• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.43-51
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• 2020

This study examined how the eight-week spinal stabilization exercise program affects the cervical disability index, postural balance ability, and body shape change. The exercise program performed 60 minutes of spinal stabilization exercise three times a week for eight weeks. Sixteen patients with chronic neck pain, who complained of neck pain for six months, were classified into exercise group (n=8 patients) and control group (n=8 patients). The results before and after the eight-week exercise program were observed. Significant differences were observed in the time, group, and interaction of the neck disability index (p<.05). The balance ability showed significant interaction effects between the groups and periods (p<.05). Significant differences were noted in the timing and interaction in the pelvic inclination angle in posture change (p<.05), and there were significant differences in the group, timing, group, and interaction in the cervical and shoulder position angles (p<.05). The above results showed that the spinal stabilization exercise significantly improved the cervical disability index, balance ability change, and body shape change in patients with chronic neck pain. Future studies will analyze the specific changes in spinal structure through radiographic imaging to increase the validity of spinal stabilization exercise.

• Journal of Korean Orthopaedic Sports Medicine
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• v.6 no.2
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• pp.77-82
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• 2007

The thrower's shoulders require a delicate balance between mobility and functional stability. First step to successful nonoperative management is an accurate diagnostic approach. Rehabilitation program follows a well-organized, multiphase approach with focus on controlling painful inflammation, restoring muscle balance, obtaining joint flexibility, improving proprioception and neuromuscular control, and effectively returning to competitive pitching. In this article, the typical musculoskeletal profile of the overhead thrower and various rehabilitation programs for specific injuries are discussed.

• Journal of Korean Orthopaedic Sports Medicine
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• v.6 no.2
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• pp.83-87
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• 2007

투구운동은 견관절에 반복적인 압박력 및 신장력을 가하게 되며 이는 견관절의 정적 안정력의 약화를 유발하게 된다. 초기의 경도의 불안정성은 근육 등 동적 안정력의 작용으로 안정적인 운동상태를 유지할 수 있으나 반복적인 운동이 지속될 경우 근육이 피로해 져서 동적 안정력의 보상작용을 통한 안정성을 얻을 수 없게 된다. 이는 일차적으로 견관절의 불안정성을 유발할 뿐만 아니라, 이차적으로 견봉하 충돌증후 및 내적 충돌증후 등의 증상을 나타내기도 한다. 과 투구로 인한 대부분의 운동손상은 보존적 치료로 좋은 결과를 볼 수 있으며, 이는 일차적으로 투구를 중지하여 관절을 안정시키며 진통 소염제나 물리치료 등을 통한 항 염증치료, 그리고 회전근개 및 견갑골 주위근육의 강화운동 등의 단계로 진행된다. 적절한 보존적 치료에도 불구하고 증상이 지속될 경우 정확한 진단에 근거한 수술적 치료 및 조절된 재활운동 프로그램을 통해 조기 운동 복귀를 기대할 수 있다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.11a
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• pp.269-274
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• 2002

최근에 TV의 축구, 야구와 같은 스포츠 중계 방송에서 팀의 로고나 점수, 거리와 같은 그래픽 정보를 운동장에 합성시켜 보여주는 새로운 기술이 사용되고 있다. 이는 증강현실(AR: Augmented Reality)의 한 분야인 실시간 이미징 합성 기법을 사용한 것으로서 일반적으로 가상이미징 시스템이라 불리운다. 본 논문에서는 방송용 카메라의 렌즈와 팬(pan), 틸트(tilt) 축에 센서를 부착하여 이를 해석함으로써, 실시간으로 3차원 그래픽 좌표계의 가상 카메라를 제어하는 센서기반 가상이미징 시스템의 구현 결과와 관련기술을 소개한다. KBS 기술연구소에서는 실시간 가상이미징 시스템을 개발하여 'VIVA(Virtual Imaging & Virtual Advertising)'라 이름지었다. 이 시스템은 렌즈 데이터에 근거하여 카메라 캘리브레이션을 수행하며, 주밍(zooming)시 발생하는 카메라의 시점(view point) 변화를 반영하여 원거리 촬영이 이루어지는 스포츠 중계뿐만 아니라 보다 정확성이 요구되는 스튜디오 내의 근거리 프로그램 제작에도 사용이 가능하다. 합성되는 그래픽은 실세계와 같은 완전한 3차원 좌표 공간에 놓이게 되며, 월드 좌표계와 카메라 좌표계를 이용하여 사전 제작된 오브젝트들을 원하는 곳에 위치시킬 수 있다. 실사와 그래픽의 효과적인 합성을 위하여 오버레이(overlay) 모드는 물론 알파키(alphakey)와 크로마키(chromakey)를 조합한 모드를 사용하였다. VIVA는 2002년 부산 아시안 게임에서 수영과 양궁 중계에 활용하였다.

• 대한정형외과스포츠의학회:학술대회논문집
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• 2007.04a
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• pp.52-57
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• 2007

투구운동은 견관절에 반복적인 압박력 및 신장력을 가하게 되며， 이는 견관절의 정적 안정력의 약화를 유발하게 된다. 초기의 경도의 불안정성은 근육 동 동적 안정력의 작용으로 안정적인 운동상태를 유지할 수 있으나， 반복적인 운동이 지속될 경우 근육이 피로해 져서 동적 안정력의 보상작용을 통한 안정성을 얻을 수 없게 된다. 이는 일차적으로 견관절의 불안정성을 유발할 뿐만 아니라， 이차적으로 견봉하충돌증후 및 내적충돌증후 등의 증상을 나타내기도 한다. 과 투구로 인한 대부분의 운동손상은 보존적 치료로 좋은 결과를 볼 수 있으며， 이는 일차적으로 투구를 중지하여 관절을 안정시키며 진통 소염제나 물리치료 등을 통한 항 염증치료， 그리고 회전건개 및 견갑골주위근육의 강화운동 둥의 단계로 진행된다. 적절한 보존적 치료에도 불구하고 증상이 지속될 경우 정확한 진단에 근거한 수술적 치료 및 조절된 재활운동 프로그램을 통해 조기 운동 복귀를 기대할 수 있다.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.6
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• pp.933-940
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• 2013

Our country is defenseless against the aging population in society that is suddenly and rapidly increasing. This is expressed as the aging shock and aged society earthquake, warning us of the crisis in the future society. Senior citizens of Korea are a group that does not receive proper education due to various social factors, and it is a group that requires lifelong education more than any other group, and therefore, senior citizens have become a priority target for lifelong education. Thus, the need for lifelong education for seniors can be said to be in establishing a new senior citizen image so that they may live a fuller retirement by improving their abilities to appropriately adapt to the rapidly changing modern society due to the digital times. Furthermore, with the enhanced cultural level and personal desire for a fuller life in the modern society, the necessity for leisure activities has been emphasized. Instead of simply relieving stress through leisure activities, it aims at being provided with educational opportunities through leisure activities. Therefore, senior leisure activity education should be an important method for establishing the senior citizen identity of a self-oriented senior, productive senior, volunteering senior, informed senior, and a well-rounded senior, which are all the image of senior citizens in the 21st century. In addition, a specialized leisure activity program that systematically provides education for leisure activities should be performed from the perspective of lifelong education. Hence, the significance of senior citizen leisure activities as lifelong education is in improving health, enhancing sociability and realizing one's self, while improving the quality of life for senior citizens. It will be greatly meaningful for establishing the new senior citizen image in which they independently live their own lives, while not being dependent on others, as required in the 21st century.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.333-346
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• 2022

This study proposes a strategy to attract visitors by analyzing the justification for hosting the 2027 Summer World University Games in Chungcheong, Korea, as well as by assessing the internal and external factors to promote regional development. Using Environmental Analysis as the diagnostic approach, we focus on strength/opportunity (SO), strength/threat (ST), weakness/opportunity (WO), and weakness/threat (WT) analyses. SO analysis show that a matching strategy of mid- to long-term cooperation among the four cities and provinces in Chungcheong and development of local sports by promoting its linkages to science, and industry offer best strategic use-value. ST analysis shows that optimal infrastructure development and establishment of competition management strategies in preparation for non-face-to-face engagement make balanced regional development possible. WO analysis shows the need for rearrangement and renovation of outdated sports facilities, development of programs linked to convergence sports tourism products, efficient and strategic attraction activities, and promoting sustainable development of bed town cities. WT analysis suggests that the imbalance in regional development due to expansion of sports facilities, insufficient cultural contents in tourism, and tourism demand fluctuation are potential problems. Follow-up studies can focus on deeper analysis of the possibility and attractiveness of hosting the Summer World University Games in Chungcheong, Korea using qualitative methods such as focus group interviews and in-depth interviews with stakeholders and local residents.

• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.694-704
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• 2024

This study selected domestic winter and summer sports instructors as the population and used convenience sampling among non-probability sampling methods to investigate the relationship between Work-Life Balance and turnover intention among seasonal sports instructors' job insecurity. A total of 200 questionnaires were distributed using . Of these, excluding 46 questionnaires that were judged to have been answered insincerely, a total of 154 questionnaires were used as a valid sample. Data processing methods included frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, simple regression analysis, and multiple regression analysis using the SPSS 27.0 program. The results of this study are as follows. First, as a result of analyzing the relationship between job insecurity and work-life balance, it was found that job insecurity did not affect work-leisure balance, but did affect work-family balance, work-growth balance, and an overall evaluation. Second, as a result of analyzing the relationship between job insecurity and turnover intention, it was found that job insecurity had an effect on turnover intention. Third, as a result of analyzing the relationship between work-life balance and turnover intention, it was found that only work-growth balance affected turnover intention.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.885-897
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• 2019

The purpose of this study was to examine the effect of perceived health status on life style and resocialization of elderly people participation in sports for all program. Total of 294, elderly people participated in this study. Data ware analyzed by descriptive statistical analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression with SPSS 18.0 ver. program. The results were as following. First, perceived health status influenced significantly on their life style. Second, perceived health status influenced significantly on their resocialization. Third, life style influenced significantly on resocialization.