• Title/Summary/Keyword: 시청자 반응

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Multi-view Augmented Reality for Realistic Content (실감형 콘텐츠를 위한 다시점 증강현실)

  • Baek, Eu-Tteum;Ho, Yo-Sung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2017.06a
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    • pp.248-249
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    • 2017
  • 최근 들어, 실감형 콘텐츠를 제작하기 위한 무안경 다시점 3DTV 와 가상, 증강현실 콘텐츠에 대한 기술개발이 활발해 지고 있다. 또한, UHDTV 의 등장으로 무안경 다시점 3DTV 의 걸림돌이던 해상도 저하문제가 해결되면서 시점당 해상도가 향상된 다시점 3D 디스플레이 상용품 및 시제품들이 발표되고 있다. 하지만, 시청 위치가 한정되어 있고, 시청자에게 눈의 피로를 일으키며, 비싼 가격으로 인해 아직까지 소비자에게 좋은 반응을 얻지 못하고 있다. 이러한 단점을 해결하기 위해, 본 논문은 다시점 영상을 증강현실로 보여주는 방법을 소개한다. 제안한 방법을 사용하기 위해, 다시점 카메라 시스템으로 영상을 획득하고, HMD (head mounted display)와 휴대용 (handheld) 장치를 사용하여 다시점 영상을 시청한다. 실험 결과를 통해 제안한 방법이 기존의 시점 제한 문제를 해결할 수 있음을 확인했으며, 제안한 방법을 활용하여 다양한 실감형 콘텐츠를 제작할 것으로 기대한다.

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Design of MPEG-DASH based Client Structure for Real-Time Switching of Free-Viewpoint Video (자유선택시점 비디오의 실시간 시점 이동을 위한 수신 구조 설계)

  • Song, Seul-Ki;Park, Yong-Suk;Wee, Jungwook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2017.11a
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    • pp.32-33
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    • 2017
  • 최근 영상처리 기술 및 방송통신의 발전으로 실감이 극대화되는 실감형 서비스에 대한 사용자 요구가 증가하였다. 이에 실감형 서비스로 자유선택시점 서비스에 대한 연구가 진행중이다. 자유선택시점 서비스는 사업자가 일반적으로 제공하는 뷰 외에 사용자가 원하는 뷰를 선택해 시청할 수 있는 서비스이다. 자유선택시점 서비스를 제공하기 위해서는 하나의 콘텐츠를 다양한 시점으로 취득해야하며, 사용자가 원하는 시점에 해당되는 영상을 실시간으로 반응해 제공해야한다. 본 논문에서는 자유선택시점 비디오의 실시간 시점 이동을 위한 수신 구조를 설계하고 제안한다. 제안하는 수신 구조는 시청자의 시점 이동에 맞춰 실시간으로 시점을 이동하여 사용자가 원하는 시점의 영상을 재생할 수 있다.

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A Study on the Speech Enabled ATSC 3.0 ESG (Speech enabled ATSC 3.0 ESG 에 관한 연구)

  • Lee, Bongho;Yang, Kyutae;Park, Sung-Ik;Kim, Heung Mook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.06a
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    • pp.73-76
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    • 2018
  • 본 논문에서는 ATSC 3.0 기술을 적용하여 모바일 방송에 대한 서비스 가이드를 제공함에 있어서 이동 환경의 시청자에게 음성 입력을 적용하여 편리하게 안내하는 방법을 제안하고자 한다. 구체적으로는, ATSC 3.0 Service Announcement 규격에 음성 입력 및 주어진 입력에 반응하여 해당 서비스 정보로 천이하여 음성 또는 화면으로 안내하기 위한 엘리먼트를 추가로 정의하였다. 본 엘리먼트는 기존 엘리먼트에 호환성을 유지하도록 추가되어 기존 전송 방식과 동일하게 전달되어 단말에서 처리된다.

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A Study on the AR System-based Sports Spectating Activation Plan (AR 시스템 기반의 스포츠 관전 활성화 방안에 관한 연구)

  • Bae, Geun-Hyeong;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.177-180
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    • 2022
  • TV에서 OTT로 시청 수단이 변화하면서 스포츠 중계를 보는 젊은 층 시청자들이 줄어들고 있다. 또한 경기장으로 스포츠를 보러 오는 팬들도 점점 감소하는 추세이다. 이에 따라 스포츠 관계자들은 고정 팬 층의 흥미 증진과 신규 팬 층의 유입을 위해 스포츠 관전에 AR(증강 현실) 기술을 도입하고 있다. 모바일 활용과 직관에도 적용 가능한 AR에 대한 업계의 반응은 상대적으로 긍정적이다. 본 논문에서는 AR 스포츠 관전의 사례를 스포츠 중계와 경기장 관전으로 분류해 조사하고 향후 전망에 대해 알아본다. 그리고 AR 스포츠 관전의 활성화에 대한 방안을 제시한다.

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Classification of Character Types in Korean Entertainment Program (한국 방송 프로그램의 예능 캐릭터 유형 분류 연구)

  • Jeong, Ye-Jin;Kim, Myoung-Jun
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.11-18
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    • 2020
  • Korean entertainment programs have attempted to change formats to reflect the viewers' preference for the unexpected progress of narrative. Casts have used their public identity and it contributes to strengthen the realism by providing their realistic reactions. This study is to advance understanding of entertainment characters' characteristic by classifying character types and analyzing main types that have been appeared repeatedly. This study suggests securing diversity of entertainment characters by noticing character types appearing at low frequency in classification.

A Study on the Viewers' Perceived Benefits and Responses from the YouTube Videos of Senior Fashion Influencers (시니어 패션 인플루언서의 유튜브 영상에서 시청자의 지각된 혜택과 반응에 관한 연구)

  • Seo, Min Jeong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.3
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    • pp.85-96
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    • 2022
  • The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

A Study on the Influence Exerted on Subtitle Locations in Videos by the Deterioration of Working Memory Ability due to Aging (노화에 따른 작업기억능력의 저하에 영향을 받는 영상 속 자막인식위치 연구)

  • Kim, Sang-Yub;Jung, Jae-Bum;Park, Jang-Ho;Nam, Ki-Chun
    • Science of Emotion and Sensibility
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    • v.22 no.4
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    • pp.31-44
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    • 2019
  • This study intended to investigate the effects of the subtitle location on the decreased working memory abilities caused by aging. A junior group (average age: 26, SD: 3.06, N=27) and a senior group (average age: 61.69, SD=4.18, N=26) participated in this study and they all performed N-back tasks which measured the working memory ability of the participants and video subtitle recognition tasks that assessed the most effectively recognized subtitle locations in the video. The results of the N-back task revealed slower response times and low accuracy rates in the senior group in comparison to the junior group, suggesting lower working memory abilities in the senior group vis-à-vis the junior group. The deterioration of working memory due to aging also negatively influenced the 'left-bottom' subtitle location in the video subtitle recognition task and positively influenced the 'left-center' location of the screen. The deterioration of working memory ability did not affect other subtitle locations. By examining the positive or negative effects of the deterioration of working memory ability as a function of age on subtitle locations, the present study suggests that the selection of suitable subtitle locations taking into account the ages of video viewers would cause information to be more effectively displayed on screen.

Influence of 3D Characteristics Perception on Presence, and Presence on Visual Fatigue and Perceived Eye Movement (3D 영상 특성 인식이 프레즌스, 그리고 프레즌스가 시각 피로도와 인지된 안구운동에 미치는 영향)

  • Yang, Ho-Cheol;Chung, Dong-Hun
    • Journal of Broadcast Engineering
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    • v.17 no.1
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    • pp.60-72
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    • 2012
  • After the movie "AVATAR" became a good model of cash-cow in 3D movie, the profit of 3D-movie significantly reduced. One of the reasons why it happens comes from rare understanding of human factors for instance how viewers get immersed, but sometimes tired. Although 3D images should be more considered human visual system including eye, unfortunately most communication research ignored human factors. For those reasons this study observed the effect of 3D video on viewers' psychological response, especially for perceived eye movement, perceived characteristics, visual fatigue, and presence. With 90 participants, the results show that viewers' perceived feature effects on their presence. In detail, first, materiality and tangibility are more important factors than clarity in 3D video, and it means that when making 3D content or devices, materiality and tangibility should be considers that any other factor. Second, this study examined whether we perceive our eyes as media, and the result shows that as viewers' presence level became higher we perceive eye movements more, and as viewers' presence level became higher perceived visual fatigue became lower. This result means that when we move eyes, we interact with surrounded environment, so 3D content needs to provide vivid features to be more interactive. On the other hand, since level of presence increase visual fatigue, it must be balanced when producing and playing.

Modeling of Visual Attention Probability for Stereoscopic Videos and 3D Effect Estimation Based on Visual Attention (3차원 동영상의 시각 주의 확률 모델 도출 및 시각 주의 기반 입체감 추정)

  • Kim, Boeun;Song, Wonseok;Kim, Taejeong
    • Journal of KIISE
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    • v.42 no.5
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    • pp.609-620
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    • 2015
  • Viewers of videos are likely to absorb more information from the part of the screen that attracts visual attention. This fact has led to the visual attention models that are being used in producing and evaluating videos. In this paper, we investigate the factors that are significant to visual attention and the mathematical form of the visual attention model. We then estimated the visual attention probability using the statistical design of experiments. The analysis of variance (ANOVA) verifies that the motion velocity, distance from the screen, and amount of defocus blur affect human visual attention significantly. Using the response surface modeling (RSM), we created a visual attention score model that concerns the three factors, from which we calculate the visual attention probabilities (VAPs) of image pixels. The VAPs are directly applied to existing gradient based 3D effect perception measurement. By giving weights according to our VAPs, our algorithm achieves more accurate measurement than the existing method. The performance of the proposed measurement is assessed by comparing them with subjective evaluation as well as with existing methods. The comparison verifies that the proposed measurement outperforms the existing ones.

Webdrama Analysis and Recommendation using Text Mining and Opinion Mining Technique of Social Media (소셜미디어 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법을 활용한 웹드라마 분석과 제안)

  • Oh, Se-Jong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.44
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    • pp.285-306
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    • 2016
  • With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.