• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.635-654
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• 2012

This paper studied sports-inspired fashion(SIF) that is often characterized as 'designer clothes inspired by active sportswear.' First, we reviewed the social, economical, artistic, and technological background behind its development. Second, we studied the development history of SIF by classifying it into four periods. Third, we analyzed how SIF emerged and developed with its own characteristics from a historical perspective. For a theoretical background, we did a critical review of previous literature in the field of clothing history, history of culture, and art history. We collected the data from magazines, such as Fashion Show and Gap Press and from the internet sources as well, such as firstviewkorea.com. We also did the content analysis of the data by consulting a chosen group of fashion designers. This study revealed that active sportswear started to develop from everyday clothes for functional convenience in the beginning and then SIF emerged later as a major fashion trend with the popularity of sportive look. This trend became stronger with the global spread of American popular culture. SIF eventually became high fashion with collaboration between sportswear industry and designers. This study confirmed that SIF reflects the characteristics of many sports games in silhouettes, colors, and details. It is predicted that sports will continue to be an important source of inspiration for fashion designers.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2012.03a
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• pp.98-98
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• 2012

최근 국내외에서 첨단 기능성 섬유에 대한 소비자들의 관심이 높아지면서 다양한 분야에서 기능성 소재들이 개발되고 있다. 특히 기능성 스포츠웨어 시장에서는 계절의 경계를 넘어 야외 활동 중에 사용할 수 있는 제품에 대한 요구가 증가되고 있는데, 날씨가 매우 덥고 햇살이 뜨거운 것에서부터, 얼음처럼 차갑고 추운 것까지 가지각색 인 경우가 있을 수 있다. 이러한 변화무쌍한 날씨에 쾌적한 활동을 하기 위해서는 외부 온도변화에 대응하여 몸을 보호하고 자연환경에 맞설 수 있는 의복의 필요성이 부각되고 있다. 본 연구에서 개발하고자 하는 지능형 체온조절 섬유는 정적상태에서는 보온성과 적외선을 방출을 통한 자가 발열기능을 부여하고, 동적상태에서는 태양열 증폭기능과 운동량에 따른 흡습발열의 기능을 통하여 자연환경과 의복환경의 변화에 대응할 수 있는 스포츠웨어 제품이다. 따라서 보온성이 우수한 PP, acrylate 원사 등을 이용하여 복합 방적사 설계 및 생산을 최적화였다. 또한 흡습발열 성능이 향상된 섬유구조체를 설계하여 개발 원사 구성에 따라 보온 발열 기능성 부여 방법을 달리하여 최적의 성능을 이끌어내는 제품을 개발하고자 하였다.

• Journal of Fashion Business
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• v.17 no.5
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• pp.31-44
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• 2013

This study is aimed to examine the wearing, the clothing satisfaction and the actual purchase conditions of dance sportswear for females in their 20s~50s in order to provide a basic resource for the development of motion functionality and emotionally suitable dance sportswear. As a result, females in their 50s are considered with higher percentages of participation and more than half of them participated in the Latin American sports dance. As for the frequency of activities per week, 1~2 times per week is the largest portion with the main purpose of health and diet for all age levels. Participants with more than 3 years of experience have more proper clothing as compared with those less than 1 year of experience. The most inconvenient point is the rolling up of the upper clothes in the case for two pieces of clothing. The purchase frequency of dance sportswear is once or twice per year which shows no differences for all age levels and the repurchase period is considered to be long. As for price, items less than 50,000 won hold the highest portion which meant that they preferred low priced clothing. When they purchase dance sportswear, more than 80% of the participants consider design and materials as the most important factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1506-1518
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• 2009

This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.17-30
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• 2017

Lots of interdisciplinary studies for fusion of high technologes and the other areas of research had been tried in these days. In sports training area, high technologies like a vital sign sensor or an accelerometer were adopted as training tools to improve the performance of the sports players. The purpose of this study is finding the proper locations on the human body for attaching the motion sensors in order to develop a smart sportswear which could be helpful in training players. The rowing was selected as a subject sport as lots of movements of the joint on human body could be seen in rowing motions. The players of rowing could be devided into two weight divisions, the lightweight and the heavyweight. In this study, the change rates of distance between markers on human skin as the players moved were took on the back, the elbow, the hip and the knee area on human body by 3D motion capturing system. The distances between markers and the differences between the lightweight and heavyweight were analyzed. Finally, this study provided the guide lines for designing a motion sensing smart sportswear.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.105-106
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• 2021

본 연구에서는 전남 서남 지역에서 해양 레저스포츠를 즐기는 피험자를 대상으로 해양 레저스포츠 의류의 구매실태, 착용실태, 구매 만족도, 선택기준, 개선사항 등을 조사하여 연령, 체형 등과의 상관관계와 변인 간의 상관관계를 분석해보고자 하였다. 해양 레저스포츠 참여동기와 선택기준 간의 상관관계에서 체력증진을 위해 참여하는 경우 착용감을 기준으로 선택하고 여가나 취미생활을 위해서 참여할 경우에는 디자인, 색상을 기준으로 선택하였다. 선택기준과 구매 만족도와의 관계에서는 활동성이나 다른 용도 활용성을 기준으로 선택한 경우에 가격면에서 만족하지 못하였다. 체형에 따른 선택기준은 큰 삼각형과 사각체형은 가격, 유행을 기준으로, 역삼각형, 큰 삼각형, 사각 체형은 신축성을 기준으로 의류를 선택하였다. 추후 연구에서는 해양 레저스포츠 종목별 선호도에 대한 연구도 이루어져야 할 것으로 생각된다.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.8-13
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• 2007

The purpose of the study was to analyze how to express the eroticism on the female's contemporary sportswear. Six hundred fifty few pictures in the fashion magazines such as Vogue, and Elle etc., and at the collections through the internet from 2000 to 2005, were used for the analysis. Other related books and articles were also used for the study. The eroticism on the female's contemporary sportswear was mainly expressed through two ways such as direct exposure and indirect exposure. The details of the eroticism expressed through these two ways were as follows; 1. The extent of direct exposure in bust area and leg were excessive compared to other body area specially in tennis wear, swimsuit, boxing wear and dance wear etc. 2. See-through and close adhesion were used in order to express eroticism indirectly.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.177-191
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• 2006

The purpose of this study was to analyze the signification system between logo and brand concept systematically in sportswear brands. For this purpose, 37 apparel brands focused on sportswear brand were selected and the results of the study were following : First, the sportswear brands that symbolize a specific sports used a related supplies such as a golf ball or tennis ball, etc to express sports or concept that pursuit each brand. Second, the sportswear brands used the brand logo that represent or symbolize a specific animal, plant and natural world to express a strong spirit of sports and active energy. Third, the sportswear brands used the word mark or symbol that design a brand name in dynamic or speedy typeface to represent a speed and progressive spirit of sports. Fourth, the sportswear brands used the symbols that represent a concrete object, person such as a mast, shield, etc to emphasize the brand concept. Fifth, the sportswear brands used the symbols of a graphic or geometric style to represent the special quality of brand in type.

• Journal of the Korean Society of Costume
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• v.60 no.5
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• pp.128-138
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• 2010

This study�s purpose is to contrive the national brand image, developing sportswear design and related-culture by using tiger which represents Korea used to design sportswear�s logo and design. For the method of study, illustrator CS3 was used to design three vests and three sports shirts for both men and women by characterizing tiger image from Korean folk painting tiger. Tiger appears commonly in paintings, folk tales and literature of Korea since ancient times. It was even used as a mascot of Seoul Olympic on 1988. Many global sports companies choose an animal that represents their brand to advertise such as Lacoste, le coq sportif and musingwear, wolsey. This study could provide example design adapting korean traditional patterns, also expects for culture advertising Korean traditional culture and developing designs of Korean fashion companies.