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http://dx.doi.org/10.15207/JKCS.2022.13.05.333

Environmental analysis and strategy to jointly host the 2027 Chungcheong Summer World University Games  

Lee, Jong-Hyun (Department of Sport Science, Dankook University)
Kim, Hwa-Ryong (Department of Sport Industry, Korea National University of Transportation)
Jeon, Sang-Wan (Department of Exercise Rehabilitation, Gachon University)
Publication Information
Journal of the Korea Convergence Society / v.13, no.5, 2022 , pp. 333-346 More about this Journal
Abstract
This study proposes a strategy to attract visitors by analyzing the justification for hosting the 2027 Summer World University Games in Chungcheong, Korea, as well as by assessing the internal and external factors to promote regional development. Using Environmental Analysis as the diagnostic approach, we focus on strength/opportunity (SO), strength/threat (ST), weakness/opportunity (WO), and weakness/threat (WT) analyses. SO analysis show that a matching strategy of mid- to long-term cooperation among the four cities and provinces in Chungcheong and development of local sports by promoting its linkages to science, and industry offer best strategic use-value. ST analysis shows that optimal infrastructure development and establishment of competition management strategies in preparation for non-face-to-face engagement make balanced regional development possible. WO analysis shows the need for rearrangement and renovation of outdated sports facilities, development of programs linked to convergence sports tourism products, efficient and strategic attraction activities, and promoting sustainable development of bed town cities. WT analysis suggests that the imbalance in regional development due to expansion of sports facilities, insufficient cultural contents in tourism, and tourism demand fluctuation are potential problems. Follow-up studies can focus on deeper analysis of the possibility and attractiveness of hosting the Summer World University Games in Chungcheong, Korea using qualitative methods such as focus group interviews and in-depth interviews with stakeholders and local residents.
Keywords
Environment Analysis; Chungcheong; World University Games; Strategy; Jointly Host;
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Times Cited By KSCI : 1  (Citation Analysis)
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