• Journal of agricultural medicine and community health
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• v.46 no.2
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• pp.53-66
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• 2021

목적: 농촌 지역사회 기반의 허리 근력 강화 운동 프로그램이 운동과 허리 건강에 대한 개인의 태도 및 믿음에 미치는 효과를 평가하고자 하였다. 방법: 강원도 지역 네 개의 농촌 마을에서 가벼운 허리 통증이 있는 79명의 여성 자원자(42-76세)들을 운동군(n=40)과 대조군(n=39)으로 마을단위로 배정하였다. 운동군에서는 지역사회 기반의 허리강화 운동 프로그램(주당 3회, 8주간)이 시행되었고 대조군에는 일반적인 건강 관리에 대한 강의가 제공되었다. 등척성 허리 신전 근력과 허리 통증 관련 장애, 운동에 대한 태도, 허리 질환에 대한 위협인지, 운동의 자기 효능감을 중재전과 중재후 1, 2개월째 측정하였다. 결과: 운동군에서 2개월후 허리 신전근력은 뚜렷이 증가하였으며 허리 통증 관련 장애도 유의미하게 감소하였다. 운동에 대한 태도와 허리 질환에 대한 위협 인지는 운동군에서 증가하였으나 대조군에서는 변화가 없었다. 운동의 자기효능감은 양군에서 같이 증가하였으나 운동군에서 그 정도가 더 뚜렷했다. 결론: 농촌 지역 여성들을 대상으로 한 허리 근력 강화 운동 프로그램은 허리 통증으로 인한 장애를 감소시켰고 운동의 효과에 대한 태도와 믿음을 변화시켰다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.94-102
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• 2016

The purpose of this study was to investigate the effect of corporate association of sports equipment companies on brand trust, and brand loyalty. The subjects were college student and 400 data were collected and 385 of them were chosen as for final data analysis. Data analysis were conducted using frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling with SPSS 22.0 and AMOS 22.0. Based on the above study method and procedures, the results of the study are summarized as follows: First, corporate ability association and corporate social responsibility association had a positive effect on brand trust. Second, brand trust had a positive effect on brand loyalty.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.400-412
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• 2012

This study explores the characteristics and effects of a pop-up store based on how the store attributions of a pop-up store influence brand attitude and brand patronage intention. The questionnaire consisted of 3 instruments: store attributes, brand attitude, and brand revisiting intention. Data were analyzed by factor analysis, frequency analysis, reliability analysis, and multiple regressions, using SPSS 18.0. We surveyed 123 males and females, who had an experience of a pop-up store, and interviewed five experts who work in the fashion related area. The results of this study were as follows. First, it was shown that VMD has positive impacts on brand patronage intention, but with no significant relationship to brand attitude. Second, a brand culture's experience of a pop-up store has a strong influence on brand attitude and brand patronage intention. Third, products in the store are the most important factors that influence brand attitude. The findings indicate that the promotion of diverse attributes of apop-up store is critical to make customers perceive brand attitude and brand patronage intention that are expected to be used to establish advanced marketing strategies.

• Journal of Family Resource Management and Policy Review
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• v.12 no.4
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• pp.35-46
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• 2008

본 연구의 목적은 젊은 성인들의 레저인식과 우울한 기분 완화 레저행동 간의 관계를 조사한 연구로서, 호주의 대학생 433명을 대상으로 설문조사를 실시하였다. '활동적 사회적', '일관련', '스포츠 신체적', '창조적', '파괴적', '휴식적', '수동적 기술의존적' 모두 8개의 우울한 기분 완화 레저 행동 형태가 분석되었고, 이 중 '활동적 사회적', '스포츠 신체적', '야외활동과 여행' 요인이 '레저인식'에 정(+)의 관계의 유의한 영향을 미치는 것으로 나타났다. 또한 우울한 기분 완화 레저행동 요인들은 레저인식의 4개 하위차원과도 유의한 관계를 갖고 있었으며, '현명한 레저참여' 요인이 우울한 기분 완화 레저행동과 가장 높은 관계를 갖고 있었으며, 다음은 '레저기술'로 나타났다, '레저지식'과 '레저태도'는 비교적 전자보다 낮은 관계성을 갖고 있는 것으로 분석되었다.

• Journal of Korean Orthopaedic Sports Medicine
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• v.2 no.1
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• pp.37-43
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• 2003

Purpose: This study is to analyse the injury patterns of knee ligament and the factors influencing ligament injuries of knee, and to evaluate the changes of knee function and activity after ski injury. Materials and Methods: Thirty cases of ligament injuries of knee were studied with a questionaire, stress radiographs, magnetic resolution imaging, and physical examination. Mean age was 28.6 years old and mean follow up was 29.6 months. Clinical evaluation of Lysholm knee scoring scale was used for knee function and Tegner activity score was used for activity change after ski injury. Results: The anterior cruciate ligament (ACL) injury accompanied with medial collateral ligament(MCL) injury was most in 11 cases and isolated MCL injury was the next in 9 cases. The common types of injury mechanism were Phantom foot phenomenon (13 cases, 43$\%$) and valgus external rotation injury (12 cases, 40$\%$), which constitute 83$\%$ of all case. At the last follow up, the mean Lysholm score was 93.4 and mean Tegner activity score was 4.2. The reduced Tegner activity score after injury was 1.9. Among several injury groups, the evaluation of knee function and activity was best in the isolated MCL injury group and worst in the ACL injury accompanied with MCL injury group. The factors to influence ski injury were participation to ski class, release of binding, and skiing long time more than 2 hours. Conclusions: Lysholm score at last follow up revealed good grading, but sports activity after ski injury was reduced when compared with pre-injury state. It seems to need a active, systemic sports rehabilitation program after sports injury.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.599-604
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• 2018

This study aimed to examine the various factors structure of Performance Enhancement Attitude Scale (PEAS) by using confirmatory factor analysis and to provide a suitable questionnaire for elite athletes to measure attitudes toward doping. Three hundred and fifty-five handball players participated in this study and they filled out a self-administrated 17-items PEAS. And 17-items, 11-items, 9-items, 8-items and 6-items PEAS were examined by using confirmatory factor analysis, respectively. 6-items PEAS was suitable to measure attitudes toward doping for adult athletes, and PEAS for adolscent should be developed by being consisted of suitable questions for adolscent athletes.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.391-398
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• 2019

This study aimed to investigate the factors that influence the attitude toward doping and to provide useful information for developing a doping prevention program suitable for Korean athletic players. One hundred and seventy-two players who enrolled in Korea Association of Athletics Federations were participated in this study and they filled in the questionnaire about demographic factors, information on doping, perfectionism, and perceived motivational climate. Collected data were analyzed by using stepwise multiple linear regression for exploring the main factor that affect the attitude toward doping depending on field and track events. All adult players have more permissive attitude toward doping than adolescents. In track event, while players who are sensitive to coach's criticism have more permissive attitude toward doping, players who focused on personal standards have more repressive attitude toward it. These results would be useful to develop anti-doping strategy for Korean field and track players.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.743-750
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• 2023

The purpose of this study is to verify the influence of the consumption value on attitude and purchase behavior in order to provide basic data for golf wear brand strategies. Therefore, among the Korean people, those who had purchased golf wear were selected as samples, and 496 copies of data were introduced into the final analysis. For data processing, frequency analysis, exploratory factor analysis, and internal consistency were conducted. In addition, correlation analysis and simple and multiple regression analysis were conducted to verify research problems, and all data processing used the SPSS (ver. 21.0) program. As a result of verifying research problems, first, it was found that the consumption value of golf wear brands had a significant effect on attitudes in the order of pleasure, aesthetics, and symbolism. Second, it was found that the attitude of golf wear brands had a significant effect on purchase behavior. Third, it was found that the consumption value of golf wear brands had a significant effect on purchase behavior in the order of pleasure, aesthetics, and symbolism.

• CRM연구
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• v.3 no.1
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• pp.1-17
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• 2010

When the marketer wants to execute the sport sponsorship, he(she) has to consider the numerous intervening variables for the effective results. This study illuminates the relationship between these kind of intervening variables of brand origin, familarity, and consume's ethnocentric delinquencies to the sponsorship attitude. The result shows according to the country origin of brand, the consumer's perception of the attitude to the sponsor brand is changed. That is the more positive of the consumer perceive to the brand origin, the more positive to the sponsoring brand attitude. That means the consumer can judge the pro or con of that kind of sponsorship through the mental accounting. But the consumer believes the global sponsorship helps the sport team. The second result shows that the familiarity toward COO(country of brand origin) affects to the sport sponsorship positively. The subjects respond that when the sponsor COO is not so familiar to them, they can discount the sponsor effect of sponsorship. The third result is that there is litter influence of ethnocentrism of sport sponsorship.