• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2004.06a
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• pp.86-88
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• 2004

스포츠웨어는 현대사회의 건강과 여가에 대한 관심으로 단순한 운동복의 수준을 넘어 우리 일상생활의 한 부분으로 점차 정착되고 발전되었다. 특히 현대 패션은 다기능성이 부각된 의류의 수요가 증가되고, 스포츠웨어와 캐주얼웨어의 혼합, 스포츠웨어의 디테일이나 이미지를 도입한 일상복의 확대 등으로 스포츠패션이 두드러지게 나타나고 있다(한은주, 2002). 스포츠웨어의 개념은 미국에서 출발하여 발전되어왔다.(중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1742-1753
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• 2007

The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.739-742
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• 2010

연구는 배드민턴 참여자들의 웰빙 라이프스타일이 스포츠웨어 추구혜택에 미치는 영향을 규명하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 본 연구에서는 강원도에서 배드민턴 클럽에 참여하고 있는 성인 남녀를 대상으로 206명을 표집하여 SPSS/PC+ 11.0 Version을 사용하여 통계분석을 실시 하였다. 이 연구의 결론은 다음과 같다. 첫째, 웰빙 라이프스타일의 하위요인 패션 유행추구, 사회지향성의 순으로 스포츠웨어 추구혜택인 이상적 추구혜택에 영향을 미치는 것으로 나타났다. 둘째, 웰빙라이프스타일의 하위요인 물질추구, 패션 유행추구, 현실만족 순으로 스포츠웨어 추구혜택인 유행과 브랜드 추구혜택에 영향을 미치는 것으로 나타났다. 셋째, 웰빙 라이프스타일의 하위요인 자기충실, 사회지향성, 건강추구, 현실만족의 순으로 스포츠웨어 추구혜택인 편안함 추구혜택에 영향을 미치는 것으로 나타났다. 넷째, 웰빙 라이프스타일이 패션 유행추구, 물질추구, 사회지향성의 순으로 웰빙 라이프스타일이 젊음과 개성 추구혜택에 영향을 미치는 것으로 나타났다. 이러한 결과들을 바탕으로 스포츠활동에 참여하는 대상자들이 스포츠웨어 추구혜택을 정확히 파악함으로써 스포츠활동에 보다 더 질 좋은 스포츠웨어 제품을 기대할 수 있을 것이다.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.67-68
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• 2003

본 연구의 목적은 소비자 가치와 스포츠웨어 추구혜택 및 속성평가의 관계를 조사하고, 스포츠웨어의 국내 및 외국상표 선택과 인구통계적 변인에 따른 추구혜택 및 속성평가의 차이를 밝히며, 소비자 가치와 인구통계적 변인이 스포츠웨어 추구혜택에 어느 정도 영향을 미치는가를 파악하는 데 있다. 연구방법은 질문지법을 사용하였으며, 조사대상은 서울과 서울근교에 거주하는 10∼30대 남녀 468명이었다. 자료분석은 SPSS 프로그램을 사용하여 요인분석, t 검증, 일원변량분석, Duncan의 다중범위검증, χ² 검증, Pearson의 적률상관관계, 다변인회귀분석을 실시하였다. (중략)

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.104-106
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• 2004

현대사회는 질적인 삶의 추구로 인하여 여가선용 및 건강증진을 위한 스포츠ㆍ레저 활동이 유행을 선도하는 두드러진 사회적 영향중의 하나가 되었으며, 스포츠ㆍ레저 인구의 확대로 인하여 스포츠 상품이 국내 의류업계 시장에 커다란 영향을 주는 품목이 되었다 세계의 유명상표 스포츠웨어가 여러 의류업체나 유통업체를 통해 직수입과 라이센스 계약으로 국내에 반입되고 있으며 국내 스포츠웨어 업계에서도 품질과 세련된 디자인으로 우수한 상표이미지를 나타내려고 여러 각도에서 대응책을 마련하며, 마케팅전략을 세워나가고 있다. (중략)

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.7
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• pp.2483-2490
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• 2010

The purpose of this study is to offer information on the more effective sports wear to club members, who are participating in badminton, by closely examining influence in lifestyle of participants in badminton upon the sportswear benefit sought. The subjects of this study were selected male and female adults, who are joining now by subscribing to badminton club in Gangwondo Province, as the population. It sampled totally 206 people by convenience sampling, and carried out frequency analysis, reliability & factor analysis, and multiple regression analysis by using SPSS/PC+ 11.0 Version. The conclusions of this study are as follows. First, it was indicated that there is correlation between lifestyle and sportswear benefit sought of participants in badminton. Second, it was indicated to have influence upon the ideal benefit sought, which is the sportswear benefit sought, in order of the fashion sought bandwagon and the social orientation, which are sub-factors of lifestyle. Third, it was indicated to have influence upon the fashion & brand benefit sought, which is the sportswear benefit sought, in order of the material sought, the fashion sought bandwagon, and the satisfaction with reality, which are sub-factors of lifestyle. Fourth, it was indicated to have influence upon the convenience benefit sought, which is the sportswear benefit sought, in order of the self-loyalty, the social orientation, the health sought, and the satisfaction with reality, which are sub-factors of lifestyle. Fifth, lifestyle was indicated to have influence upon the youth & individuality benefit sought in order of the fashion sought bandwagon, the material sought, and the social orientation. The sportswear product in the better quality will be able to be expected for sports activity, by which the subjects of participating in sports activity correctly grasp the sportswear benefit sought, based on these results.

• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.129-140
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• 2018

This study aimed to analyze consumers' acceptance of sports applications and smart sportswear to better design technology-enhanced walking exercise wear for the Baby Boomer generation based on their cohort characteristics. A questionnaire with items related to acceptance of existing smart sportswear design, functionality, and usability as well as existing sports application design, functionality, and usability was sent to consumers aged 50-65. Of 163 questionnaires distributed, 150 were used for analysis. The results showed that middle-aged consumers were aware of smart sportswear's functional stability, but were concerned about care, durability, and convenience. Middle-aged consumers were also aware of sports applications as educational functions for obtaining new information. Additionally, they found sports applications to have lower perceived convenience and accessibility relative to the young generation, highlighting the need for simple instructions and explanations for sports application planning. Based on these results, we propose "Everyday design for general sportswear," "Functions based on consumer's preference," "Enhanced design for durability and management convenience" for designing and planning walking exercise wear for middle-aged consumers, and "Convenient application organization" and "Educational exercise contents" for application planning for walking exercises.

• Proceedings of the Korean Fiber Society Conference
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• 2003.10b
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• pp.92-95
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• 2003

스포츠웨어는 착용 중의 쾌적함을 위하여 자연환경의 변화, 인체의 운동 및 활동 상황에 맞추어 그 기능을 적절히 조절할 수 있어야 한다. 인체는 체온 조절을 위해 땀을 흘리고 이 땀이 의복 밖으로 원활히 방출되지 못하면 덥고 습한 온열 생리적 불쾌감이 유발된다. 그러므로 온열적 불쾌감을 발생시키지 않도록 하는 것이 스포츠웨어가 가져야 할 중요한 기능이다. 이러한 환경 및 인체변화에 대응하여 투습ㆍ발수 소재가 일상 스포츠 웨어의 소재로 널리 쓰이고 있다. (중략)

• Journal of the Korean Home Economics Association
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• v.43 no.4 s.206
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• pp.65-78
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• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.