• Journal of Digital Convergence
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• v.12 no.10
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• pp.605-613
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• 2014

The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.137-151
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• 2009

This paper aims to consider the sexuality elements that the audience perceive from athletes on television images and how those elements influence on audience satisfaction. A total of groups were composed of 3 factors, and a group of men, 8 factors. As a result of the analysis, the correlation ratio to sexuality elements was relatively higher. But the correlation to the sexuality elements, the ratio of preference on sports and the audience quantity on sports program was hardly formed. Also, the result of analysis about the influence of these elements on the audience satisfaction of sports program showed that the higher ratio was in order of the audience quantity of sports program, the preference of sports, the sexuality elements, and so on. As a whole, it was shown that, for a group of college students, the athletes' sexual image on TV had only a slight influence on the audience satisfaction with sports program.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.109-118
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• 2022

The main objective of this study is to empirically analyze the relationship among the major variables of viewing motivation, audience satisfaction, and behavioral intention in the esports spectatorship based on the uses and gratification theory. Through the exploratory factor analysis, we have identified major motivation measures of esports. Regression analysis also showed key motivation factors on audience satisfaction and behavioral intention.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.111-126
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• 2000

본 연구는 실증주의적 연구방법에 근거한 스포츠마케팅 연구에 자연주의적 접근방법을 소개하고 Ethnographic 면접방법의 적용가능성을 제안하기 위한 목적으로 진행되었다. 이를 위해 스포츠마케팅의 선행연구들의 특성과 연구동향을 검토하고 해설적 연구와 질적분석의 필요성을 제시함과 동시에 Ethnographic면접 방법을 소개하고 스포츠마케팅 연구에 유용성을 제시하였다. Spradly(1996)가 제시한 12단계의 연구과정을 6단계로 축약하고 각 단계에서 의 연구내용을 제시하였다. 또한 스포츠마케팅의 적용분야로 스포츠상품의 생산자인 선수 와 관람소비자의 역할 규명 연구, 스포츠마케팅의 소비과정과 고객만족 연구. 매체를 통 한 소비상황과 서비스적 요인 연구, 스포츠마케팅의 연구영역 등에 적용가능성을 제시하 였다.

• Journal of Korea Game Society
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• v.19 no.1
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• pp.61-72
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• 2019

This study has meanings by adapting recreation specialized theory, focusing on outdoor recreation activities, on indoor recreation, e-sports. LoL is leading the e-sports fever now, and this study is targeting its spectators, reflecting and analyzing recent e-sports consumers' leisure feature statistically. For the further research, adapting a theory to various fields to generalize is required. Also, the researches on e-sports leisure need both quantitative and qualitative methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.4
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• pp.2478-2485
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• 2015

The purpose of this study was to examine the relationship among self-efficacy, college life satisfaction and leisure sport participation level. A total of 259 university students participating in leisure sport from G and D city were analyzed. By using t-test, ANOVA(Analysis of variance), Confirmatory Factor Analysis(CFA) and Structural Equation Modeling (SEM) through SPSS 20.0 and AMOS 20.0 statistics program, this study found the followings. First, there was a moderating effect of leisure sport participation level on the relationship between self-efficacy and college life satisfaction. Second, self-efficacy had a positive influence on college life satisfaction.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.490-498
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• 2020

Many international marriage immigrants experience a considerable amount of stress while adapting to a new culture they have never experienced before. This study examines the effects of marriage type and participation type in sport activity on marital health and marital life satisfaction. The 329 participants were divided into four groups based on marriage type and sport activity type. A multivariate analysis of variance was performed to explore differences in marital health and marital life satisfaction among groups. Results revealed that regardless of cultural and linguistic differences, respondents who enjoyed sport activities with their spouses had relatively higher mean scores across four factors(marital bond, marital communication, marital value-sharing, and marital life satisfaction) than couples who did not. This study found sport activity participation positively impacted marital life, and results would provide insightful data to help people achieve a happier married life in multicultural society.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.772-779
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• 2019

This study identified the relationship between leisure attitudes, leisure promotion, leisure drugs, leisure satisfaction, and the intention to rejoin maritime sports by the participants of this study. The researchers selected 542 adult men and women who live in Seoul and the Incheon, Gyeonggi and Chungcheong provinces, and who were currently engaged in marine sports activities. Data processing was performed using SPSS 21.0 and AMOS 18.0 for the frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis. The results of this study were as follows. First, the leisure attitudes of marine sports participants did not affect the promotion of leisure (p>.05). Second, the attitude towards leisure of the marine sports participants had a negative effect on using leisure pharmaceuticals (p<.05). Third, the leisure attitudes of marine sports participants affected their leisure satisfaction (p<.05). Fourth, the promotion of leisure activities of the marine sports participants did not affect their leisure satisfaction (p>.05). Fifth, the leisure restrictions of marine sports participants did not affect their leisure satisfaction (p>.05). Sixth, the leisure activities of marine sports participants affected the intention of rejoining (p<.05).

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.739-742
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• 2010

연구는 배드민턴 참여자들의 웰빙 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향을 규명하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 본 연구에서는 강원도에서 배드민턴 클럽에 참여하고 있는 성인 남녀를 대상으로 206명을 표집하여 SPSS/PC+ 11.0 Version을 사용하여 통계분석을 실시 하였다. 이 연구의 결론은 다음과 같다. 첫째, 웰빙 라이프스타일의 하위요인 패션 유행추구, 사회지향성의 순으로 스포츠웨어 추구혜택인 이상적 추구혜택에 영향을 미치는 것으로 나타났다. 둘째, 웰빙라이프스타일의 하위요인 물질추구, 패션 유행추구, 현실만족 순으로 스포츠웨어 추구혜택인 유행과 브랜드 추구혜택에 영향을 미치는 것으로 나타났다. 셋째, 웰빙 라이프스타일의 하위요인 자기충실, 사회지향성, 건강추구, 현실만족의 순으로 스포츠웨어 추구혜택인 편안함 추구혜택에 영향을 미치는 것으로 나타났다. 넷째, 웰빙 라이프스타일이 패션 유행추구, 물질추구, 사회지향성의 순으로 웰빙 라이프스타일이 젊음과 개성 추구혜택에 영향을 미치는 것으로 나타났다. 이러한 결과들을 바탕으로 스포츠활동에 참여하는 대상자들이 스포츠웨어 추구혜택을 정확히 파악함으로써 스포츠활동에 보다 더 질 좋은 스포츠웨어 제품을 기대할 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.913-923
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• 2013

The purpose of this study was to provide a basis for the efficient and systematic management of the school physical education classes and to investigate the influence of sports club participation in school physical education classes. Three male and female middle school students by taking advantage of the simple random sampling method based on the D Metropolitan final 438 were selected for the study. The collected data, exploratory factor analysis, analysis of variance, correlation analysis, regression analysis was performed using the SPSS 20.0 program. The differences were most similar to the sports clubs and school physical education classes, according to the characteristics of personal satisfaction. The sports club activities, was affecting school physical education classes.