• Convergence Security Journal
• /
• v.18 no.3
• /
• pp.61-68
• /
• 2018

As the digital broadcasting era settled in, the TV, which was only used to watch broadcast programs, developed as a medium for operating various data services. This means that an environment, in which the viewers' TV usage behavior can be changed from a passive attitude to an attitude of actively consuming the media, has been established. Since the advertising market is an industry that is heavily influenced by changes in the media, these changes causes changes in the form of advertising and the advertising consumption behavior of viewers. In this environment, the broadcasting industry needs to think about the new growth strategy that links the possibility of data service with the advertisement market. In this study, we designed a data service that provides supplementary information of an ID advertisement, which has the weakness of short exposure time and shortage of information expression space. Specifically, we have designed the usage scenario and user interface of the data service and developed a method, based on the international digital broadcasting standard DV B, that provides the supplementary information defined by the type of ID advertisement to the data service.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.415-424
• /
• 2022

This study is a user experience research on the current usage of TV multiview and evaluating the usability. From traditional TV viewing to connecting laptop or mobile devices, the scope of using TV has expanded and evolved to multipurpose. Utilizing the multiview feature offers new TV experiences, but research on its usability has not been actively conducted yet. In this research, a case study and survey were held prior to usability testing to identify user needs and behavior of TV multiview. After reviewing the results, we ran a task-based usability testing and in-depth interview. As a result, users preferred different ways of accessing and using multiview based on their situation, and the current user interface needed improvement for easier, intuitive use. This study is expected to contribute to the development of improving user experience in TV multiview.

• Journal of Korea Game Society
• /
• v.12 no.6
• /
• pp.25-32
• /
• 2012

Due to the development of the digital technology, the digital broadcasting is changing to a multi-entertainment platform that can operate data (broadcasting) services (such as games, weather information, and stock trading services) as well as traditional broadcasting contents. Most of the data services, however, failed to get satisfactory results because of the inconvenience in operating the services using a TV remote controller and the failure of gaining the viewer's interests in the competition with the broadcasting contents. The paper introduces a survey on the viewer's modality of using a data service and, based on the survey result, proposes a design guideline that makes a data service minimally interrupt a viewer watching a broadcasting content.

• Journal of Labour Economics
• /
• v.44 no.1
• /
• pp.169-204
• /
• 2021

We empirically verified whether there are different educational investment behaviors according to university admissions, using the Korean Education and Employment Panel data. The results are as follows; the average annual private education cost and the average amount of time spent studying alone per week of rolling admission type were lower than those of regular admission type. Also, rolling admission applicants had longer leisure and sleeping hours, such as watching TV and using computers. These results show the possibility that the university admission system will change the educational investment behavior. Furthermore, there is a possibility to induce the human capital investment to be made efficiently.

• Korean journal of communication and information
• /
• v.29
• /
• pp.43-71
• /
• 2005

The study attempts to introduce 'Gotcha Journalism' to the Korea journalism, research and analyze it. Gotcha journalism is the journalistic reporting attitude that the journalists repeatedly and intensively reports public figures, especially politicians' mistakes or happening. 'Gotcha' is abbreviation of "I got you", frequently used in the English and American culture. In order to get the goal of this study, several journalists who are currently working for Chosun, Joongang, Dong-a, Hangyore, Kyunghyang and Seoul, national covering daily newspapers. In addition, the reporters who work for KBS, MBC, and SBS were Interviewed. All journalists who have been worked more than 5 years at the politic department were selected as interviewees. Thus, Intensive interviews are prime source of this study. Based the result of the research, gotcha journalism is externally derived from obsessive interest of Korean people to politics. Internally, it is easy to report happening or mistakes rather than big argument or ideological agenda of the politicians as news for journalists and to catch readers. In addition, the competition with advertising income accelerates this situation. And gotcha journalistic reporting behavior or attitude highly relates to political propensity of the newspapers or broadcastings. Especially some of the newspapers take gotcha journalism as a political struggling tool. It is appeared that another major cause for gotcha journalistic reporting behavior is customer-driven news production.

• Korean journal of communication and information
• /
• v.46
• /
• pp.485-510
• /
• 2009

Since the inception of Internet Protocol TV's real-time service on January, 2009, technological challenges and lack of content diversity of IPTV have been cited as problem areas. While past researches focused on IPTV's technological, industrial and policy facets, this research surveyed the viewers' viewing and usage patterns, and the level of service satisfaction among actual audiences of MegaTV, SKBroadband, and LGTV since January. The results show that subscription fee and content types were the two dominant determinants in audience's choice of a particular IPTV company. The high users of IPTV were on average aged between 30-39, and women tended to be heavier users than men. The surveyed audience also regarded IPTV to be more similar to the Internet than any other medium such as Cable TV and Satellite TV. IPTV audience cited 'lifestyle service' and 'additional service' offerings to be highly relevant to their usage and satisfaction; interactive service and educational service also showed high correlation to usage and satisfaction. The most watched contents on IPTV were domestic TV series, followed by foreign movies and variety shows. 'Fees for additional features,' 'lack of real-time terrestrial TV service', and 'lack of content variety' were the major areas of concern for IPTV viewers. They answered that the monthly fee was the most important factor in the selection of IPTV. Use of pay-per-view contents and add-on interactive service fees were also seen as problematic. With regards to future usage, the IPTV audience revealed that they were very sensitive and reluctant to pay for additional services. While existing researches concentrated on IPTV's technological problems and lack of content diversity, this study illuminated the more pragmatical side of the viewers, namely, the importance of price in audience's selection of an IPTV service provider. From these results, it is recommended that, before doing anything else, the service providers try to meet the audience's expected price points in order to garner the full potential of IPTV and the attendant mass audience.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.2
• /
• pp.711-720
• /
• 2019

The purpose of this study was to investigate and compare the general health behaviors of elementary school children in single- and two-parent families and to identify factors affecting health behavior. The study subjects were 1,023 students attending S elementary school in G province. Data was collected from March 5, 2018 to March 16, 2018. Collected data was analyzed using descriptive statistics, the chi-square test, and logistic regression analysis using SPSS/WIN Ver. 22.0. The results of children with a single-parent mother were significantly different for 'regular breakfast' (p=.015) and 'counseling with homeroom teachers' (p=.019), and the results of children with a single-parent father were significantly different for 'wash hands before going out and before meals' (p=.035), 'someone you can talk to when you are worried' (p=.005), and 'often lonely and depressed' (p=.007). Logistic regression analysis showed that children with single-parent families were 7.670 times more likely to seek 'counseling with homeroom teachers' than children with two-parent families (p=.011). The results of this study provide basic data on the health behaviors of elementary school students with single-parent families.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.6
• /
• pp.1-11
• /
• 2020

With the activation of OTT and VOD services, the viewing behavior is rapidly changing, but the programming regulation has not escaped the ratio regulation in the same way as in the past. Therefore, this paper aims to examine the policy validity of the current organization ratio regulation and to suggest improvement directions based on this. To this end, the policy objectives and background at the time of the introduction of the domestic organization ratio regulation were considered and compared with the current status of the broadcasting market. As a result, this study found that it is difficult to apply the logical framework of asymmetric regulation at the time of the formation ratio regulation into the current status of broadcasting market, the existing framework was established and hold in the mutual relationship of various stake holders formed based on the asymmetric regulation. It was pointed out that the typical pattern of path dependency repeating only fine adjustment of ratio was shown. Based on this, this study suggests that it needs to be divided into the regulation by the public interest and the regulation by the industrial purpose according to the purpose of regulation, and it is necessary to be limited to the direct regulation corresponding to the public interest of the viewer. Also this study proposes that it is necessary to separate the regulation from promotion policies as well as to resolute asymmetric regulation in broadcasting policies.

• The Journal of the Korea Contents Association
• /
• v.10 no.3
• /
• pp.92-100
• /
• 2010

Due to the development of digital appliance, role of TV causes both-way by introducing IPTV, and SNS service causes big change of watching environment and residence environment. There are good conditions on the role of integrated control because it is arranged in the living room which secures movement most effectively and because family members can easily use, and the degree of use is high. Therefore, we infer user's needs by analyzing user scenario and current role of TV in home network environment. Primarily, we collect surveys of development scenario and technology which companies suggest TV applied by home network service, and secondly, we comparatively study scenario which the companies mentioned above suggest through observing user scenario, and study the role of IPTV in the future through actual scenario-based experiment by ethnography. After analyzing user scenario through case study and experiment, there are integrated device studies mainly in company study because it can be made up inside home, security and entertainment. On the other hand, there are patterns of user behavior by scenario experiment mainly in auto-tainment, security, and it showed that it is insufficient for interaction between TV and home media peripheral. Through this paper, we analyze context of home user, and based on this, we could suggest effective use of service development. Also after analyzing user form, we could know it also should be considered of ratio between activity inside home and activity outside home.

• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.154-161
• /
• 2009

Thanks to the circumstance of digital convergence, most of the world TV and radio stations are gearing up for digitalisation of broadcasting. In this flux, digital switchover in South Korea should be completed by 2012 when transmission of analogue broadcasting signal will be ceased. According to the report, it shows only over 30% take up roughly so far, but there is no official survey from relevant organisation. It is very comparable with British digital switchover which is same year as S. Korea and has been reported 88% take up as of 2008 Q2. Yet the digital switchover in S. Korea inferred from this current is not a rosy future and even seems to be perilous. The purpose of this paper is to predict the media future of S. Korea at the view point of futurology and draw out the possibilities which enable to affect viewing behavior. In order to analyse it applies the futures wheel which is one of useful tools for future work. Consequently it suggests a number of scenarios how to cope with the impending situation in S. Korea.