• Title/Summary/Keyword: 시장 진입 전략

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Direction of Policy for Wireless Power Transmission Industry to Adapt Changes of the Future (미래에 대응하기 위한 국내 무선전력전송 산업방향 정책제언)

  • Yun, Jae-hoon
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.26 no.8
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    • pp.699-709
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    • 2015
  • The role of wireless power transmission(WPT) on the information communication technology and the re-set location of WPT technology in the hype cycle to apply the recent trend of market and industry are presented in this paper. We describe the need of national strategy to change from the phase of industry promote to the phase of industry revitalization. The relation between the management of spectrum and electromagnetic environment is analysed in the view point of physics. We also propose the direction of policy for industry revitalization adapted the world changing circumstance.

A Store Choice Model for an Entry Strategy of New Stores: An Application of the Mother Logit Model (신규점포의 진입전략을 위한 점포선택모형: mother 로짓모형의 적용)

  • 김근배;박동준;서봉철
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.47-64
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    • 2000
  • This study introduces the mother logit model to predict consumer's store choices. The model is not based on the IIA assumptions and thus accounts for substitution among similar alternatives. The choice data as an input to the model is obtained through the conjoint-type choice experiment. The model is applied to consumer's choice of fastfood stores in the context where new store enters the market. The analysis shows that the substitution effects are significant and therefore the mother logit model predicts better than the IIA model. The mother logit model will be useful as well for the market structure analysis in capturing cannibalization among several brands.

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초기 기술 스타트업에서 경영자의 전략적인 행동이 투자 유치에 미치는 영향: 투자 성공요인을 중심으로

  • Kim, Ha-Yeong;Bae, Tae-Jun
    • 한국벤처창업학회:학술대회논문집
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    • 2019.04a
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    • pp.7-11
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    • 2019
  • 최근 대학을 기반으로 한 스타트업 육성 정책 및 학생 스타트업의 초기 시장 진입을 위한 엑셀러레이팅 프로그램은 매년 증가하고 있으나, 스타트업의 성공적인 투자 유치 사례는 부족하다. 많은 투자 성공 결정 요인 중 기존 선행연구를 통해 새로운 벤처의 투자 여부를 결정할 때 기업가와 관련된 요소들이 연구되었으나, 투자자와 기업가 사이에 형성되는 투자 결정 과정에 대한 연구가 부족하다. 따라서 본 연구에서는SEED 단계의 세 번의 투자를15개의 질문을 통해 분석하여 투자 성공에 가중치를 주는 3가지 요인을 (팀 역량, 보유 기술 역량, 심사역과의 관계) 찾아냈으며, 투자 진행 정도에 따라 인지(Awareness), 알아감(Knowing), 유치(Meeting)로 나누어 각 단계에서 전략적인 경영자의 행동이 투자에 미치는 영향에 대해 분석했다. 학생 기술 창업자들 중 40억이상 투자 받은 기업은 드물다. 이는 학생 창업자들의 투자 유치에 필요한 구체적인 메뉴얼이 부족하기 때문이라고 생각한다. 모든 학생 창업가들이 '(주)레티널'의 성공사례와 유사할 수는 없지만, 유사한 환경에서 창업을 하고 있는 사례를 구체적으로 분석한 본 사례를 통해 학생들의 투자 유치시 구체적인 전략을 수립하는데 도움을 줄 것이라고 시대한다. 또한 대학 창업의 투자 성공률을 높이는데 기여할 수 있을 것이라고 생각된다.

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Delphi Study on Game Content Valuation Model Element Extraction and Analysis (게임 컨텐츠 가치 평가 모델 분석 및 요소 추출에 관한 연구)

  • Lee, Sung Tae;Cho, Ok Hue
    • Journal of the Korean Society for Computer Game
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    • v.31 no.4
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    • pp.145-155
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    • 2018
  • This study aims to extract additional elements to the existing game value evaluation using Delphi technique to 23 game experts. As a result of reviewing the characteristics of the development model using the evaluation model of the existing game contents, it was found that the evaluation factor was selected when selecting the content. The Delphi analysis was conducted two times, the first was the expert FGI and the second was the Delphi questionnaire. More detailed elements were presented in the related items such as results, technology transfer and dissemination, and details for promoting commercialization. Through focus group interviews, we extracted additional factors and predicted market size, growth potential, regulatory and market appeal and risk through market analysis of content success in the game industry. This will allow the industry to understand market size, growth potential, regulation, market appeal and risk through a market analysis of its success targets. This study suggests that the proposed evaluation factors can be applied to the entire game and cultural contents industry and will also help to construct market factors such as market value evaluation of contents, goal and goal setting, selection of entry method, and strategic factors.

Performance Improvement on Short Volatility Strategy with Asymmetric Spillover Effect and SVM (비대칭적 전이효과와 SVM을 이용한 변동성 매도전략의 수익성 개선)

  • Kim, Sun Woong
    • Journal of Intelligence and Information Systems
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    • v.26 no.1
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    • pp.119-133
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    • 2020
  • Fama asserted that in an efficient market, we can't make a trading rule that consistently outperforms the average stock market returns. This study aims to suggest a machine learning algorithm to improve the trading performance of an intraday short volatility strategy applying asymmetric volatility spillover effect, and analyze its trading performance improvement. Generally stock market volatility has a negative relation with stock market return and the Korean stock market volatility is influenced by the US stock market volatility. This volatility spillover effect is asymmetric. The asymmetric volatility spillover effect refers to the phenomenon that the US stock market volatility up and down differently influence the next day's volatility of the Korean stock market. We collected the S&P 500 index, VIX, KOSPI 200 index, and V-KOSPI 200 from 2008 to 2018. We found the negative relation between the S&P 500 and VIX, and the KOSPI 200 and V-KOSPI 200. We also documented the strong volatility spillover effect from the VIX to the V-KOSPI 200. Interestingly, the asymmetric volatility spillover was also found. Whereas the VIX up is fully reflected in the opening volatility of the V-KOSPI 200, the VIX down influences partially in the opening volatility and its influence lasts to the Korean market close. If the stock market is efficient, there is no reason why there exists the asymmetric volatility spillover effect. It is a counter example of the efficient market hypothesis. To utilize this type of anomalous volatility spillover pattern, we analyzed the intraday volatility selling strategy. This strategy sells short the Korean volatility market in the morning after the US stock market volatility closes down and takes no position in the volatility market after the VIX closes up. It produced profit every year between 2008 and 2018 and the percent profitable is 68%. The trading performance showed the higher average annual return of 129% relative to the benchmark average annual return of 33%. The maximum draw down, MDD, is -41%, which is lower than that of benchmark -101%. The Sharpe ratio 0.32 of SVS strategy is much greater than the Sharpe ratio 0.08 of the Benchmark strategy. The Sharpe ratio simultaneously considers return and risk and is calculated as return divided by risk. Therefore, high Sharpe ratio means high performance when comparing different strategies with different risk and return structure. Real world trading gives rise to the trading costs including brokerage cost and slippage cost. When the trading cost is considered, the performance difference between 76% and -10% average annual returns becomes clear. To improve the performance of the suggested volatility trading strategy, we used the well-known SVM algorithm. Input variables include the VIX close to close return at day t-1, the VIX open to close return at day t-1, the VK open return at day t, and output is the up and down classification of the VK open to close return at day t. The training period is from 2008 to 2014 and the testing period is from 2015 to 2018. The kernel functions are linear function, radial basis function, and polynomial function. We suggested the modified-short volatility strategy that sells the VK in the morning when the SVM output is Down and takes no position when the SVM output is Up. The trading performance was remarkably improved. The 5-year testing period trading results of the m-SVS strategy showed very high profit and low risk relative to the benchmark SVS strategy. The annual return of the m-SVS strategy is 123% and it is higher than that of SVS strategy. The risk factor, MDD, was also significantly improved from -41% to -29%.

The Determinants of the Level of Control in Foreign Market Entry of the Korean Healthcare Industry (한국의료산업의 해외시장 진출 통제수준의 결정요인에 관한 연구)

  • Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.8
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    • pp.3691-3695
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    • 2013
  • This study focuses on the internalization process of service sector, especially on the foreign market entry modes of Korean healthcare industry. The paper examined the effects of country and firm specific factors, and strategic elements of the industry on the selection of foreign market entry modes by using multiple regression analysis. The findings indicate that firms' global experience and documented strategic assets have significant effects on the high control organizational types in the selection of entry mode while the other determinants including size of the firm were found to be less significance. This study provides the academic implications to the subject of the internationalization of Asian service industry and the practical reference to this highly specialized soft service sector.

The Evaluation of Korea's Competitiveness in Lubricants Industries Using Patent Index Analysis (특허 지표 분석을 통한 국내 윤활유 제조 기술 평가)

  • Kim, Chanjung;Kwon, Sunghoon;Kim, Jiyong
    • Korean Chemical Engineering Research
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    • v.54 no.3
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    • pp.332-339
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    • 2016
  • We evaluate the technical competitiveness of Korea in lubricating oil industries by comparatively analyzing the patent activities. In achieving the goal, we collect and statistically analyze the historical patent data of lubricants production technologies. We here consider nine technology groups classified by their raw material types and process features of four countries such as USA, Japan, EU and Korea. We then evaluate Korea's competitiveness in lubricating oil industries using different patent index including patent family size, cites per patent, patent impact index and technology strength. Based on the evaluation results, we finally propose the practical strategies to improve Korea's competitiveness in lubricants industries.

A Study on the Entry of the Domestic Cold Chain Industry into the UN Procurement Market (국내 콜드체인 산업의 유엔 조달시장 진출방안)

  • Shin, Seok-Hyun
    • Journal of Navigation and Port Research
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    • v.45 no.6
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    • pp.333-345
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    • 2021
  • Amid the rapidly changing logistics environment and demand changes in the post-corona-19 era, the importance of the cold chain logistics sector is being highlighted. The scope of cold chain is not limited to food, but is expanding to various fields such as pharmaceuticals, semiconductors, and flowers. The demand on the storage and transportation of corona vaccines is rapidly increasing. The rapid increase in domestic low-temperature facility construction and renovation may lead to the saturation of the cold chain related industry in the future and slow growth. In preparation for this, it is necessary to accumulate infrastructure know-how using IT technologies, and to consider entering into the UN procurement market as a potential niche market, by taking advantage of Korea's recent global status. The demand for cold chain in the UN procurement market is increasing mainly in underdeveloped countries, and it is expected to continue to grow. In this paper, the capabilities of domestic cold chain related companies were analyzed, domestic and overseas cold chain logistics market trends and overseas market entry status were investigated. An in-depth survey was conducted to present strategies for domestic cold chain logistics related companies to enter the UN procurement market.

Artificial Joints - Commercialization Opportunity Analysis (인공관절의 사업화 기회 분석)

  • Lee, jong-eun;Kwon, young-il
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.473-477
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    • 2007
  • Industry for artificial joint is a complex one based on various technologies, including mechanics, biotechnology, material engineering, and medicine which are connected closely. This industry has been already known to a higher value-added business, and as going into an aging society, is expected a market growth. Also, it is a knowledge based component industry and each components assembled into product is almost all import items. This characteristics made many small and medium and venture enterprises participate in this area. For these reasons, it is needed a government's promotion. In this study, commercialization environment was analyzed and then commercialization items and strategies was figured out. Firstly, three factors for need, environment, technology were analyzed and then growth drivers growth restraints were provided. Secondly, items and strategies for commercialization were analyzed based on needs and trends of technology. Commercialization opportunities are expected to be created based on strategies following as; building a integrated technology development system, making a public opinion, strengthening a marketing, entering into niche market, B2B strategies etc.

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A Study on convergence of Mobile Smart Commerce and O2O Distributions Business Model for Small to Medium and Micro-Enterprises (중소·소상공인을 위한 모바일 스마트커머스 및 O2O 유통 비즈니스모델 융합 연구)

  • Kim, Byung-Wan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.161-167
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    • 2016
  • Distribution channels are changing its industry paradigm from quantitative increase to qualitative improvement. In addition, it incorporates new characteristics and consumption tread of customers and the core value of service is developing focused around on online to offline (O2O) business model of omnichannel. In this respect, companies are integrating various distribution channels and in order to provide high content business service to customers, their interest in finding a new business strategy is increasing. Currently, most of the service being provided to customers are formed based on distribution structure centered around big companies and financial industry and the problems faced by small to medium and micro enterprises, which are expansion and improvement of channels, discovery of new distribution channels and finding O2O marketing strategy, can be said as very important task. Accordingly, this research purports to create added values which can serve as the driving force of growth of "creative economy" by improving distribution channels in which anyone who incorporates needs of smart consumers can enter into the smart commerce market and to further form sustainable win-win market that is strategic through business platforms for small to medium and micro enterprises therefrom.