• The Journal of Society for e-Business Studies
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• v.13 no.1
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• pp.45-53
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• 2008

TV has changed from simple broadcast media to integrated media that can operate multiple-function So, TV has offered various services and users are using their control on TV. However, TV is still passive media in social stereotype, these change brings viewers a lot of confusion. In this study, we conducted a survey about viewer's activity, perception and satisfaction of TV to understand view's watching pattern. We hope our research will be used to understand the gap of TV and viewers.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.87-100
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• 2014

The objective of this study is to explore audience perceptions of and responses to broadcasting deliberation and analyze their characteristics. The study employed factor and cluster analyses to categorize audience perceptions of broadcasting deliberation, resulting in the identification of six types of preferences: strict standards applied to positive deliberation etc. The results indicate that audiences, which can be categorized into three types, are more likely to prefer positive deliberation over broadcasting codes. The ratio of civil compliance to a minimum standard of positive deliberation is higher than ratios involving the other standards that were included in the study. The study applied a range of theories, such as cognitive dissonance, inconsistency of perception and response, and psychological reactance, to examine and distinguish audience perceptions and responses. The study's findings provide valuable information for researchers and interested organizations and can help to lay a cornerstone for systematically classifying audience perceptions and needs in the future.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2008.04a
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• pp.939-946
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• 2008

본 논문은 시청자의 위치에 최적화된 입체음향을 제공하는 TV 개발에 관한 것으로 2 개의 TV 스피커만으로 5.1 채널 스피커가 주는 입체음향 효과를 제공해준다. 기존의 Speaker Virtualizer 기술은 시청자가 특정 위치(Sweet Spot)를 벗어나면 입체음향 성능이 현저히 저하된다. 반면, 본 논문에서 제안하는 Adaptive Virtualizer 기술은 초음파가 장착된 리모콘을 사용하여 시청자의 위치를 인식하고 인식된 시청자의 위치 정보를 활용하여 청취위치에 해당하는 HRTF로부터 설계된 Filter를 Update 하고 두 스피커의 출력레벨 및 시간지연 값을 보정함으로써 최적의 입체음향을 재현한다. 본 논문에서는 실시간 구현을 위해 Speaker Virtualizer의 계산량을 최소화하는 기술을 제안하고 다양한 청취 위치에 해당하는 Filter를 설계하고 설계된 Filter를 효율적으로 Update 하는 Adaptive Virtualizer 기술을 제안한다. 또한, 초음파를 이용한 시청자 위치 인식 기술 및 전체 시스템 통합 기술을 제시한다.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.44-54
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• 2014

This study explores the influence of viewing Korean TV drama on the Japanese attitude toward Korea. Especially this study focuses how Japanese's recognition about Korea and Japanese history influence the evaluation of Korean TV drama. This study conducts survey on 250 Japanese female viewers. As result, it was founded that the historical recognition of Japanese have positive effects on viewing evaluation and Korea national image. The findings suggests that the historical recognition with Korea and Japan worked a important factor for Korean dram flow. It is necessary to reconsider cultural-diplomatical policy to rectify the historial recognition.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.409-415
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• 2011

TV broadcasting platform is evolving to the digital-TV, which is supporting data broadcasting service. Although the data broadcasting services (i.e., games, wether information, stock trading service) provide rich entertainment to viewers, they make the operation manners of digital-TV so complex that some viewers feel difficulty in using their TV sets. The paper tackles the problem by devising a method for constructing viewer-specific EPG configurations based on the viewers' ability of handling IT devices. The paper also propose an environment (e.g., EPG configuration transmitting method, EPG structure) that implements dynamically an EPG configuration based on the viewer's choice of EPG configuration.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.271-279
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• 2012

The purpose of this study was targeting Chinese viewers. Awareness of factors affecting indirect advertising effects were investigated. What is the awareness of advertising features for Chinese viewers also examined. Advertising and indirect advertising effectiveness factors examined relationships recognized. Chinese viewers were collected through surveys. Firstly, factors affecting indirect advertising effects was seven. Sponsor, celebrity involvement, and blatantly portrayed, reliability, brand differentiation, ethics and information provided is a factor. Second, the advertising capabilities of the Chinese viewers were relatively positive perception. Indirect advertising effects of Chinese viewers, features and advertising on the relevance factors, there was a significant relationship. Celebrity involvement and brand differentiation, blatantly portrayed, and ethical factors had an impact on the function of advertising. These results provide indirect advertising of China and South Korea produced implications for practitioners. Korea also interested in entering the Chinese enterprises will provide the basic material in the production of indirect advertising.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.300-314
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• 2018

This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.357-365
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• 2017

In this study, we examined how the United States, Chinese, and Japanese viewers perceive the morality of the main characters in the family drama 'Take Care of Mom' and the influence of the perceived morality has on drama enjoyment and quality evaluation. Results show that the viewers from all three countries evaluated 'Hoonjae' favorably and evaluated selfish older brother, 'Hyung Kyu', unfavorably. This means there are common norms that exist in all three countries for judging the good and evil in a drama. However, the main female characters that played opposing characteristics were evaluated differently from all three countries. This is because the relationship between parents and children, and the role of mother and woman were perceived differently from each country. These results support the argument that consumption of drama may differ by viewer's cultural background. Additionally, the research hypothesis that 'moral evaluation of major characters will influence the drama enjoyment and evaluation of the drama quality' was not supported in China and Japan, and was only supported by the U.S. viewers.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.381-388
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• 2020

Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.

• KIISE Transactions on Computing Practices
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• v.21 no.8
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• pp.549-554
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• 2015

As intuitive hardware interfaces continue to be developed, it has become more important to recognize the posture of the user. An efficient alternative to adding expensive sensors is to implement computer vision systems. This paper proposes a method to recognize a user's postured in a live broadcast bi-directional participatory TV program. The proposed method first estimates the position of the user's hands by generation a facial color map for the user and a motion map. The posture is then recognized by computing the relative position of the face and the hands. This method exhibited 90% accuracy in an experiment to recognize three defined postures during the live broadcast bi-directional participatory TV program, even when the input images contained a complex background.