• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.7B
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• pp.608-618
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• 2006

The increasing popularity of multimedia streaming services introduces new challenges in content distribution. Especially, it is important to provide the QoS guarantees as they are increasingly expected to support the multimedia applications. The service providers can improve the performance of multimedia streaming by caching the initial segment (prefix) of the popular streams at proxies near the requesting clients. The proxy can initiate transmission to the client while requesting the remainder of the stream from the server. In this paper, in order to apply the prefix caching service based on IETF's RTSP environment to the wireless networks, we propose the effective RTSP handling scheme that can adapt to the radio situation in wireless network and reduce the cutting phenomenon. Also, we propose the traffic based caching algorithm (TSLRU) to improve the performance of caching proxy. TSLRU classifies the traffic into three types, and improve the performance of caching proxy by reflecting the several elements such as traffic types, recency, frequency, object size when performing the replacement decision. In simulation, TSLRU and RTSP handling scheme performs better than the existing schemes in terms of byte hit rate, hit rate, startup latency, and throughput.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.177-191
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• 2021

Due to the development of mobile devices and streaming technology, many changes in consumption patterns have appeared. In addition, social impact is becoming an era of non-face-to-face consumption due to the panthermic environment of COVID-19. Accordingly, in line with the non-face-to-face consumption trend, we focused on the importance of live commerce, which is emerging as a new distribution channel, and tried to investigate the causal relationship that the characteristics of live commerce and show hosts have on purchase intention. The respondents of this study were 235 general adults of live commerce users. Interaction, economics, entertainment as the characteristics of live commerce and attractiveness, professionality, and awareness as the characteristics of show hosts were set as independent variables. Purchase intention was set as the dependent variable, and content flow was set as the mediating variable. As a result of the study, it was found that the characteristics of live commerce such as Interaction, economics, entertainment, and the characteristics of show hosts such as attractiveness, professionality, and awareness all had a positive (+) significant effect on purchase intention. The impact was shown in the following order: entertainment of live commerce, awareness, attractiveness, professionality of show hosts, economics, interaction of live commerce. In addition, the results of the mediating effect of content flow on purchase intention are as follows. Content flow was found to play a mediating role between interaction, entertainment, attractiveness, professionality, awareness and purchase intention. On the other hand, economics was analyzed to have no mediating effect. The implications of this study are as follows. Companies and show hosts that sell products in live commerce should sell products that can inspire consumers rather than simply sell products. In addition, it is considered that content that provides entertainment and attractions gives pleasure to consumers. If not only a well-recognized show host, but also people with high recognition in various fields such as influencers and creators, become show hosts, consumers' content flow and purchase intentions will increase. And vendors must offer interesting content development and reasonable prices. Show hosts need to focus on active communication with consumers.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.21-32
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• 2012

We develop architecture of a virtual aggregation gateway (VAG) which enables composite application streaming based on N-Screen-as-a-Service (NaaS) using cloud computing in thin-client environment. We also discuss the problem of server computing burden in large scale multi-client case for screens sharing with composite application streaming over the internet. In particular, we propose an efficient Framework of N-Screen Session Manager which manages all media signaling that are necessary to deliver demanded contents. Furthermore, it will provides user with playback multimedia contents method (TV Drama, Ads, and Dialog etc) which is not considered in other research papers. The objectives of proposing N-Screen Session Manager are to (1) manage session status of all communication sessions (2) manage handling of received request and replies (3) allow users to playback multimedia contents anytime with variety of devices for screen sharing and (4) allow users to transfer an ongoing communication session from one device to another. Furthermore, we discuss the major security issues that occur in Session Initiation Protocol as well as minimizing delay resulted from session initiations (playback or transfer session).

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.586-596
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• 2011

In the IT industry, processing units of IT applications are getting smaller and high efficient. Furthermore, the realization of various smart functions is highly feasible now due to advances in sensing technology. The service infrastructures on high efficient and compact mobile devices are applied to various areas. These also could be possessed by users and is built into the devices. Currently, studies on the UX(User Experience) field to attempt an analysis and prediction of user's information are continuing with reference to the UI(User Interface). However, research on the common framework of classification and storing the user-information, and standardization of form has not been attempted yet. In this study, we proposed the AUX(Associative user Experience) model and process structure to store various empirical data by users. The AUX model expressed a diversity of user's empirical data using extended E-TCPN model. And also, we expressed the data structure using XML with reference to the application of AUX model. This expressed model and separation of process structure guarantee its specialty, productivity and flexibility through the humanistic characteristics of users and the independence of technical process structure. The AUX model maps out the AUX information process architecture and expressed the process with the improved MPP algorithm, to analyze of its performance. The simulation of movements applying to MPP traffic allocation of VOD is used to analyze of its performance. The playback deviation of MPP Graphic Allocation Algorism where the AUX model was applied was improved by 10.41% more than the one where it was not applied. As a result of that, playback performance has improved due to the conversion of AUX with accessing media, content of users and dynamic traffic allocation such as MPI and CPI.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.1
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• pp.42-52
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• 2017

DASH (Dynamic Adaptive Streaming over HTTP) is an adaptive streaming technique that enables transmission of multimedia content when clients request the multimedia contents to server. In this system, to ensure the best quality of the content to satisfy users, it is necessary to precisely measure the residual bandwidth. However, the measured residual bandwidth by the DASH, which is not considering the transmission features of TCP, varies by the size of previous media segment, which makes it hard to ensure QoE to users. In this paper, we excluded the TCP Slow start range from measurement of residual bandwidth and suggested the new DASH bandwidth measuring method to decrease the error. Then, we realized the method in DASH system based on open source, and compared the existing measuring method. The new method showed that the accuracy of result has increased by 20%. Also, it could improve the QoE of users in terms of service quality and number of changes of segment quality.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.119-126
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• 2019

Watching movies is common on a big screen like a theater or on a big-screen TV. nowadays, small platform such as mobile devices is increasing rapidly for watch a movie. These changes are deeply related to the advent of Internet-based video streaming services such as OTT. OTT's development has provided in free video viewing system without using the set-top box is free from the limitations of time and space. Leading the market is Netflix[1], which started its business with Internet-based DVD rental service. Netflix, which is growing in tandem with the mobile market, had 193.26[2] million members as of the end of 2018. Other OTT participating companies include content-based Pooq, TVing, platform-based Olleh TV Mobile, Oksusu and LTE video portal. The size of such new growth projects has grown gradually, with 25.4 percent of all smartphone users currently watching video content with small mobile devices. Therefore, de-largeization, it is thought that visual language is needed for viewing small mobile devices that are capable of OTT services. To this end, this paper will identify the problem in viewing popular video content with small mobile devices and Survey and study its impact on viewers using the questionnaire.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.11B
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• pp.969-978
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• 2006

Recently, there has been explosive growth in Internet service contents, and we have witnessed the emergence of many real-time applications on the Internet. These types of applications require special support from the underlying network such as reliability, timeless, and guaranteed delivery, as well as different levels of service quality. Estimation network status and transcoding data rate are researching for QoS of multimedia service by using the RTP/RTCP. We propose two schemes that the way to calculate the one-way delay by expanding the structure of RTP/RTCP in Internet that provides us 'best effort' service and to estimate the network condition by using this in this paper. And we propose the dynamic RTCP mechanism based on one-way delay to deal with rapidly changed network situation immediately. In simulation, proposed monitoring schemes using the one-way delay has similar in performance to monitoring schemes using the GPS, proposed dynamic RTCP scheme obtain the desired result of decreased packet loss rate by sending RTCP RR packet lower than other schemes.

• Journal of Broadcast Engineering
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• v.20 no.2
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• pp.283-299
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• 2015

In this paper, we propose new broadcasting services that combine MMT (MPEG Media Transport) standard with MPEG-DASH (Dynamic Adaptive Streaming over HTTP) standard. MMT is a next-generation multimedia transport standard that is IP-friendly and provides functionalities appropriate for hybrid broadcasting that uses broadcast physical channels and the Internet simultaneously. MPEG-DASH enables media streaming services that can be dynamically adaptive both to the network traffic conditions of wired and/or wireless Internet and the receiving entity environment. We explain the scenarios of the proposed broadcasting services and demonstrate that various hybrid broadcasting services can be easily realized through the combined usage of MMT and MPEG-DASH. By making the test bitstreams containing contents for the new services and developing the receiver back-end software that performs the function of the receiving entity for the new services on personal computers, we verified that the proposed scenarios can be realized.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.12
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• pp.2568-2574
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• 2011

31 December 2012 will be the end of terrestrial analog broadcasting. Digital broadcasting will begin. The picture quality on analog broadcasting, was not a problem. but, In digital broadcasting, is a problem. Service for streaming on the digital broadcasting MPEG video compression. And the content is added block noise. These block noise measured by people's eyes. but, people's eyes is subjective. In this paper, the on-reference methods to detect block noise. And detected by measuring the distribution of block noise, to quantify the levels of block-noise. With this study, block noise by visual inspection using an automated tool, by being objective measure of information and communication will contribute to the development of the video.