• Journal of Korea Technology Innovation Society
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• v.12 no.1
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• pp.212-236
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• 2009

This study is an attempt to deduct environmental uncertainties facing next-generation convergence services, in four areas including customer, technology, service provider and regulation. We assess the level of residual uncertainty with regard to key environmental uncertainty factors, and conduct a scenario planning analysis. Based on the results of this analysis, we provide suggestions on market entry strategy for providers of this next-generation convergence service. The strategic assessment of six scenarios developed in this study, each with two levels of residual uncertainty (alternate futures and a range of futures) resulted in two key success factors (KSF), namely, customer demand trends and easing of advertising restrictions. Four types of strategic scenarios were then discerned, for each of which we present response capabilities that may be required of service providers, along with strategic suggestions. The results of this study are rich in implications for both policy-makers and regulators seeking ways to create and stimulate a convergence service market and prospective providers of next-generation convergence services, as they provide concrete tips related to market entry strategy, including efficient resource allocation, types of market entry and time-frames for entry.

• Information Systems Review
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• v.10 no.2
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• pp.21-48
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• 2008

The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

• Korean Management Science Review
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• v.33 no.1
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• pp.59-75
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• 2016

The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.9
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• pp.827-840
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• 2016

In recent years, our society, because of the arrival of a new paradigm according to the rapid changes in ICT has entered into future smart society and the ubiquitous era. So it can be a notable turning point in the city disaster prevention system with big data, aspects of the era change. Therefore, this study was to derive a desirable vision for the big data city disaster prevention informatization in terms of ICT city disaster prevention system development as preparedness for the city disaster by applying 'scenario planning' as a foresight method. Soon this study derived a successful city disaster prevention informatization strategy as preparedness for the city disaster, for example, in terms of water pollution and disaster prevention of Busan Ecodeltacity. It proposed the big data city disaster prevention informatization system with the use of the administrative aspects of information with spatial informatization as big data information. Also this study explored the future leadership strategy of the big data city disaster prevention informatization in smart society and smart eco-city. Eventually in 2030 to around, in order to still remain our city disaster prevention informatization as a leading ICT nation, this study suggested the following strategy. It is important to ready the advanced ubiquitous administrative spatial informatization and ICT disaster prevention system with big data in terms of water pollution and disaster prevention of Busan Ecodeltacity.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.2
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• pp.243-254
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• 2017

Recently, discussions about the guarantee of smart ecological environment have been started in S. Korea. These discussions are becoming more and more popular in the aspect of ubiquitous administrative spatial informatization in utilization using big data as a new paradigm due to the rapid change of information and communication technology, such as the start of smart society and the ubiquitous era. In addition, there is a growing interest in discussing environmental and disaster preservation in terms of ubiquitous smart city construction in smart society. In thisstudy, by applying 'scenario planning' as a foresight method, we have developed a desirable future vision for ubiquitous administrative spatial informatization in terms of preservation of disaster of Kori nuclear power plant like earthquake. In order to establish a high level of city disaster prevention level in S. Korea in 2030 when the big data and big data System will be further intensified in the future, it is necessary to develop advanced ICT city disaster prevention system with big data administrative spatial informatization in terms ofsmart ecological city construction.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.6
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• pp.567-580
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• 2016

In recent years, our society, because of the arrival of a new paradigm according to the rapid changes in ICT has entered into future smart society and the ubiquitous era. So it can be a notable turning point in the marine disaster prevention system with big data, aspects of the era change. Therefore, this study was to derive a desirable vision for the big data marine disaster prevention informatization in terms of ICT maritime disaster prevention system development as preparedness for the maritime disaster by applying 'scenario planning' as a foresight method. Soon this study derived a successful marine disaster prevention informatization strategy as preparedness for the maritime disaster like Ferry Sewol Disaster. It proposed the big data marine disaster prevention informatization system with the use of the administrative aspects of information with spatial informatization as big data information. Also this study explored the future leadership strategy of the big data marine disaster prevention informatization in smart society. Eventually in 2030 to around, In order to still remain our marine disaster prevention informatization as a leading ICT nation, this study suggested the following strategy. It is important to ready the advanced Big Data administrative spatial informatization system In terms of prevention of incidents like Ferry Sewol Disaster.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5015-5024
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• 2012

This research focused on the strategy formulation for the Innopolis as a Global Innovation Cluster. The study was performed based on both theoretical study and qualitative study approaches. Particularly, scenario planning as a foresight method was used for the strategy formulation. The major determinants for the success of the Innopolis can be summarized as follows; the enhancement of the host institution for the development of the innovation cluster, the relational capability of the Innopolis among daedeok, gwangju, daegu and the alignment and cooperation of the International Science & Business Belt. In terms of the needs of times, this study regarding the strategy for the formation of the Innopolis as the global innovation cluster is anticipated to be a good reference for policy makers and researchers in coming years.

• Journal of Society of Preventive Korean Medicine
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• v.16 no.2
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• pp.53-65
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• 2012

Objectives : This study aimed to analyze the fundamentals of a Korea-China FTA and suggest strategies for Korean medicine market that correspond with each scenario selected from foreseen circumstances after the conclusion of the FTA through the scenario planning, which is one of management techniques. Methods : Four scenarios have been established by means of key questions : the scope of FTA, health care policies, and the combination of western medicine(WM) and Korean medicine(KM). Each scenario is defined as the Maximized Competitive Market, Neutral Market, General Completive Market, and Conservative Market. This study suggests brand marketing, extending of health insurance coverage, launching local network, and strategy for Korean medicine based health promotion programs. Results and Conclusions : Although Korean medicine could be prompted by the trade policies between countries, related studies are very limited. Therefore, more research is needed to suggest the detailed strategies for change of Korean medicine market through various strategic analysis tools.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.1-12
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• 2014

The 2020 Digital polarization in accordance with rapid information and communication technology (ICT) development arises as an important issue in the society of the time in S. Korea. And at that time of 2020 S. Korea society due to the multicultural families of nearly one million people are expected to start full-scale multicultural society. So this study has been developed ways to bridge the gap as the digital divide with a discussion of multicultural society policy relevant to advent of the era of the informatization. Also under changing environment of this new paradigm, this study proposed that the future strategic direction like expanded and enhanced information services relevant to multicultural families in S. Korea. So this study focused on the strategy consulting of multicultural society policy with e-Government of S. Korea by the application of 'scenario planning' as a foresight method. As a result, A desirable future vision of multicultural society policy with e-government in S. Korea is to build 'open platform' based on ICT-integrated data services.

• Information Systems Review
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• v.13 no.3
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• pp.123-139
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• 2011

This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.