• Food Science and Preservation
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• v.18 no.5
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• pp.684-691
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• 2011

This study was carried out to suggest producers' marketing direction for GAP certified rawginseng using STP(segmentation, targeting and positioning). In order to fulfill this object, conjoint analysis and cluster analysis were used. The main results are as follows. Based on the results of part worth for attributes such as safety, size, and price, GAP certified raw-ginseng, large size, and low price were preferred to conventional ginseng, small size, and high price respectively. In the relative importance for each attributes, safety was 47.2%, size was 30.0%, and price was 17.8%. As a result of market segmentation, 3 consumer groups(large size preferred, safety preferred, lower price preferred) were classified. Among those groups, the safety preferred group was selected as a target market for GAP certified raw-ginseng and its market size was estimated approximately 2,968 tons which is 26.8% of total raw ginseng market.

• Electronics and Telecommunications Trends
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• v.13 no.6 s.54
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• pp.148-165
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• 1998

통신사업자들의 해외시장 공략은 치열한 국내 경쟁환경을 탈피하고, 가속화 되는 기술변화의 물결에 편승하기 위해 최근들어 더욱 활발해지는 양상이다. 상대적으로 후발국가인 우리나라는 주요 통신사업자들의 해외시장 진출의 사례를 면밀히 분석하여 이를 바탕으로 해외시장 개척이나 전개시 참고함으로써 시행착오를 줄일 필요가 있다. 이에 따라 본 고에서는 지난 10여 년 간 주요 통신사업자들의 해외진출 행보상의 특성을 목표시장과 진출사업의 관점에서 파악하여, 향후 우리나라 사업자들이 해외시장에 접근하고자 할 때 유의하여야 할 진출 및 투자의 지침을 얻고자 하였다.

• The Korean Journal of Financial Studies
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• v.13 no.1
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• pp.93-109
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• 2007

주식시장의 일일 가격제한폭은 개별 주식의 거래 특성에 대해 중요한 정보를 제공할 수 있음은 주지의 사실이다. 본 연구는 우리나라 증권시장에서 가격제한폭 도달 빈도에 대한 주요 분석 결과를 제시하고 가격제한폭 도달 빈도가 높은 주식들이 지니는 공통 특성을 파악하고자 하였다. 본 연구의 주요 실증 분석결과는 다음으로 요약된다. 첫째, 체계적 위험과 비체계적 위험이 높은 주식일수록 가격제한폭 도달 빈도가 높다. 둘째, 시장가치로 측정된 기업규모가 작은 주식일수록 상대적으로 가격제한폭 도달 빈도가 높다. 셋째, 거래량이 많은 주식일수록 가격제한폭 도달 빈도가 높다. 넷째, 장부가치-시장가치비율이 낮은 주식일수록 하한가제한폭에 자주 도달하는 성향이 있다. 체계적 위험과 기업규모가 주가를 결정하는 주요 요인인 것을 고려하면 본 연구의 분석결과는 가격제한폭 제도가 시장에서 주식 가격이 적정하게 형성되는 기능을 일부 저해한다는 것을 의미하고 있다.

• Vending industry
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• v.3 no.1 s.9
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• pp.88-89
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• 2004

시대를 앞서가는 사업아이템은 외롭다. 소비자 인식과 시장이 따라주지 않은 시점에서 이를 만들어 나가야하니 그 고충이 적지 않을 수 없다. 하지만 시장 선각자에게 주어지는 성공의 대가는 마치 황금의 땅 `엘로라도` 찾는 기쁨에 비견 될 수 있을 것이다. 그만큼 시장메리트가 크기에 어렵고 힘들어도 시장 선각자의 길을 서로 가려 한다. DVD무인대여기도 이러한 특성을 반영하는 품목이다. 아직은 본격화하지 않은 DVD시대에 있어 오늘 보다는 내일을 보는 아이템인 것이다. DVD타이틀을 무인 대여 반납할 수 있는 이 제품이 과연 시장에서 어떤 반응을 얻을지 현재로서는 그 가능성이 극히 조심스럽다. DVD무인대여기 시장의 새로운 개척자로 등장한 에스더블유피 신우전자를 통해 그 시장 가능성을 진단해 봤다.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.549-554
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• 2002

As the rate of housing supply is increased and consummer's diversified demand is changed. the direction of management of construction company is changed into marketing-based and the development of distinguished product. Therefore, this study purpose to establish the marketing strategy of apartment by the method of market segmentation. This study purpose to (1) analyze general methodology of apartment market-segmentation and positioning, (2) propose an alternative plan of apartment positioning for the effective marketing strategy. The method which was proposed in this study will be applied in strengthening the popularity of construction companies and the development of distinguished products.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.257-258
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• 2008

본 글에서는 국내 와이브로와 HSDPA 가입자를 대상으로 시장조사를 수행하고 가입자를 대상 시장조사를 수행하고 가입자 특성과 이용특성, 가입이유와 유보이유, 만족도와 세부 서비스별 이용경험, 이용의향을 심층적으로 분석하고자 하였다. 이에 본 조사를 바탕으로 국내 모바일 브로드밴드 사업을 위한 시장 확산의 전략적 방향을 제언하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.141-158
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• 2022

This study identifies related factors by analyzing the effects of the psychological characteristics and competency factors of traditional market merchants on business performance, and at the same time verifies the moderating effect of government support policies. The research focus was on verifying the causal relationship. This study was conducted targeting the representative traditional market merchants in the metropolitan area who have experience in traditional market specialization projects or are currently in the process of specialization projects. An empirical study was performed based on the collected data. The analysis results are as follows. First, it was found that self-esteem as a psychological characteristic factor of merchants, customer management competency as merchant competency, and informatization capability had a significant positive (+) effect on financial performance among business performance. Second, as a result of examining the moderating effect of government support policies, it was found that product capability had a significant positive (+) effect on financial performance among business performance. It was found that self-esteem and product competency had a significant positive (+) effect on the will to continue business among business performance. The practical results of this study are the research papers to measure the business performance of traditional market merchants using the government support policy as a moderating variable, using the psychological characteristics and competency factors of traditional market merchants as independent variables. For this purpose, it will be positively evaluated that the psychological characteristics of merchants and merchant competency factors affect business performance, and that meaningful research results are derived by analyzing the moderating effect of government support.

• Journal of Korean Society of Transportation
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• v.24 no.4 s.90
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• pp.103-113
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• 2006

Market Segmentation for Freight Transportation has been used to know the strategies both efficiency of freight transportation market and attraction of freight volume for carriers. It was so difficult to understand the individual preference of shippers that all shippers could be only homogenized through market segmentation. In Korea. standard Industrial classification has been used for freight market segmentation. This study evaluated another new market segmentation method for manufacturing industry. From the study, we knew that the best relevant market segmentation criterion was annual input-output volume, which showed excellent segmenting ability. Also. the results showed many differences against segmentation results according to standard industrial classification. This study had a meaning as a new trial which segmented freight transportation market using company size and shipment characteristic data.

• Journal of Industrial Convergence
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• v.22 no.6
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• pp.25-39
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• 2024

Because small and medium-sized businesses lack capabilities and resources, they must effectively procure, share, and utilize scarce resources from outside, and as a result, the importance of networks with external organizations is gradually increasing. In this study, we verified the influence of small and medium-sized enterprises' network capabilities and network characteristics on market performance and financial performance. As a result of testing the hypothesis through a structural equation model, network capabilities were found to have a significant partial impact on financial performance, and all sub-factors of network characteristics such as strength, size, and diversity were found to affect financial performance. Additionally, network capabilities and network characteristics were found to have a significant partial effect on market performance. Market performance was found to have a partial mediating effect in the relationship between network capabilities and financial performance, and a partial mediating effect in the relationship between network characteristics and financial performance. Unlike previous studies, this study simultaneously analyzed the impact of two factors, network capabilities and network characteristics, on corporate performance and presented a new research perspective by analyzing the mediating effect of market performance, which is recognized as a leading factor in financial performance.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.378-379
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• 2006

향후 나타날 가격 입찰방식 시장(Price-Bidding Generation Pool; PBP)에서는 발전사업자가 전략적으로 제출하는 비용특성에 의해 전력거래가 결정되기 때문에 상대기업의 비용특성을 정확히 안다는 것은 힘들다. 본 연구는 경쟁상황에서 상대사업자의 비용특성을 모르는 경우, 비용특성을 추정하고 추정을 통해 입찰전략을 결정하는 기법을 제안한다. 추정은 시장실적을 이용하여 이루어지며 이득을 최대화시킬 것이라 예상되는 입찰전략을 결정한다. 또한 정확성을 높이기 위해 평균이득 개념을 사용하여 추정을 시도한다.