설명하기에는 너무 미흡하여 토빈 Q의 대용변수로서 경제적 효율성의 판단기준으로 사용될 경우에 그 신뢰성에 의문이 제기될 여지가 있음을 시사하고 있다. 특히, 회계적 수익률은 토빈 Q비율에 대한 설명력이 현저히 낮을 뿐 아니라, 이러한 결과는 수익률의 이동평균을 사용하거나, 연구개발비나 계열기업집단의 소속여부에 의해 잠재적인 무형자산의 영향을 반영할 수 있도록 수익률을 보완하여 사용하더라도 그 설명력이 크게 개선되지 않는 것으로 나타나고 있다.

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VOT Derivation for Different Trip Purposes, Travel Modes and Testing of Their Significance (통행목적별 수단별 통행시간가치도출 및 유의성 검정)

  • Kim, Hyeon;Oh, Se-Chang;Choi, Gi-Ju
    • Journal of Korean Society of Transportation
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    • v.17 no.1
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    • pp.113-129
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    • 1999
  • It is widely recognized that the value of travel time (VOT) plays an important role both in choosing the transportation alternatives on an individual level, and in analyzing and evaluating transportation plans and other public policy makings on a collective level. There is, however, a great deal of difficulties to correctly estimate the VOT. In addition, although there are lots of methods to estimate the VOT so for, not many recommendations have been presented to reflect the localities associated with the VOT derivation in Korea. This study aims at deriving the VOT for different trip purposes and travel modes with their significances tested. To accomplish this purposes, a logit-based travel mode choice model based on revealed preference (RP) data has been formulated, calibrated using the discrete choice model of LIMDEP package for various trip purpose models. For each trip purpose and travel mode, the VOT has been calculated along with the significance testing of the derived VOTs. From the results given in this research, the VOTs for different purposes and modes are identified different, and they are statistically significant. The updated results here in this paper may be a yardstick in evaluating the transportation plans and policies by providing more detailed VOT information for different categories, especially in urban context.

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A Study on the Perceived Mediating Effect of the Customers in the Relationship between the Quality of Service of a Skin Care Shop and the Intent to Revisit (피부관리실 서비스 품질과 재방문의도의 관계에서 고객의 지각된 가치의 매개효과 연구)

  • Kim, Hyun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.475-486
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    • 2022
  • The purpose of this study is to provide the service marketing data for skincare shops through analyzing the impact of the quality of service of skincare shops on perceived values and revisit intents. For this study, 397 middle-aged women who visited and experienced the services of the skincare shops in Seoul and the Gyeonggi region were surveyed. The data from the said survey were analyzed using SPSS 23.0 and AMOS 23.0. The findings of this study were as follows; first, the formality, reliability, certainty, and empathy among the service factors of skincare shops had a significant impact on economic values, while trust, certainty, and empathy had an impact on emotional values. Second, the formality, reliability, and empathy had a significant impact on revisit intent for skincare shops. Third, among the perceived values on skincare shops, both economic and emotional values had a significant impact on the intent to revisit. Fourth, the perceived values were confirmed to have partial mediating effects in the relationship between the quality of service of skincare shops and revisit intent for each service quality type.

The Influence of Security Motivation and Organization Trust on Information Security Compliance: Focusing on Moderation Effects of Work Promotion Focus (정보보안 동기, 조직 신뢰가 정보보안 준수에 미치는 영향: 업무향상초점의 조절효과 분석)

  • Hwang, Inho;Hu, Sungho
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.3
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    • pp.23-39
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    • 2021
  • Investment of organization in information security is increasing, but information security threats within the organization are not decreasing. The purpose of this study is to suggest a direction to increase the information security compliance intention of employees. In detail, the study presents the positive effects of security motivation and organization trust on the information security compliance intention, and presents the moderating effect of work promotion focus. Research model and hypothesis verification are confirmed through structural equation modeling and the study conducted a questionnaire technique to the employees of the organization applying the information security policy for quantitative verification. As a result, information security punishment and value congruence had a positive affect on the compliance intention by mediating organization trust. In addition, work promotion focus had a moderating effect on the positive relationship between the precedent factors on the compliance intention. The research has academic and practical implications from the viewpoint of presenting the factors of the organization's efforts to improve the level of information security compliance by insiders.

A Study on the Asset Valuation Method Based on the Performance Information of Bridge (교량 성능 정보에 기초한 자산가치 평가 방법 연구)

  • Yong-Jun Lee;Kyung-Hoon Park;Jong-Wan Sun
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.27 no.5
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    • pp.57-66
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    • 2023
  • Asset valuation of social infrastructure is essential for rational decision-making for efficient management of assets. In addition, it can be an indicator for correctly recognizing assets. In general, Korea applies depreciated replacement cost based on the straight-line method to evaluate asset value, yet this is unsuitable for evaluating actual value because it is depreciated at a constant rate over the useful life period. In order to evaluate the asset value considering the performance of the bridge, the performance index of the bridge is estimated using the Weibull distribution. Using the estimated performance indicators and defect index, a new asset value evaluation method is proposed and compared and analyzed with the existing method. The proposed valuation method can take into account the performance of the bridge, so it is judged to be more objective and reasonable than existing method.

A Validation study of the Korean Version of Material Values Scale (한국판 물질주의척도의 타당화 연구)

  • Ji Hae You;Kyoung Ok Seol
    • Korean Journal of Culture and Social Issue
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    • v.24 no.3
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    • pp.385-410
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    • 2018
  • Materialistic values can be a important variable to understand Koreans' psychological well-being and mental health. This study aimed to validate the Korean version of the Material Values Scale (K-MVS)(Richins & Dawson, 1992). In study 1, we performed confirmatory factor analysis(CFA) to ascertain the three factor model of the original MVS using 417 Korean undergraduate student data(sample 1). The CFA confirmed the three-factor model of the MVS. Yet, three items that yielded low factor loadings in this study as well as in other MVS validation studies were excluded from the final model. In study 2, content, construct, and concurrent validity of the K-MVS were examined with 650 undergraduate student data(Sample 2). We also tested measurement invariance across two groups(i.e., college student group of Sample 2 and employee group of Sample 3). The result revealed that the three-factor model of the K-MVS hold true across the two groups. Lastly test-retest reliability was calculated with 408 female college student data(Sample 4) that filled out K-MVS twice within 6 months. These findings suggest that the K-MVS is a reliable and valid measure for assessing materialistic values in Korea.