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http://dx.doi.org/10.14400/JDC.2020.18.10.381

A Comparative Study on User Experience of Contactless Retail Services between Chinese and Korean Users  

Yang, Chen-Yue (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.18, no.10, 2020 , pp. 381-387 More about this Journal
Abstract
In order to study the similarities and differences of user experience of contactless retail services between Chinese and Korean users, this study focuses on E-mart 24 Self Convenience Store Gimpo DC Branch, Conducted in-depth interviews with Chinese and Korean users who have experience. The interviews are based on the 7 principles of Peter Morville's Honeycomb Model. As a result, the satisfaction of Chinese users is higher than that of Korean users. Human touch, and the desire for a faster society made Korean users more resistant to E-mart 24 Self Convenience Store. Chinese users raised concerns about the inconvenience of the system with little consideration for foreign users. It is expected that this study will help E-mart 24 Self Convenience Store to satisfy users from more cultural backgrounds.
Keywords
Contactless Retail Services; Self Convenience Store; User Experience; E-mart 24; Chinese Users; Korean Users;
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