• Title/Summary/Keyword: 스마트오더

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The Effect of Smart Oreder Service on Satisfaction and Continuous Use Intention: The Moderating Effect of Personality Type (스마트 오더 서비스가 만족도와 지속사용의도에 미치는 영향: 성격유형의 조절효과)

  • Yea Ji Yeon;Cheol Park
    • Information Systems Review
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    • v.24 no.2
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    • pp.41-66
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    • 2022
  • With the development of IT, mobile apps and the expansion of contactless services due to COVID-19, "smart orders" have recently been activated in the food and beverage service. Even in recent years, when sales have declined, the number of orders made by smart orders has been steadily increasing, and this ordering method can accumulate customer data, enabling effective customized services in the future. In the present study, satisfaction with smart orders and continuous use intention were studied based on the technology acceptance model (TAM). And it focused on whether there is a difference in personality when using smart orders. For this purpose, a survey was conducted on 317 smart order users, and the hypothesis was verified by structural equation model analysis. Perceived benefits had a significant effect on satisfaction; also, satisfaction had a significant effect on continuous use intention. There is a significant disparity between introvert and extrovert type. As a consequence, the introverted type has a greater intention to perceive usefulness of smart orders and continuously use them. These results suggest that the customer's personality type should be considered in future customer customization strategies.

Expansion of coffee shop untact service and research on delivery service - Focusing on coffee delivery keywords that utilize big data - (언택트 서비스 증가와 커피전문점 배달서비스 연구 - 빅 데이터를 활용한 커피배달 키워드 중심으로 -)

  • Lim, Miri;Ryu, Gihwan
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.183-189
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    • 2022
  • COVID-19 is also influencing the coffee industry. This will increase untact consumption, a new consumption trend. Consumption utilizing online channels and delivery service applications that represent untact consumption is becoming commonplace. The coffee industry is also increasingly using coffee shops with drive-through and smart ordering systems that can be ordered with minimal contact. While most of the untact services are preempted at franchise stores, many independent coffee shops still offer differentiated services by communicating directly with customers. However, along with the prolonged COVID-19 infection, coffee shops in the present era, which cannot be free from infectious diseases, have no choice but to worry about delivery services. Therefore, this study analyzed the factors that influence coffee delivery services. Research results due to the influence of COVID-19, regular delivery services have increased along with coffee delivery services. Regular delivery services will play a central role in coffee delivery services due to increased use of home cafes by consumers who want to enjoy coffee in various ways.

A Study on Factors Affecting Consumer's Word-of-Mouth Intention of O2O service: Focused on Chinese Smart Order Service (O2O 서비스 구전의도에 영향을 미치는 요인에 대한 연구: 중국 스마트 오더 서비스를 중심으로)

  • Yu, Jun;You, Jae Hyun
    • The Journal of Information Systems
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    • v.32 no.2
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    • pp.1-24
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    • 2023
  • Purpose The aim of this study is to investigate how system quality, privacy concerns, and usefulness impact user satisfaction and word-of-mouth intention towards smart order services among Chinese consumers. The study also seeks to provide both theoretical and practical implications based on the findings. Design/methodology/approach This study conducted an empirical study on Chinese consumers through an online survey on 274 users of smart order service in China. To analyze the data, frequency analysis, reliability analysis, and confirmatory factor analysis were performed using SPSS 26.0 and AMOS 26.0 statistical programs, and structural equation model was used for hypothesis testing. Findings The study results are as follows. First, system quality was found to have a positive effect on usefulness and user satisfaction. Second, privacy concerns were found to have a positive effect on user satisfaction, but not on usefulness. Third, user satisfaction was found to have a positive effect on consumers' word-of-mouth intention of the smart order service. Finally, mediating effects were found between system quality and user satisfaction through usefulness, as well as between system quality, perceived privacy concern, and usefulness through user satisfaction.

Design for Interworking with Payment System using Short-Range Wireless Communication Method (근거리 무선 통신 방식을 이용한 모바일 결제 시스템 연동에 대한 설계)

  • Lee, Ju-Sang;Lee, Hyo-Seung;Oh, Jae-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.15 no.6
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    • pp.1031-1036
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    • 2020
  • Untact marketing emerged as one of the top 10 marketing in 2018. Since then, the scale of the mobile payment market has expanded, and the ratio of payment through mobile is melting into life even offline. Various mobile apps such as Samsung Pay and Smart Order are already popular systems, and various other mobile payment systems are increasing. For such mobile payments, this paper aims to comprehensively design a general-purpose untouched offline payment system by designing a mobile payment system that applies a short-range wireless communication method along with a study on the currently available mobile payment-linked API. We propose an offline payment system with an untouch method to prevent the spread of infectious diseases and contribute to a healthy society by solving the problem and minimizing contact with others in the current situation like the Corona 19 Incident.