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http://dx.doi.org/10.15207/JKCS.2016.7.5.161

A Study on convergence of Mobile Smart Commerce and O2O Distributions Business Model for Small to Medium and Micro-Enterprises  

Kim, Byung-Wan (Applied Art Education, Hanyang University)
Publication Information
Journal of the Korea Convergence Society / v.7, no.5, 2016 , pp. 161-167 More about this Journal
Abstract
Distribution channels are changing its industry paradigm from quantitative increase to qualitative improvement. In addition, it incorporates new characteristics and consumption tread of customers and the core value of service is developing focused around on online to offline (O2O) business model of omnichannel. In this respect, companies are integrating various distribution channels and in order to provide high content business service to customers, their interest in finding a new business strategy is increasing. Currently, most of the service being provided to customers are formed based on distribution structure centered around big companies and financial industry and the problems faced by small to medium and micro enterprises, which are expansion and improvement of channels, discovery of new distribution channels and finding O2O marketing strategy, can be said as very important task. Accordingly, this research purports to create added values which can serve as the driving force of growth of "creative economy" by improving distribution channels in which anyone who incorporates needs of smart consumers can enter into the smart commerce market and to further form sustainable win-win market that is strategic through business platforms for small to medium and micro enterprises therefrom.
Keywords
Consumption trend; Omnichannel; Smart Commerce; Mobile Payment Services; Business Platform;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
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