• Title/Summary/Keyword: 시장비교우위

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Analysis of Purchasing Behaviors for Korean Elderly Consumers (한국 노년 소비자의 구매행동에 관한 분석)

  • Seo, Bong-Chul;Kim, Sook-Eung
    • Journal of Distribution Research
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    • v.10 no.4
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    • pp.23-39
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    • 2005
  • Recently, aging population will be coming out of the first magnitude demanders in this age. The purpose of the study is to present the basic data useful to get the public attention concerning the development of the consumer market of the elderly people by looking into the various factors which may influence the consumer. The results of the study will be very useful in establishing the relevant marketing strategies and in. providing the business opportunities for the elderly consumers in Korea. A survey was performed on actual Korean consumers aged over 55 and the results was compared with data previously reported in Korea and U.S.A.

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National Plan and Vision on Comprehensive Rural Development in the 21th Century (21세기 농촌정비사업의 계획과 전망)

  • 김태철
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2000.10a
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    • pp.1-24
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    • 2000
  • 21세기는 생명, 환경, 정보를 주제로 새 시대를 맞이하고 있다. 20세기 절대빈곤에서 벗어나기 위한 성장제일주의의 경제개발정책은 짧은 시간에 성공적으로 달성되어 높은 문화수준과 산업사회를 이룰 수 있었다. 한편, 국민생활향상과 산업발전에 결정적 역할을 해왔던 수자원개발은 동강에서, 시화호에서, 지리산, 인천 앞바다에서 개발 부작용으로 생태와 환경이 심한 몸살을 앓기 시작하고 있다. WTO에 의한 시장개방으로 생산구조가 붕괴되고 농촌지역이 공동화될 것을 걱정하고 있다. 누군가는 농촌에서 농사를 짓고 살아야만 국가의 산업구조가 유지되고 아름다운 국토의 자연환경을 보전할 수 있다. 농촌은 식량생산을 위한 공간과 인간생활을 위한 공간 등 두 가지 기능을 가진 공간이다. 쾌적한 농촌을 이룩하려면 농업생산성을 향상시켜 농업소득을 높이고, 농공단지의 활성화와 농촌관광과 휴양시설에 의한 농외소득을 강화해야 한다. 또한, 농업은 식량의 안정적 공급은 물론 홍수 및 토양침식 억제, 수자원함양, 수질정화, 대기정화, 생물 다양성 등 환경보전적 기능이 WTO에 대응하여 쌀시장을 지킬 수 있는 논리로 새롭게 평가받고 있다. George Brokeway (경제인의 종말, 1991)의 “ 이윤극대화라는 경제원칙이 인간의 자연파괴와 기상이변 앞에 모순을 드러내고 있어 경제학의 인간화를 요구하고 있다.”는 지적에 비교우위론자들은 다시 한번 귀기울여주기 바란다.

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A Study of Line-to-ground Fault Solution in Ungrounded Network base on the Distribution Automatic System (배전자동화 기반의 비접지계 지락고장처리 방안 연구)

  • Seol Il ho;Ha Bok Nam;Jeong Mi Ae;Kang Moon Ho;Lee Sang Ho
    • Proceedings of the KIEE Conference
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    • summer
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    • pp.566-568
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    • 2004
  • 최근 한국전력은 중국, 인도 둥 동남아시아 지역을 주요대상으로 자체개발한 종합배전자동화시스템을 수출하고자 활발하게 접촉하고 있다. 이들 대부분 수출대상 주요국가의 배전계통이 비접지로 운영하고 있어 배전계통 운영자의 공통된 관심사가 지락고장이 발생한 경우에 고장처리 방법이다. 비접지 계통은 단락고장의 경우 고장전류가 커 쉽게 고장구간 탐색이 용이하지만, 지락고장의 경우 고장전류가 매우 적어 배전자동화시스템에서 지원하는 고장처리 기능을 수행하기에 곤란하다. 따라서 해외시장의 기술적 우위확보와 종합배전자동화 시스템의 다목적 기능을 수행하고자 연구를 시작하였다. 지락고장이 발생하였을 때의 각종 파라메타를 중심으로 검토하였으며, 영상전압과 영상전류의 위상을 비교하여 고장구간 탐색기법을 제시하였다. 현재 연구결과를 바탕으로 현장실증시험이 진행되고 있다.

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Differences of Quality Management and Economic Result Between Small-Medium Corporation and Large Corporation (중소.대기업간 품질경영과 경제적 성과의 차이에 관한 분석)

  • 김종걸;이경식;정연승
    • Proceedings of the Safety Management and Science Conference
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    • 1999.11a
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    • pp.525-536
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    • 1999
  • 경제위기 직후, 산업분야는 뼈를 깎는 기업의 구조조정과 다시 일어서려는 기업의 몸부림 속에서 조금씩 예전의 모습을 되찾아 가고 있다. 하지만 그 피해가 너무 커서 회복을 위해서는 많은 시간과 노력이 요구되고 있다. 이러한 노력은 기술 개발과 품질향상에 바탕을 둔 독특한 비교우위의 확보, 그리고 소비자 요구의 다양화에 따른 틈새화 되어가고 있는 세계시장의 공략을 위한 품질 차별화 기술을 필요로 하고 있으며, 이를 위해서는 품질경영시스템의 올바른 이해와 실천이 뒷받침되어야 한다. 따라서 기업들은 자신의 위치에 맞는 품질 시스템의 구축과 실천이 절실히 요구되고 있으며, 이런 취지에서 중소기업과 대기업간의 품질경영의 차이에 관련된 문제를 다룸으로써 도움이 되고자 한다. 본 논문에서는 품질경영시스템의 이해를 높이기 위해 중소ㆍ대기업간 품질 및 품질경영시스템상의 차이가 경제적 성과의 차이에 어떤 영향을 미치고 있는지 양자간 상관관계를 알아본다.

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Construction of the Positioning Strategy by Internet Portal Image Appraisal (인터넷 포털이미지 평가에 따른 포지셔닝전략 구축)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.282-293
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    • 2010
  • Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

A Comparative Study on the Price Competitiveness of Korean Beef(Hanwoo) in China : An Analysis Based on Market Research Focusing on Beijing and Shanghai (한-중FTA대비 국내 육우산업 가격경쟁력 비교 : 중국 베이징, 상하이 시장조사를 중심으로)

  • Kwon, Ki Jung;Seo, Hyo Dong;Jang, Sun Sik;Park, Ji Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.221-234
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    • 2014
  • Recently, the Chinese beef consumption market has faced a sudden surge. With China's beef imports reaching $1.33 billion in 2013, the global market closely monitors China's rising consumption of beef. Because there have been no exports of Korean beef (Hanwoo) to China previously, the negative effects of opening of beef market between South Korea and China are speculated as the South Korean government advances FTA negotiations further with China. In order to prepare for the opening of beef market between the two nations and to understand Hanwoo's export competitiveness, our research team conducted a market research on beef price and quality in Beijing and Shanghai. Based on our research, we deduced the price of Hanwoo and analyzed the price competitiveness of Hanwoo in the emerging Chinese beef market. Based on the market research, the price competitiveness of Hanwoo's topside/inside, rib and loin are well-positioned compared to Chinese and imported high-end beef group in Beijing and Shanghai market. Specifically, the price competitiveness of Hanwoo's topside/inside and loin are dominant in Beijing while that of rib and loin are dominant in Shanghai.

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Comparative Usefulness of Naver and Google Search Information in Predictive Models for Youth Unemployment Rate in Korea (한국 청년실업률 예측 모형에서 네이버와 구글 검색 정보의 유용성 분석)

  • Jung, Jae Un
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.169-179
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    • 2018
  • Recently, web search query information has been applied in advanced predictive model research. Google dominates the global web search market in the Korean market; however, Naver possesses a dominant market share. Based on this characteristic, this study intends to compare the utility of the Korean web search query information of Google and Naver using predictive models. Therefore, this study develops three time-series predictive models to estimate the youth unemployment rate in Korea using the ARIMA model. Model 1 only used the youth unemployment rate in Korea, whereas Models 2 and 3 added the Korean web search query information of Naver and Google, respectively, to Model 1. Compared to the predictability of the models during the training period, Models 2 and 3 showed better fit compared with Model 1. Models 2 and 3 correlated different query information. During predictive periods 1 (continuous with the training period) and 2 (discontinuous with the training period), Model 3 showed the best performance. During predictive period 2, only Model 3 exhibited a significant prediction result. This comparative study contributes to a general understanding of the usefulness of Korean web query information using the Naver and Google search engines.

An Analysis of the Export Performance of Korean Eyewear Products in China Market (국산 안경제품의 중국시장 수출성과 분석)

  • Shim, Jae-Hee
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.27-46
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    • 2013
  • The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

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A Study on Consumer's Word-of-Mouth Intention of Off-line Mobile Payment Service: Focused on the Comparison between Korean and Chinese Consumer (오프라인 모바일 결제 서비스에 대한 소비자의 구전의도에 관한 연구: 한·중 소 비자의 비교를 중심으로)

  • Jung, Mi-Ra;Lim, Sung-Jin;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.18 no.6
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    • pp.1109-1118
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    • 2017
  • With mobile payment always at the center of the fintech craze all over the world, many countries led by China, India, England and Brazil are dedicated to activating and supplying online and offline mobile payment services, securing competitive advantage in the global mobile payment market. However, Korea that had proudly considered itself as an IT power was crowded out of the top 10 ranking, falling behind even Australia, Mexico and Germany. Therefore, this study conducted an empirical research to measure the word-of-mouth intention of general consumers using offline mobile payment service in Korea. Furthermore, it comparatively analyzed the world's most powerful country, China, in mobile payment services, and analyzed the difference in consumer perception between Korea and China.

A Study on improving the competitiveness of agri-food export sector in Korea - with Porter's Diamond Model - (우리나라 농식품 수출부문의 경쟁력 향상방안 연구 - 포터의 다이아몬드 모델을 중심으로 -)

  • Cho, Sung-Je;Park, Hyun-Hee
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.249-274
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    • 2011
  • This paper examines agri-food export competitiveness among 4 countries(Korea, USA, Japan, China) based on Porter's Diamond model approach. Korea agri-food competitiveness index is much less than those of other countries. Korea is the lowest ranked among the 4 countries in terms of three determinants(except 1 factor, related and supporting industries) of Porter's Diamond Model: Factor condition, demand condition, firm strategy, structure and rivalry. Korea is assumed to have weak point in the factor condition, demand condition because of low capital and land as well as insufficient investment on the agri-food sector. on the other hand, it seems to have strong factor in consumer condition(demand condition). This paper suggest the following strategies to reinforced the agri-food export sector in Korea. 1) an incentive system for seed development and capital investment, 2) a cluster strategy between agriculture and related industry.

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