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http://dx.doi.org/10.9723/jksiis.2014.19.1.099

Operational Strategy of Co-creation Platform: Comparative Analysis of Samsung Apps and Apple Appstore  

Kim, Na Rang (동아대학교 경영정보학과)
Hong, Soon Goo (동아대학교 경영정보학과)
Kim, Jong Weon (동아대학교 경영정보학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.19, no.1, 2014 , pp. 99-109 More about this Journal
Abstract
This study illustrates and compares the platform strategy of Apple and Samsung, which have been operating their own App stores, by using the $IISI^n$ model. Apple, the first mover of the platform, has employed closed strategy for quality control of the platform and customer loyalty. On the other hand, Samsung has employed open strategy for increasing the platform network effects. The result of this study showed that the platform strategy "Openness", which is a free entry of participants, and "Sharing" of created value, are important along with the excellent platform environment. As a pioneering study of the platform strategy for the co-creation, this research contributes to both theory and practice.
Keywords
Co-creation; Apple; Open Innovation; Platform; Appstore; Samsung Apps; $IISI^n$ model;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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