• Title/Summary/Keyword: 시장정보지향성

Search Result 58, Processing Time 0.03 seconds

빛고을 광주에서 광산업을 꽃피운다

  • Jo, Gyu-Hyeok
    • Photonics industry news
    • /
    • s.27
    • /
    • pp.6-9
    • /
    • 2005
  • 국내에서 광산업은 별달리 주목을 받지 못해왔다. 그간 광산업은 시장도 작고 돈은 별로 못벌지만 그래도 미래의 어느 시점에는 대박을 터뜨릴 가능성이 있는 ‘미래 지향성 사업’으로 분류돼 온 실정이었다. 현재 광산업은 21세기 초고속 정보화 사회의 기반 산업으로 인식되면서 광주첨단산업단지가 광산업을 이끄는 일번지가 되고 있다. 광주 첨단산업단지는 ‘광산업 중심지대’라는 명성에 걸맞게 광산업 관련 연구기관과 대학, 기업체들이 속속 자리를 잡으면서 ‘광산업 클러스터’의 면모를 갖춰 나가고 있다. 그간 지역적으로도 광주는 대기업 공장은 찾아보기 힘들 정도로 제조업 기반이 취약한 가운데 전형적인 소비형 도시로 성장해와 지역경제 활성화를 위해서 ‘광산업 클러스터’에 대해 거는 기대는 남다르다.

  • PDF

A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
    • /
    • v.42 no.2
    • /
    • pp.251-276
    • /
    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

  • PDF

The Effects of Franchisor's Influence Strategies on Franchisee's Boundary Spanning Behaviors in the Food-Service Industry: Moderating Effect of Franchisor's Entrepreneurship (외식프랜차이즈 본사의 영향전략이 가맹점의 영역초월행동에 미치는 영향: 본사의 기업가지향성의 조절효과를 중심으로)

  • Lee, Tae-Yong;Ha, Dong-Hyun
    • Culinary science and hospitality research
    • /
    • v.18 no.5
    • /
    • pp.16-32
    • /
    • 2012
  • The purposes of this study were to understand how franchisor's influence strategies influenced franchisee's boundary spanning behaviors and how franchisor's entrepreneurship influenced franchisee's boundary spanning behaviors. This study also analyzed whether franchisor's entrepreneurship played a moderating role in the causal relationship between franchisor's influence strategies and franchisee's boundary spanning behaviors. Based on a total of 698 self-administered questionnaires obtained from franchisees(food-service unit owners or managers) in Korea, frequency analysis, exploratory factor analysis, reliability analysis and hierarchical regression analysis were conducted. The research findings showed results that firstly, promise (${\beta}$=0.292), threat (${\beta}$=-0.256), recommendation (${\beta}$=0.200), information exchange (${\beta}$=0.359), request(${\beta}$=-0.097) and legalistic plea(${\beta}$=-0.137) had a significant effect on franchisee's boundary spanning behaviors and secondly, franchisor's entrepreneurship had a significant positive effect on franchsee's boundary spanning behavior. In addition, the effects of franchisor's promise(${\beta}$=0.168) and threat(${\beta}$=-0.075) on franchisee's boundary spanning behaviors were found to be partially moderated by franchisor's entrepreneurship. Franchisees wanted franchisors to execute a high level of entrepreneurship and deliver a promise in an influence strategy. Limitations and future research directions were also discussed.

  • PDF

The Impact of Entrepreneurial Orientation, and Absorptive Capacity on Corporate Performance between Platform Companies and General Companies in SMEs: Moderating Role of Organizational Resilience (중소 플랫폼기업과 일반기업의 기업가지향성, 흡수역량이 기업성과에 미치는 영향: 조직회복탄력성의 조절효과를 중심으로)

  • Lee, Jae-Hyung;Lee, Jung-Hoon;Nam, Dongkyun
    • Journal of Technology Innovation
    • /
    • v.31 no.2
    • /
    • pp.303-332
    • /
    • 2023
  • This study comprises critical questions of "What kinds of intangible resources are significant to create and reinforce competitive advantages for the small and medium-sized enterprises(SMEs) that significantly influence the national economy? What kinds of capacities do SMEs need in consideration with the large changes in market environment and during crisis? With large changes to market environment, would different capacities affect performance of platform and general SMEs?" To examine these questions, I have provided Entrepreneurial Orientation, Absorptive Capacity, and Organizational Resilience as key capacities that influence the competitive advantage and performance of SMEs. In particular, I have substantiated the control effect of Organizational Resilience (a rising key capacity for enterprises in recent times) on Corporate Performance. Moreover, I have analyzed the control effect of Organizational Resilience on Corporate Performance by comparing platform and general companies, and also substantiated how control effects may vary depending on sub-factors of Organizational Resilience. The results of this study indicate that Entrepreneurial Orientation and Absorptive Capacity significantly and positively influence Corporate Performance. Organizational Resilience also demonstrate a positive influence on Corporate Performance. Notably, sub-factors of Organizational Resilience (risk preparation capacity, risk response capacity, and change initiative capacity) significantly control correlation between Entrepreneurial Orientation and Corporate Performance. Risk preparation capacity and change initiative capacity significantly control correlation between Absorptive Capacity and Corporate Performance. Additionally, the control effect of risk preparation capacity significantly control correlation between Entrepreneurial Orientation and Corporate Performance. Also, the control effect of risk response capacity correlations between Entrepreneurial Orientation and Corporate Performance demonstrated themselves significantly only in platform enterprises. The study's results indicate that Organizational Resilience not only directly influence Corporate Performance, but also strengthens Corporate Performance via mutual interaction with Entrepreneurial Orientation and Absorptive Capacity, although the control effect of Organizational Resilience may vary between platform enterprises and general enterprises. I expect such results to provide practical value to the management of small and medium-sized enterprises (SMEs).

Study on Effects of Startup Characteristics on Entrepreneurship Performance: Focusing on the Intermediary Effects of the Accelerator Role (스타트업의 특성이 창업성과에 미치는 영향에 관한 연구: 액셀러레이터 역할의 매개효과 중심으로)

  • Yongtae Kim;Chulmoo Heo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.2
    • /
    • pp.141-156
    • /
    • 2023
  • The advancement of Information and Communication Technology (ICT), along with the expansion of government and private investment in startup discovery and funding, has led to the emergence of startups seeking to generate outstanding results based on innovative ideas. As successful startups serve as role models, the number of aspiring entrepreneurs preparing to launch their own startups continues to increase. However, unlike entrepreneurs who challenge themselves with serial entrepreneurship after experiencing success, early-stage startups face various challenges such as team building, technology development, and fundraising. Accelerators play a dual role of mentor and investor by providing education, mentoring, consulting, network connection, and initial investment activities to help startups overcome various challenges they face and facilitate their growth. This study investigated whether there is a correlation between the characteristics of startups and their entrepreneurial performance, and analyzed whether accelerators mediate the relationship between startup characteristics and entrepreneurial performance. A total of 11 hypotheses were proposed, and a survey was conducted on 302 startup founders and employees located across the country, including the metropolitan area, for empirical research. SPSS 23.0 and Amos 23.0 were used for statistical analysis. Through this study, it was found that factors such as innovation, organizational culture, financial characteristics, and learning orientation among the characteristics of startups, rather than having a direct impact on entrepreneurial performance, are linked to entrepreneurial performance through the role of accelerators. By analyzing the impact factors of startup characteristics on entrepreneurial performance, this study presents research on the role of accelerators and provides institutional improvements. It is expected to contribute to the expansion of investment and differentiated acceleration programs, enabling startups to seize the market and grow stably in the market.

  • PDF

Study of Overseas Market Orientation and Bus mess Performance in 'Feel Korea' Industry (한류산업에 있어서 해외시장지향성과 사업성과에 관한 연구)

  • Chun Tae-Suk
    • Journal of the Korea Society of Computer and Information
    • /
    • v.10 no.6 s.38
    • /
    • pp.321-336
    • /
    • 2005
  • The objective of this paper is to verify, based on the Jaworski & Kohli's previous study (1993) , relationships among top management factor, interdepartmental cooperation, intra-organizational Properties , marketing capability, environmental factor, and export Performance as factors for enhancement of export marketing as pursued by Korean media production enterprises which target overseas market centered on the 'Feel Korea' trend which is recently gaining popularity in Asian economies. This study based its theoretical framework on previous studies on market orientation. For day analysis, this study surveyed a total of 306 employees in 36 media & contents enterprises including KBS, MBC, SBS. etc. Of them, 106 subjects who were primarily engaged in marketing were utilized for final analysis. Based on the previous studies for each variables, a theoretical study model was developed. As a result, the study result was found to be consistent with the previous ones on market orientation by Jaworski & Kohli (1993).

  • PDF

Research on effect that market directivity gets in real estate transaction result (시장지향성이 부동산거래 성과에 미치는 영향 : 부동산 중개업소 중심으로)

  • Lee, Sang-Gyu;Kim, Seok-Gon;Hwang, Hwa-Cheol
    • The Journal of Industrial Distribution & Business
    • /
    • v.1 no.1
    • /
    • pp.23-31
    • /
    • 2010
  • In this study, market orientation affects the real estate transaction and about the various parameters examined, the real estate transactions, market orientation and intensity of competition in the market upheaval and the impact was seen on the results can be summarized as follows. First, market orientation and about the relationship between real estate transactions were examined. Each variable of customer satisfaction information generation, information dissemination, information was used for the reaction. Among them, the dissemination of information, information about the reaction produces a lot better the customer satisfaction was the result. In other words, the dissemination of information and availability of information to real estate transactions, the more you can improve customer satisfaction. While the information does not appear to be generated as a result of the impact of market orientation when the first phase of the creation of market information and the customer's needs and preferences of current and future information and external factors affecting them to gather information about It is difficult to assess realistically can be seen. This is both our customers and dealers in real estate purchase or trade items for the exact targets, but the general approach the start of trading because by necessity. Therefore, a clear standard for real estate deals in and nine minutes to all sellers of real estate purchases through a process of communication to enable effective approach should be. Second, market orientation and about the relationship between real estate transactions were examined. The information for each variable in re-creating transactions, information dissemination, information was used for the reaction. Variable affects all the information creation, dissemination of information, information about the reaction the better the deal re-done show that two can be frequent. In other words, information generation, information dissemination and utilization of information to real estate transactions, the more customers the added responsibilities of the re-trade can be seen. Third, the relationship between market orientation and in the real estate market upheaval of environmental factors on the relationship between gender were examined. Each variable of customer satisfaction information generation, information dissemination, information was used for the reaction. Among them, the dissemination of information, information about the reaction produces a lot better the customer satisfaction was the result. In other words, the dissemination of information, depending on the market upheaval and the availability of information to raise the real estate can increase customer satisfaction. Fourth, market orientation and environmental factors in the relationship between real estate transactions and about the relationship between competition intensity was investigated. The information for each variable in re-creating transactions, information dissemination, information was used for the reaction. Variable affects all the information creation, dissemination of information, information about the reaction the better the deal re-done show that two can be frequent. In other words, information generation, information dissemination and utilization of information and the higher intensity of competition or unyounghameusseo ttaemaewoo active real estate transactions to provide our customers the added responsibilities of the re-trade can be seen. If more comprehensive, market orientation, according to real estate transactions and environmental factors affecting the performance was also different. Abundance of information about the current real estate it is true that the accuracy and reliability, and real estate, and are unsure about the expected benefits. So you want to trade to provide accurate information to customers and markets change rapidly and competition is severe, with more information if you have reliable information to the customer must supply can increase trading performance. Guarantee of future customer transactions and can provide valuable information and research needs to be differentiated based on the provision of real estate information should be done to achieve profitability will be a cow brokerage.

  • PDF

An analysis of export deterring and facilitating factors with multidimensional scaling in Korean small and medium sized export companies (다차원척도법을 이용한 중소수출기업의 수출애로요인과 촉진요인 분석)

  • Hwang, Sun-Dai;Lee, Ki-Woong
    • International Commerce and Information Review
    • /
    • v.15 no.3
    • /
    • pp.135-153
    • /
    • 2013
  • This study aims to investigate the overall relationship between the deterring and facilitating factors in export activities of the small and medium export companies. Nine export deterring factors are analyzed by multinational dimensional scaling(MDS) method to identify key dimensions underlying those factors. Perceptual mapping shows that some factors such as brand image, operating capital and e-trade infra are found similar in its degree of difficulties in export activities. Regression analysis shows that government export promotion measures might play an effective export facilitating factors to ease the export deterring factors like market information and manufacturing skill. Whereas difficulties arising from e-trade infra, operating capital, and brand image might be eliminated by internal competency of company, difficulties from distribution channel might be lessened by overseas orientation of chief executive of company.

  • PDF

A study on the Relationship between Market Orientation, Localization and Performance: The case of Korean firms operating in China (중국진출 한국기업의 시장지향성, 현지화, 성과의 관계에 관한 연구)

  • Kang, Dae-Kyong
    • International Commerce and Information Review
    • /
    • v.12 no.2
    • /
    • pp.161-182
    • /
    • 2010
  • This study tried to analyzed the relationship between market orientation, localization and performance in order to suggest to a methodology for performance 7hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that market orientation gave significant effect on firm's performance and localization. Localization also positively related to firm's performance. These result explains that firms which try to take superior of performance must build high level of market orientation should be realized and reacted the complicated market situation. such as consumer needs, competitor's action, change of technology and provider's action, etc. For this, management of uncertainty should be required through the high level of information-oriented.

  • PDF

Investigating the Impacts of IT Strategy on IT Investment and Management Performance in SCM Companies (SCM 기업들의 IT전략이 IT투자와 경영성광에 미치는 영향)

  • Kim, Jong-Weon;Kim, Eun-Jung
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.14 no.2
    • /
    • pp.59-71
    • /
    • 2009
  • A great number of companies continue to invest heavily in information technology such as SCM The reasons for this investment vary, but the principal belief is that they will use the technology to gain competitive advantage in today's highly dynamic and changing business market. In order to identify the SCM management performance, this study investigates the impacts of information technology strategy(operation-oriented and market-oriented) on the information technology investment direction(internal system orientation and external system orientation), process innovation level and management performance(non-financial performance and financial performance). This study collected data on-line and off-line from enterprises which implement the supply chain management. The 82 responses were used for the statistical analysis.