• Proceedings of the Korea Information Processing Society Conference
• /
• 2022.05a
• /
• pp.221-224
• /
• 2022

모바일 사용자가 증가함에 따라 모바일 앱에서 사용자가 허용하지 않은 개인정보가 유출되는 프라이버시 문제가 많아졌다. 이를 해결하기 위해 구글은 앱스토어에 등록된 앱이 사용자의 개인정보를 어떻게 활용하는지 개인정보 처리방침에 명시하도록 했다. 하지만 개인정보 처리방침이 실제로 앱의 개인정보 수집 및 처리 과정을 정확히 공개하는지 확인할 수 있는 해결책이 없으며, 사용자는 앱이 개인정보를 어떻게 활용하는지 알기 위해 개인정보 처리방침에 의존해야만 한다. 본 연구에서는 안드로이드 정적 분석으로 앱이 접근할 수 있는 데이터를 확인하고, 개인정보 처리방침의 텍스트를 추출 및 분석한 뒤 결과를 비교하여 개인정보 처리방침의 신뢰성을 분석한다. 실험을 위해 구글 앱스토어에 등록된 13,223개 앱의 패키지 파일과 부가정보를 수집했고 전처리 과정을 거쳐 분석 가능한 앱을 선정했다. 선정한 앱의 모바일 앱 분석 결과와 텍스트 분석 결과를 비교하여 모바일 앱이 개인정보 처리방침에 명시된 것보다 더 많은 개인정보에 접근할 수 있음을 입증한다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2020.07a
• /
• pp.521-524
• /
• 2020

국내 모바일 MMORPG 시장에서 구글플레이 스토어, 앱 스토어의 매출 순위를 보면 순위 안에 있는 게임 중에 가챠 시스템이 없는 게임을 찾기가 힘들 정도로 모바일게임에서 가챠 시스템은 게임의 전체 매출에서 많은 비중을 차지한다. 과거 가챠 시스템으로 인하여 사행성과 과금 유도가 너무 심해져 2015년 확률형 아이템 규제 법안이 발의되어 현재까지 게임회사들은 확률을 공개해왔다. 하지만 공개된 확률에는 유저들이 모르는 큰 오류가 존재한다. 본 논문에서 그 오류를 알아보고 모바일 게임 가챠 시스템의 건전성을 확보하기 위한 방안을 제시하고자 한다.

• 한국벤처창업학회:학술대회논문집
• /
• 2023.04a
• /
• pp.1-5
• /
• 2023

최근 정보통신기술의 발달로 인하여 디지털 전환의 발달이 활발하다. 특히나 이런 디지털 전환의 영향은 대기업에게만 주는 것이 아닌 소상공인들에게도 많은 영향을 주고 있다. 하지만 소상공인들을 대상으로 한 디지털 전환에 대한 연구는 적은 편이었기에 본 연구에서는 디지털 전환으로 인한 소상공인의 실질적인 성과가 있는가를 살펴보았다. 연구 방법으로는 보다 디지털 전환을 겪으며 소상공인들이 느꼈을 의사결정과 갈등의 현상을 파악하기 위하여 사례연구로 진행하였다. 연구 대상자로는 국내 대표 플랫폼인 N사에 디지털 전환 시스템인 스마트 스토어 개설과 라이브 커머스 등을 이용해 보고 싶었던 소상공인 여섯 팀을 섭외하여 진행하였다. 소상공인 디지털 전환을보다 면밀히 과정 기록 및 도움을 주기 위하여 경기도에 위치한 G학교 경영학 학부생들과의 협업으로 진행되었다. 연구는 총 12주 정도 소요되었고 프로그램이 끝난 후 각 소상공인 대표들과의 심층면담을 진행하였다. 본 연구에서는 소상공인들 스토어의 매출 및 고객 유입수가 모두 현저히 증가한 것으로 보여줌으로서 실질적인 성과가 있음을 보였다. 면담에서는 소상공인들이 디지털 전환은 새로운 고객 유입 및 홍보와 언제든 고객을 맞이할 수 있는 환경을 위해서는 선택이 아닌 필수라고 언급하여 정성적인 성과로 증명하였다.

• 베이커리
• /
• no.12 s.353
• /
• pp.40-42
• /
• 1997

• Digital Contents
• /
• no.4 s.59
• /
• pp.61-61
• /
• 1998

데이텍은 지난해 9월 인터넷과 멀티미디어 시대에 적합한 객체지향형 데이터베이스 오브젝트스토어를 공급하면서 국내 데이터베이스 시장에 뛰어들었다. 현재의 시장보다 미래의 시장을 예상하고 사업을 확대하는 데이텍을 찾아가 봤다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.6
• /
• pp.916-928
• /
• 2009

The objective of this study is to investigate the differences in online visual merchandising practices of online apparel retailers between Korea and China. The 40 websites based on the sales were selected with 5 retail stores per website. Totally, 200 online retail stores were analyzed by content analysis and chi-square test. As a result, 8 online visual merchandising factors were extracted: convenience, product presence, product information, service, interest, participation, aesthetics, and fitness. There were significant differences in all 8 factors of online visual merchandising practices of apparel retail stores between Korea and China. The contribution of this study is to supply for understanding of what are the online visual merchandising composition items and factors and how they were used differently between Korea and China in a real situation of online visual merchandising.

• Korean Institute of Interior Design Journal
• /
• v.23 no.3
• /
• pp.193-203
• /
• 2014

In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.

• Journal of Korea Society of Industrial Information Systems
• /
• v.19 no.1
• /
• pp.99-109
• /
• 2014

This study illustrates and compares the platform strategy of Apple and Samsung, which have been operating their own App stores, by using the $IISI^n$ model. Apple, the first mover of the platform, has employed closed strategy for quality control of the platform and customer loyalty. On the other hand, Samsung has employed open strategy for increasing the platform network effects. The result of this study showed that the platform strategy "Openness", which is a free entry of participants, and "Sharing" of created value, are important along with the excellent platform environment. As a pioneering study of the platform strategy for the co-creation, this research contributes to both theory and practice.

• Korean Institute of Interior Design Journal
• /
• v.25 no.4
• /
• pp.135-146
• /
• 2016

The purpose of this study is to analyze the correlation between fashion brand image and store space image. To investigate this study further, one of the luxury fashion brands was selected for a case study and surveys were conducted to 200 participants. This study evaluates the factors of fashion brand images that customers associate with a brand before stepping inside the flagship store. Also it analyzes the factors of store space image after the experience of the flagship store. As a result of the correlation analysis based on quantitative statistic measures, the fashion brand image and store space image coincided highest with extraordinary, young and strong characteristics. According to the space elements of the flagship store, the relationship of the brand image with the store image was investigated. As a result of analysis, customers felt the high correlation with the facade among the architectural elements of flagship store. This resulted in that customers consider that the black box of the facade represents originality of this fashion brand as a concept of spatial elements. As a practical implication, companies should understand that the architectural design is a very crucial component in designing the flagship store, as it gives customers their first impression about a brand. The brand image is required to be integrated through the exterior design of the store. The final conclusion of this study shows that the flagship store provides a space where you can experience the corporate value and brand through the space of brand experience and share an emotional image created by the brand as well.

• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.381-387
• /
• 2020

In order to study the similarities and differences of user experience of contactless retail services between Chinese and Korean users, this study focuses on E-mart 24 Self Convenience Store Gimpo DC Branch, Conducted in-depth interviews with Chinese and Korean users who have experience. The interviews are based on the 7 principles of Peter Morville's Honeycomb Model. As a result, the satisfaction of Chinese users is higher than that of Korean users. Human touch, and the desire for a faster society made Korean users more resistant to E-mart 24 Self Convenience Store. Chinese users raised concerns about the inconvenience of the system with little consideration for foreign users. It is expected that this study will help E-mart 24 Self Convenience Store to satisfy users from more cultural backgrounds.