• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.165-171
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• 2019

The purpose of this study was to analyse a causal relationship between collective emotion and behavior to sport issues in SNS. For the purpose, 5 sports issues with obvious collective behavior and 5 concerned articles in typical portal sites were selected. From those, each 100 comments with highest recommendation and 5 obvious actions made by the crowd were sampled as the analysis subjects. The results of statistical analyses on collective emotion and behavior materials were as follows. First, collective emotions showed differences by the sports issues. Second, there was a significant causal relationship between collective emotion and behavior in SNS. This study could receive a favorable evaluation due to the statistical analysis on a causal relationship between collective emotion and behavior.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.840-850
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• 2021

The purpose of this study was to phenomenologically explore what experiences sports coaches have felt about coaching efficacy through qualitative research methods, and to derive the sources of coaching efficacy. To achieve the research aim, 15 sports coaches with more than 5 years of experience were selected as a nomadic sampling and in-depth interviews were conducted, and the collected data were analyzed through qualitative data analysis procedures such as transcription, coding, categorization and meaning. As a result, the sources of sports coaching efficacy were established as five factors including coaching success experience, social support, coaching-related player experience, coaching expertise, and player feedback. The derived sources can be used as educational basic data for the development of coaching efficacy.

• Journal of the Korean Applied Science and Technology
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• v.39 no.5
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• pp.666-673
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• 2022

This study attempted to provide basic data on the operation plan by investigating how the servicescape of domestic water sports facilities affects customer satisfaction and participation behavior. Therefore, participants in their 20s or older were selected as samples among those who experienced water sports facilities. The survey was conducted non-face-to-face from April 25 to July 15, 2022, and a total of 243 copies of data were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, item consistency, correlation analysis, simple and multiple regression analysis were performed using the SPSS (ver. 21.0) program. As a result of this study, first, it was found that the water sports facility servicescape affects the value in the order of convenience, empathy, and facility environment. Second, it was found that customer satisfaction at water sports facilities had an effect on participation behavior. Third, it was found that the water sports facility servicescape affects participation behavior in the order of facility environment, service, convenience, and empathy.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.24-34
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• 2023

This study sought to explore the online consumption propensity of sports goods by generation of the productive population and to provide basic data to predict the future consumption market by segmenting online consumers in the sports 4.0 market. Therefore, this survey was conducted on those who consumed sports goods among the generation-specific groups (Generation Y and above, Z) of the productive population, and a total of 478 people's data were applied to the final analysis. Data processing was conducted with SPSS statistics (ver.21.0), frequency analysis, exploratory factor analysis, correlation analysis of re-examination reliability, reliability analysis, and decision tree analysis. According to the online consumption propensity of sports goods by generation of the productive population, there is a high probability of being classified as Generation Z group if the factors of leisure, joy, and environment are high. In addition, the classification accuracy of such a model was 69.7%.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.193-194
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• 2015

스포츠에 과학기술 적용이 확산되고 경기력 향상과 경쟁력 확보를 위한 기술개발사업이 추진되고 있으나, 우리나라의 스포츠산업 기술혁신체계는 단계별 연계성 부족, 전담기관 부재 등 취약한 실정이다. 본 연구는 사전 기술기획으로 스포츠산업 기술정책비전, 메가트렌드 및 기술수준격차 분석 등을 수행하는 기술기회탐색과정을 추가하고 기술기획, 선정평가, 수행관리, 결과평가, 활용관리에 이르는 전주기 개념의 기술혁신체계 구축 방안을 제시하고 있다.

• The Science & Technology
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• s.471
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• pp.67-70
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• 2008

• The Science & Technology
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• v.16 no.3 s.166
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• pp.36-38
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• 1983

• The Journal of Natural Sciences
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• v.14 no.2
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• pp.115-131
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• 2004

The purpose of this study was to investigate the differences of sports involvement and consumer attitude on fashion advertisement using sports star models(CAATTM) according to demographics and to investigate the effect of sports involvement to CAATTM. The subjects selected for final analysis were 398 adults living in Daejeon. The statistics used for analysis included factor analysis, ANOVA, multiple range test, regression, $Cronbach'\alpha$, and frequency. The results were as follow: 1. Sports Involvement was divided Cognitive Sports Involvement(CSI) and Emotional Sports Involvement(ESI). The CSI and ESI were different according to sex. And CSI was different according to age, education level and marriage status. 2. CATTM was divided into three factors: Emotional Attitude(EA), Cogitive Attitude(CA), and Ethical Attitude(ETA). CA was different according to sex, age, income, and marriage status. 3. The sports involvement affected CAATTM. People who were high in CSI and ESI showed high attitude in EA and CA.

• Journal of Korean Physical Therapy Science
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• v.9 no.4
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• pp.113-118
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• 2002

본 연구의 목적은 스포츠 마사지와 발반사 마사지가 요통감소 미치는 영향을 규명하기 위해 S시에 소재하고 있는 요통 전문 클리닉 2곳에 등록한 환자 30명을 대상으로 실시하였다. 스포츠 마사지그룹(15명)과 발반사 마사지그룹(15명)은 각 각 전담지도자의 관찰아래 12주동안 주3회, 1일 60분씩 실시하여 다음과 같은 결과를 나타내었다. 1. 요부 통증에 관한 조사 결과 스포츠 마사지그룹은 86.7%, 발반사 마사지 그룹은 66.7%가 요부통증이 개선된 것으로 나타났다. 이러한 결과로 볼 때 요부통증의 개선에는 스포츠 마사지와 발반사 마사지 모두 효과가 있는 것으로 나타났으며 특히 스포츠 마사지의 효과가 발반사 마사지보다 약간 높은 것으로 나타났다. 2. 자세 변화에 관한 조사 결과 스포츠 마사지그룹은 53.3%, 발반사 마사지 그룹은 6.7%가 자세가 개선된 것으로 나타났다. 이러한 결과로 볼 때 자세 변화의 개선에는 스포츠 마사지와 발반사 마사지 모두 효과가 있는 것으로 나타났지만 스포츠 마사지의 효과가 발반사 마사지 보다 매우 높은 것으로 나타났다.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.840-852
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• 2019

The influences of sporting shoe brands wants to exert on consumers in the sports shoe market has been tried in many forms, and its effectiveness has also been proven. A variety of marketing strategies are being proven by each brand that they consider to be worth using. However, marketing strategies using sports shoe collectors have never been empirically proven in their influence. This is because the collecting behaviors shown in the traditional sports shoe market is very low in comprehension. This study was initiated by critical thought that determined a new marketing strategy was needed in the sports shoe market, which is considered to be somewhat limited, and is aimed at setting and demonstrating the path to influence in establishing a marketing strategy using sports shoe collectors. To achieve the purposes of this study, 231 consumers who were exposed to stimuli for describing the products of a hypothetical sports shoe collectors were used. For data analysis, frequency analysis, reliability analysis, correlation analysis, and confirmative factors analysis and structural equation method using PASW 21.0 and AMOS 20.0 were used. Based on the results derived from this study, we have found a new path to a new marketing strategy based on the expertise held by sports shoe collectors in the sports shoe market, which we hope will serve as one of the new growth engines for the sluggish sports shoe market in Korea.