• Journal of Digital Convergence
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• v.19 no.7
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• pp.371-377
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• 2021

This study tried to analyze the types of sport emotion by sport game characteristics. For that, 7 soccer games and 6 baseball games of Korean team in 2018 Asian Games were selected, and the articles and their replies about those on social network services were collected as study materials. Python was used for the collecting and expert group meeting was held for the emotion analysis. As the results of the analysis on sport emotion types by win or lose, the level of opponents and the performance of Korean team as game characteristics, the following conclusions were drawn. First, it was hard to say that win or lose and opponent's level make certain sport emotion type. Second, The performance could made contended, enthusiastic and joyful emotions when judged good, but frustrated, angry, humiliated emotions when bad. Third, social·cultural background or certain event of the games also could effect on the sport emotion types. Follow-up studies with the other game characteristics and more game cases were needed to find out more clear causal relationship.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.393-400
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• 2018

The purpose of this study was to empirically investigate the emotional dynamics among sport issues, social structure changes and collective behaviors with time-series analysis. For the purpose, the doping scandal of Tae-Hwan Park was chosen and simplified into 10 episodes. And replies and articles on them were analysed by time-series analysis. As the conclusions, first, there was a clear causal relationship between sport issue and sport emotion. Second, sport emotion was a social being which interacting with social process. Third, the sport emotional dynamics was confirmed. With this study, the sport emotion dynamics was empirically verified, but more statistical approaches would be needed for stronger evidences.

• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.165-171
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• 2019

The purpose of this study was to analyse a causal relationship between collective emotion and behavior to sport issues in SNS. For the purpose, 5 sports issues with obvious collective behavior and 5 concerned articles in typical portal sites were selected. From those, each 100 comments with highest recommendation and 5 obvious actions made by the crowd were sampled as the analysis subjects. The results of statistical analyses on collective emotion and behavior materials were as follows. First, collective emotions showed differences by the sports issues. Second, there was a significant causal relationship between collective emotion and behavior in SNS. This study could receive a favorable evaluation due to the statistical analysis on a causal relationship between collective emotion and behavior.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.341-349
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• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.151-157
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• 2018

The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.345-352
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• 2019

The purpose of this study was to investigate the types and characteristics of collective expression of aggression by sport situation factors in international sport games. For that, each 5 articles on male and female Korean team matches in 2018 Asian games with most replies and their each 100 most recommended replies were collected and analyzed. As the conclusions, first, there were more frequent aggression in critical articles on Korean's losing, and the public sympathy on sport situation effected on collective expression of aggression. Second, the types of collective expression showed almost same frequency as hurling abuses, ability disparagement, and personal attack, and the targets were the main person of the background situation. This study could be valued with the new research perspectives with sport situation factors on the relations among sport and aggression.

• Journal of Industrial Convergence
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• v.21 no.5
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• pp.123-132
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• 2023

The purpose of this study is to examine the effects of emotional labor on job stress and the professional identity of sports coaches for people with disability. 190 surveys targeting sports coaches for people with disability working at sports associations for people with disability, rehabilitation sports centers, and welfare centers for people with disability in the metropolitan area were collected and used for analysis. Using the SPSS 22.0 statistical program, the collected data were subjected to frequency analysis, correlation analysis, and multiple regression analysis. As a result of the study, it was confirmed that emotional dissonance, a sub-factor of emotional labor, affects role ambiguity and role overload in job stress. The expression diversity, a sub-factor of emotional labor, had an impact on publicity, use of professional organizations, and sense of responsibility, which were sub-factors of professional identity. It was confirmed that emotional dissonance affects the autonomy of professional identity and the sense of responsibility. It was also confirmed that role ambiguity, a sub-factor of job stress, had an effect on professional identity, and that role overload had an effect on publicity and autonomy. As a follow-up, a detailed in-depth study including perceptions and thoughts on the types of emotional labor of sports coaches for people with disability according to national regions and categories other than metropolitan areas is needed.

• Journal of the Korean Applied Science and Technology
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• v.39 no.1
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• pp.84-95
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• 2022

This study conducted a online survey (URL), DM, , E-mail, etc. were used to sample 371 people using the standard convenience sampling method, and 320 valid samples excluding 51 unfaithful respondents were analyzed by applying causality (SEM). First, the hypothesis was adopted with the influence of positive (+) on the emotional response of the human brand's goods value. Second, the hypothesis was adopted that emotional response has a positive (+) effect on consumption behavior. Third, the human brand's goods value has a positive (+) effect on consumption behavior, and the hypothesis was partially adopted. Finally, the indirect effect of emotional response in the relationship between goods value and consumption behavior was found to be statistically significant.

• Asia Marketing Journal
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• v.3 no.4
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• pp.16-37
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• 2001

많은 소비자 행동연구에서 연구가 본질적으로 구매 전 평가와 선택에 집중된 경향이 있으며, 또 감정보다 인지의 역할에 관한 연구가 많다. 소비과정에 관한 감정적 연구가 중요함에도 기존의 연구에서는 이러한 소비자의 감정적 요인과 같은 심리적인 요인이 소비과정행동에 어떠한 영향을 미치는가에 관한 연구는 매우 적다고 할 수 있다. 따라서 본 연구는 제품이나 서비스가 선택되고 난 후에 소비과정을 거쳐서 나타나는 소비 후 감정(소비 감정)에 영향을 미치는 요인들을 감정적 관점에서 소비과정행동을 중심으로 탐색하였다. 구매 후 소비 전 기대감정은 소비 후 소비감정과 어떠한 관계가 있는가에 대하여 직접적인 관계와 간접적인 관계로 나누어 스포츠 센타를 연구대상서비스로 선정하여 탐색하였다. 긍정적 기대감정은 긍정적 소비감정에 직접적인 효과가 있었지만, 부정적 기대감정은 긍정적 소비감정에 직접적인 효과가 없었다. 간접효과를 보면 긍정적 기대감정과 부정적 기대감정 모두 소비의지와 소비과정행동의 적극성을 매개로 목적달성정도에 영향을 미치고 또 목적달성정도에 따라서 긍정적 소비감정수준이 달라지는 것으로 나타났다. 특히 주목이 되는 내용은 긍정적 소비감정의 수준에 소비과정 행동의 적극성이 직접적으로 영향을 미치지 못하고 목적달성 정도를 매개로 간접적으로 영향을 미친다는 점이다.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.331-332
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• 2017

본 연구는 연극을 전공하는 대학생들을 다양한 문제점(한정된 자기개발, 불안정한 정서인식 등)의 관점으로 바라보며 이 관점을 댄스스포츠를 체험을 통한 개선에 초점을 두었다. 연구의 방법은 실제사례를 통한 참여자들의 심층면담을 통하여 결론을 제시하였다. 결과로는 첫째. 움직임을 하면서 신체에 대해 이해하며 그것을 기준으로 움직임을 다양하게 사용할 수 있다. 둘째, 자신의 감정 상태를 이해할 수 있었고, 자기개발 및 스스로를 평가할 수 있는 능력이 생기게 되었다. 셋째, 외적으로는 디테일한 연기력을 갖추게 되었고 특히 시선처리에 있어서 구체적인 표현을 할 수 있었다. 또한 한정적인 움직임과 특기에서 벗어나 다양한 특기를 체험함으로써 자신감을 키울 수 있었다. 넷째, 댄스스포츠에 대한 부정적인 인식에서 벗어나 긍정적인 인식을 갖고 체험할 수 있었다. 다섯째, 연기의 표현방식과 댄스스포츠의 표현방식을 굉장히 유사하다.