• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.459-467
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• 2019

Compression wear provides clothing pressure and affects how blood flows. Facilitating a blood flow is one of the most important functions of compression wear. The wearer's sensibility should be considered when designing compression wear. This study instructed participants to put on 5 types of sport compression wear with different pressure levels (CP-1 to CP-5), measured clothing pressure, blood flow level, blood flow rate, and surface temperature, and examined the pressure level that influenced blood flow through a subjective sensibility assessment. An experiment measured the clothing pressure of compression wear available in the market and found that the pressure ranged 0.6-1.1 kPa for the ankle, 0.7-2.3 kPa for the calf, and 0.9-1.9 kPa for the thigh. Meanwhile, blood flow levels and rates significantly increased when participants wore CP-1, which had the highest clothing pressure level, and CP-2 and CP-4 with middle-level pressure. After exercise, CP-2's surface temperature was the highest and revealed that wearing CP-2 facilitated blood flow. CP-2 was evaluated as most positive in the sensibility assessment and showed a clothing pressure of 0.67-1.82 kPa; its pressure for the calf did not surpass 2.0 kPa. Considering positive physical effect of compression wear on blood flow and subjective psychological effect on participants, CP-2 (0.67-1.82 kPa) would have the most suitable clothing pressure level among other types of the wear in this study.

• International Area Studies Review
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• v.13 no.3
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• pp.613-636
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• 2009

This paper examines the performance of assessing sponsors and non-sponsors recall and recognition at the 2008 Beijing Olympic Games perceived by Korean and Chinese university students. Using a sample of 1,573 respondents, a survey was administered in Seoul and Beijing before and after Games to compare the recall and recognition that changed between two periods. The findings reveal that the effectiveness of the 2008 Beijing Olympic sponsorship has was lower than we expected. Results were founded that while Samsung(mobile), Coca-cola, McDonald's, and Visa achieved the desired sponsorship marketing effectiveness in Korea. On the other hand, non-sponsors of Nike, Dell, AIG, Samsung(computer) and Hyundai led to obtain the benefit and resulted in increasing consumer confusion as to who is a sponsor. In China, Samsung, Coca-cola, Lenovo, Volkswagen, Visa, and PICC achieved the desired sponsorship marketing effectiveness. On the other hand, Lining, Nokia, KFC, China Merchants Bank had some impact on the effectiveness of a rival brand from an official sponsor's product category. The paper concludes by considering some issues for sponsorship marketers.

• Archives of design research
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• v.19 no.1 s.63
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• pp.5-14
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• 2006

This is the follow-up research on aesthetic review for Korean wrestling uniform design and deals with practical design evolvement of Korean wrestling uniform. The process and contents of the research was based on the outcome of the ground research. I studied Japanese wrestling and marketing strategy of its uniform, which enjoy added value as well as elevated worth as cultural item, and then compared it with our traditional wrestling. In addition, I divided practical designs into color, material and style according to concept for further research. The most important factor in designing traditional wrestling uniform can be found in harmonization of tradition and modernism. It is essential to operate and manage design in consistent and systematic way that can harmonize with modern sports marketing and designs, which contains national sentiment and contemporary mind. Designing Korean wrestling uniform with consistent concept based on aesthetic parts of Korean wrestling uniform, this research is meaningful as an exemplary for traditional and cultural item design as well as national costume.

• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.111-128
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• 2023

Due to the coronavirus pandemic, interest in outdoor leisure activities is growing. Among outdoor leisure activities, marine sports can be seen as having good conditions to enjoy in Korea. In the case of yachting among marine sports, a number of yacht experience programs have recently been operated centered on Gwanganli and Suyeong Bay in Busan. This yacht experience is an attractive tourism product that can be enjoyed casually, and can bring stress relief to many users. This study tried to verify the effect of the attractiveness of the yacht experience on the stress recovery based on the tourists' experiences using the yacht experience tour. In addition, we tried to verify the intention of revisiting the yacht experience or sharing it with others through SNS through this stress recovery. In addition, as a moderator variable, the difference between the MZ generation and other generations, which use SNS more actively than other generations, was presented and its significance was verified. The survey of this study was conducted online for tourists who experienced yacht experience in Busan. As a result of the analysis, among the attractive factors of the yacht experience, the program, landscape, facilities and service was found to have a significant influence on the users' stress recovery, and satisfaction through stress recovery had a significant effect on the intention to revisit and to share the SNS. In the verification of the moderating effect according to age, a generational difference in revisit intention between the MZ generation and other generations was confirmed. Through this study, it was suggested that various programs of yacht experience should be developed to induce users to revisit, and various marketing using SNS should be carried out.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.50-51
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• 2001

많은 소비자들이 가치지향적인 의사결정을 할 때 제품의 품질을 매우 중요한 요소로 생각하며, 제품구매시 불완전한 정보 상황에서 빈번히 제품품질의 지표로서 가격을 이용한다고 한다(Peterson & Wilson. 1985). 이와 관련하여 시장에서의 실제 가격과 객관적 품질과의 관계를 분석하여 소비자의 효율성을 파악한 연구가 각국에서 이루어져 왔으나, 패션제품에 관한 가격과 객관적 품질과의 관계에 관한 연구는 국내 외적으로 매우 미흡한 실정이다. 따라서 본 연구의 목적은 1990년대 한국과 미국 패션시장의 가격과 객관적 품질간의 상관관계를 비교 분석함으로써 양국 패션제품의 품질수준을 비교해 보 는데 있다. 본 연구의 결과를 통해 가격이 제품품질의 지표가 될 수 있는가를 파악할 수 있을 것이다. 이를 위해 본 연구에서는 다음과 같은 연구문제를 설정하였다. 첫째, 한국과 미국 패션제품 시장의 가격과 품질의 상관관계는 전체적으로 어떠한 차이가 있는가\ulcorner 둘째, 한국과 미국 패션제품의 가격과 객관 적 품질의 상관관계가 패션산업범주에 따라 어떠한 차이가 있는가\ulcorner 마지막으로, 본 연구의 결과와 같은 제품의 품질에 대한 정보탐색으로부터 얻을 수 있는 한국과 미국 소비자의 구매이득은 어느 정도인가\ulcorner 본 연구를 위한 내용분석에 이용된 자료는 양국의 소비자의 권익보호를 위한 중립적 정보원에서 발간하고 있는, 한국의 <소비자 시대>와 미국의 에 개 재 된 1990년부터 1999년까지 의 상품비교테스트 정보중에서 패션제품군에 관련된 자료를 토대로 하였다. 수집된 자료는 한국의 36개 패션제품군, 470개 제품과, 미국의 40개 패션제품군. 692개의 패션 제품이었으며, 패션산업범주는 여성복, 남성복, 유니 섹스 의류, 스포츠 의류, 유.아동복, 언더웨어. 잡화. 제화류, 침장류, 섬유직물, 화장품. 학생복 등 11 가지 산업범주로 분류하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 한국과 미국 패션제품의 지난 십년간의 가격 과 품질의 상관관계는 매우 약한 정(+)의 상관을 가지고 있었다. 한국패션제품의 전체 서열상관계수의 평균은 0.091이었고, 미국의 상관계수 평균은 0.192였 다. 상관계수의 수치만으로 볼 때 한국보다는 미국 패션제품의 가격과 품질간의 상관관계가 조금 높게 나타났으나, 양국간 통계적인 차이는 없었다. 또한, 한국 패션제품의 경우에는 제품군의 가격대별 상관관계를 살펴보았는데, 그 결과 1만원 미만의 저가 제품군과 330만원이상의 고가의 제품군의 경우 부(-)의 상관계수를 나타냈다. 둘째. 1990년대 한국과 미국 패션시장의 가격과 품질간의 상관계수의 범위는 제품군별. 산업범주별 로 상이한 분포를 보이고 있었다. 패션제품군별로 보 면, 한국의 경우는 가장 높은 '여행용가방(r = 0.707)' 에서 가장 낮은 '자외선 차단화장품(r = -0.58)'까지, 그리고 미국 패션제품군의 상관계수의 범위는 '팬티 스타킹'의 0.820에서 '남성용 런닝슈즈'의 -0.472까지의 분포를 나타냈다. 마지막으로, 제품의 가격과 품질에 대한 정보를 소비자가 알 경우 얻을 수 있는 소비자의 구매이득 을 추산한 결과 패션제품시장에서 완전한 품질정보를 가지고 있다고 가정한 '현명한 사람'은, 최고가격의 제품만을 구입한다고 가정한 '부유한 사람들'의 구입방식에 비해 최고 좋은 품질의 상품을 총 지불액의 비율로 보아, 한국의 소비자는 약 50% 정도를, 미국의 소비자는 약 91%나 되는 액수를 절약하여 구매할 수 있는 것으로 나타났다. 이상의 본 연구의 결과를 종합하여 볼 때 한국과 미국 모두 제품군별, 그리고 산업범주별로 상관관계가 차이를 보이고 있어, 양국의 소비자들이 패션제품 의 품질을 평가함에 있어 오로지 가격에 대한 정보만을 이용하는 것은 위험하고 비합리적인 구매의사 결정이라고 볼 수 있다. 따라서 소비자가 좀 더 합리적인 구매의사결정을 하여 재정적 손실을 막기 위해서는 가격과 품질에 관한 신뢰있는 정보의 탐색이 반드시 필요하다고 본다.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.49-56
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• 2014

This study aims at providing basic data for product planning to design smart clothing and to develop applications, focusing on consumers by satisfying their emotions through analyzing emotional factors on smart clothing, comparing emotional differences between conventional clothing and it, reviewing changes of consumers' emotion by integrating the product and clothing and researching differences of preference and purchase intention between smart clothing and traditional one. As the results of the study, emotional factors for smart clothing were analyzed with total 6 including 'technical', 'comfort', 'aesthetic', 'modern', 'fun' and 'multiple' factors. Among them, except for 'comport', five emotional factors showed emotional factors between conventional sport-casual clothing and smart clothing. That is, emotional factors of 'technical', 'aesthetic', 'modern', 'fun' and 'multiple' were emphasized more in smart clothing than conventional ones, indicating that they should be considered in planning products of smart clothing. Though there was no significant difference of preference between smart clothing and conventional clothing, in case of comparison of averages, that of smart clothing was a little higher. For purchase intention, smart clothing was lower than the conventional clothing. So preference seems to be not directly related to consumers' immediate purchase. To make consumers' interests and preference to result in purchase, it is necessary to develop smart clothing with more various applications and to prepare commercializing strategies. As the results of the analysis on free-descriptive questionnaire survey, consumers were interested in development of smart clothing to help diet with functions including energy harvesting from body motion, calorification and perspiration, measurement of motion and calory consumption as well as health-care type smart clothing to measure heartbeat and ECG. Reflecting these requirements from the consumers, they should be utilized as guidance to develop smart clothing in the future.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2010.04a
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• pp.163-164
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• 2010

In this paper, the plan to invigorate regional marine tourism is discussed. The southwest area of Jeonnam province is famous for its beautiful islands and seashore line which has richness and variety of marine life. A solution of tourists increment by leisure sports utilizing islands and coastline will be proposed MTB tournament held at islands that has historic backgrounds and scenic beauty and its effect on influx of tourist were tracked first. Next application of mud flats boot around seaside and connection with experience program of seaside village were also examined. These activities will contribute to development of marine tourism and increase of income for regional people.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.5113-5119
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• 2010

Anthropometry has been broadly explored in various fields including automobile industry, home electronic appliances, medical appliances and sports goods with aiming at reaching satisfaction to consumer's need and efficiency. However, current technologies to measure a human body still have barriers in which the methods mostly seem to be contingent on expensive devices such as scanner and digital measuring instruments and to be directly touchable to the body when obtaining body size.. Therefore, in this paper, we present a general method to automatically extract size of body from a real body image acquired from a camera and to utilize it into recommend systems including clothing and bicycle fitting. At first, Haar-like features and AdaBoost algorithm are employed to detect body position. Then features of body can be recognized using AAM. Finally clothing and bicycle recommending modules have been implemented and experimented to validate the proposed method.

• Journal of the Korean Society of Costume
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• v.62 no.8
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• pp.45-54
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• 2012

The increase in the consumption of outdoors sportswear is not because of an increase in sales from hiking enthusiasts but rather the general public's desire to wear them as everyday clothing. We expect that the market for the outdoors sportswear will grow gradually as people feel the need to wear extra outerwear for protection from wind everyday. Furthermore, as the consumers' demands for these outerwear increase, their desire for more variety increases as well. Five prominent domestic brands were chosen for the analysis. The selection method included two factors: 1) the brands with the highest sales figures in the last five years 2) brands that were mentioned most frequently in fashion articles (i.e apparel news, fashion biz) from 2009 to 2011. the goal is to analyze each of the brands' different concepts of outerwear design so that the results from the analysis can be used to develop better more diverse products in the market and satisfy with the consumers' need. In the end we have to develop better technology and more diverse designs in order to meet the increase in consumers' need. They are interested in sportswear and functional clothing; we have to satisfy their need. for diverse selections in their outerwear and this is especially the case with consumers in their teens and twenties.

• Clinical and Experimental Pediatrics
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• v.46 no.11
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• pp.1061-1066
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• 2003

Purpose : The rising prevalence of childhood obesity may be due to an energy imbalance between food intake and energy expenditure. Recently, consumption of beverages in children has increased. The aim of this study is to provide useful information for the prevention and the control of childhood obesity by assessment of variable beverage consumption. Methods : Fight hundred seventy seven children(M : F=1 : 1.02, mean age; 9.7 years) from two primary schools in Seoul in May 2003 were enrolled. Body mass index(BMI) was calculated and the degree of obesity was classified into normal, overweight and obese groups by BMI percentile. Parental BMI, socio-economic factor, 3-day dietary intake, calory intake and beverage intake were examined by questionnaires. We researched beverages and classified them into six categories, milk, other milk products, soda, sports beverage, other beverage. Results : The prevalence of obesity was 7.2%. The parental BMI of the obese group were higher than those of the other groups. There was no significant difference in birth weight, or parents' intellectual and economic levels between the obese group and the other groups. There was no significant difference in daily total calory intake between the obese group and the other groups. The obese group of 7-9 year-old-males was higher than the other groups in sodas, and sports beverages intake. The obese group of 10-12 year-old-males was higher than the other groups in total beverage intake and other beverage intakes. The obese group of 10-12 year-old-females was higher than the other groups in other milk products. Conclusion : Excessive intake of beverages is associated with childhood obesity. Efforts to decrease intake of beverages may be important approaches to counter the rise in the prevalence of obesity.