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http://dx.doi.org/10.22156/CS4SMB.2019.9.2.165

Analysis of a Causal Relationship between Collective Emotion and Behavior to Sport Issues in SNS  

Lee, Jong-Kil (Division of Sport Science, Chungnam National Univ.)
Lee, Kong-Joo (Division of Radio and Information Communications Engineering, Chungnam National Univ.)
Yang, Jae-Sik (Institute of Sport Science, Chungnam National Univ.)
Publication Information
Journal of Convergence for Information Technology / v.9, no.2, 2019 , pp. 165-171 More about this Journal
Abstract
The purpose of this study was to analyse a causal relationship between collective emotion and behavior to sport issues in SNS. For the purpose, 5 sports issues with obvious collective behavior and 5 concerned articles in typical portal sites were selected. From those, each 100 comments with highest recommendation and 5 obvious actions made by the crowd were sampled as the analysis subjects. The results of statistical analyses on collective emotion and behavior materials were as follows. First, collective emotions showed differences by the sports issues. Second, there was a significant causal relationship between collective emotion and behavior in SNS. This study could receive a favorable evaluation due to the statistical analysis on a causal relationship between collective emotion and behavior.
Keywords
Sport issue; Collective emotion; Collective behavior; Emotional dynamics; SNS;
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Times Cited By KSCI : 2  (Citation Analysis)
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