• Title/Summary/Keyword: 수출특성

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Design of Marketing Contents for Functional Rice Wine from Ecklonia cava (감태를 이용한 기능성 막걸리 홍보 콘텐츠 설계)

  • Jin, Seung-Hoon;Ko, Seung-Hyeok;Kim, Hee-Li;Lee, Hye-Lin;Hyun, Taek-Hwa;Kim, Youn-Sun;Oh, Jong-Min;Kim, Hyung-Chul;Ko, Seong-Bo;Lee, Sun-Joo;Cho, Jung-Won
    • Proceedings of the KAIS Fall Conference
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    • 2010.05a
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    • pp.49-52
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    • 2010
  • 최근 국내시장에 판매되고 있는 막걸리의 종류는 매우 다양하며, 주류시장에서도 큰 수입원으로 부각되고 있다. 또한 국내뿐 만아니라 해외수출 비중도 높아지고 있으며, 주류관련 기업에서는 고급화 전략으로 마케팅을 하고 있다. 막걸리와 더불어 상품화 비중이 높아지고 있는 기능성 주류는 미용, 건강, 갈증해소 등 다양한 효능을 가지고 있으나, 일반적인 주류의 홍보에 비해 상대적으로 미비한 상태이다. 본 연구의 일부분으로 제작되는 막걸리는 피부미용, 면역력 강화, 뇌기능 개선 등의 효과를 갖는 감태를 주성분으로 하여 제조한 기능성 주류이다. 따라서, 본 연구에서는 감태를 이용한 기능성 막걸리의 제조과정과 막걸리의 특성을 파악한 효과적인 홍보 방안을 위한 콘텐츠 설계 및 개발에 대한 제안한다.

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Effects of CCC and Diniconazole on the Growth Retarding of Grafted Cactus (접목선인장의 생육 억제에 미치는 CCC, Diniconazole 처리 효과)

  • Choi, I-Jin;Jeong, Myeong-Il;Kim, Mi-Seon
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.4
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    • pp.234-238
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    • 2008
  • This experiment was conducted to investigate the effect of growth retardants such as CCC and diniconazole in grafted cactus for control shipping product of grafted cactus, which had high degree of dependence upon export. The PGRs were 50, 100, 150 $mg{\cdot}L^{-1}$ CCC and diniconazole, respectively. Treatment of diniconazole and CCC not reduced diameter on Gymnocalycium mihanovichii var. friedrichii but number of tubercle reduced significantly according to the increase of diniconazole treatment, control was 7.2 tubercles, but with 100 $mg{\cdot}L^{-1}$ diniconazole was 6.4 tubercles. Treatment of diniconazole and CCC reduced significantly diameter and tubercle number on Chamaecereus silvestrii f. variegata at higher concentration. Diameter and height reduced significantly the treatment of CCC with 3.3 and 13.4 mm of 150 $mg{\cdot}L^{-1}$, respectively. Dry weight of root, rootstock and scion decreased at higher concentrations of CCC and diniconazole in Chamaecereus silvestrii f. variegata. The most effective method of plant growth retardants for controlling of shipping time was the 150 $mg{\cdot}L^{-1}$ CCC treatment.

A New Gymnocalycium mihanovichii 'Hwangun' with Bright Yellow Color (밝은 황색 비모란 선인장 '황운' 육성)

  • Park, Pil Man;Kim, Won Hee;Lee, Eun Kyung;Kim, Seung Tae;Jeong, Myeung II;Yoo, Bong Sik
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.4
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    • pp.291-294
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    • 2010
  • A new grafted cactus cultivar, G. mihanovichii 'Hwangun', for exporting abroad, was developed by crossing G. mihanovichii 'Hwangwol' variety with yellow and orange color, and G. mihanovichii '0111021' line with yellow color in 2008. It grew for 6 months after grafting in vitro and culturing at 100 mL test tube. After grafting and planting in greenhouse in 2005, various characteristics were evaluated three times until 2008. It has flat-round shape and bright yellow skin. In addition, it has 7 to 9 ribs and brown straight spines on the body. The diameter of it was 40.9 mm after 10 months after planting, and small comparing with G. mihanovichii 'Hukwang' cultivar. The ability of propagation in G. mihanovichii 'Hwangun' is prior to that of G. mihanovichii 'Hukwang' producing approximately 22.3 daughter globes for 10 months.

The Regional Comprehensive Economic Partnership in East Asia and Its Economic Effects: A CGE Approach (CGE모형을 이용한 동아시아 역내포괄적경제동반자협정(RCEP)의 경제적 영향 분석)

  • Ko, Jong-Hwan
    • International Area Studies Review
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    • v.17 no.4
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    • pp.1-21
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    • 2013
  • This study aims at conducting a quantitative assessment of potential economic effects of the Regional Comprehensive Economic Partnership (RCEP) consisting of 10 Member States of the ASEAN, Australia, China, India, Japan, Korea and New Zealand using a multi-region, multi-sector CGE model. Three different policy scenarios are carried out based on baseline scenarios: China-Japan-Korea FTA (Scenario 1); ASEAN+3 FTA (Scenario 2); and the RCEP (Scenario 3). The impacts of three scenarios are described in terms of real GDP, Equivalent Variation as a measure of welfare, export and import volumes, trade balance, and terms of trade. This study finds that the RCEP is to lead to an increase in real GDP of all members of the RCEP, with Korea as a winner with a highest additional economic growth of 2.43 percent, which implies that Korea is in a better position to play a leading role in promoting the RCEP.

Korean welfare regime in the conservative administration, 2008-2016 (역진적 선별성의 지속과 확장성의 제약, 2008~2016: 이명박·박근혜 정부시기 한국복지체제의 특성)

  • Yoon, Hongsik
    • 한국사회정책
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    • v.25 no.4
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    • pp.163-198
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    • 2018
  • This study analyzed the change of the Korean welfare regime during the conservative government. It is clear that the welfare expanded during the conservative government, but this expansion was the process of realizing the constraint of expansion that reduces future welfare expenditure in Korea. In addition, as the public welfare centered on social insurance expanded after 10 years of liberal government, the backward selectivity of the Korean welfare regime strengthened in the conservative administration. Expanding social insurance itself does not reinforce the backward selectivity of the Korean welfare regime. However, the industrial structure created by the export-led growth system has intensified the fragmentation of the labor market, and expanding social insurance designed based on regular workers under these conditions has forced the backward selectivity of the social security system. It is for this reason that the backward selectivity has been reinforced during the conservative government.

The Effects of Product Attributes, Brand and Corporate's Images on Consumer's Purchasing Intension - Focusing on Chinese Cellular Phone Markets in 9 Areas - (제품속성, 브랜드 및 기업 이미지가 소비자의 구매의도에 미치는 영향 -중국 9개 지역의 휴대폰시장을 중심으로-)

  • Jin, Cheng-Zhe;Park, Eui-Burm
    • International Area Studies Review
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    • v.12 no.3
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    • pp.367-390
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    • 2008
  • The Chinese cellular phone markets growth has the character which is two-sided gives the chance and threat in Korean mobile communication industry. This also demands the localization of the international marketing strategies which establishes in grasp of consumer consuming propensity and purchase intention. It is the goal that provides a strategic current point to the Korean enterprise which enter to China. To observe a test of hypothesis results concretely from empirical analysis with after words is same. The hypothesis 1, 'corporate image really will plus affect(+) in purchase intention' the hypothesis was adopted. The hypothesis 2, 'brand image really will plus affect(+) in purchase intention' also the hypothesis was adopted. The hypothesis 3, 'product attributes really will plus affect(+) in purchase intention' also the hypothesis was adopted. The other research hypothesis which sex and age were rejected, school was adopted partially, others was adopted. When about the consumer who is used from empirical analysis measurement items in the center application presents the strategies which is possible in fact.

A Study on Myanmar Power Marker for Korean Firms - Focused on CHP, CDM, MDB - (한국기업의 미얀마 전력시장 진출 방안에 관한 연구 - CHP, CDM, MDB를 중심으로 -)

  • Yu, Cheon;Hwang, Yun-Seop
    • International Area Studies Review
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    • v.20 no.4
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    • pp.37-56
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    • 2016
  • The purpose of this research is to present the implication for Korean firms' entry into the power market in Myanmar. This study investigated the characteristics of the Myanmar power market and analyzed SWOT, focusing on energy policy, power supply and demand, energy relations with neighboring countries and climate change issue. Opportunity factors are changes in energy strategies, the launch of an energy integration organization, changes in the power energy portfolio, rapid economic and power demand growth, and a clean development mechanism. The threats are high nonfulfillment of a contract, high power loss rates and low electricity distribution rates, increased energy exports to neighboring countries, and vulnerability to climate change. We suggest the use of CHP (Combined Heat and Power), Clean Development Mechanism (CDM), and Multilateral Development Bank (MDB).

'Korean Wave' News Analysis Using News Big Data ('한류' 경향에 관한 국내 언론 기사 빅데이터 분석 연구)

  • Hwang, Seo-I;Park, Jeong-Bae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.5
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    • pp.1-14
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    • 2020
  • This study conducted a topic modeling and semantic network analysis of 'korean wave' and its meaning in Korean society from 2000 to 2019 by applying an agenda setting theory. For this purpose, a total of 197,992 newspaper articles which reported 'korean wave' issues were analyzed by applying topic modeling and semantic network analysis. As a result, first, the word 'korean wave' mainly appeared in korean-related regions in the korean press. culture and economy. second, a total of 9 topics related to korean wave issues appeared. This was followed by 'broadcast', 'export', 'domestic and foreign affairs', 'education', 'beauty and fashion', 'music and performance', 'tourism', 'media(platform)', and 'region'. Lastly, korean wave was mainly discussed at the cultural and economic ares. In addition, it was clustered into five characteristics: 'cultural hallyu', 'business hallyu', 'education', 'environment', and 'geography'.

The Market Performances and Business Cultural Environment of Korean Enterprises at Central and South America (한국 기업의 중남미 시장 진출 실태와 통상 문화 환경에 관한 연구)

  • Chang, Chisoon;Ko, Hyukjin
    • International Area Studies Review
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    • v.13 no.1
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    • pp.341-367
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    • 2009
  • This study is aimed to analyse the performances and market positions of Korean products at the Central and South America where recently come into the spotlight for the emerging markets with FTA. The main problems were not the communication or geographical distance but the faint Central and South American specific support of the government and indifferent market approaching concepts. New cultural merchandising approach, Korean enterprise can maintain the competitive advantage against with chinese low products which is main opponent in this market. In order to achieve the close cultural approach, Korean enterprise should use the 'elite groups' in the Central and South america whom are multi cultural leaders in there and also needs to use the Korean CQO merchandisers in the Central and South America. And the new FTA with rest of countries in the Central and South America more aggressively will be the inmost objet of maintaining competitive advantage and we could change the concept of the this market from 'big indifferent market' to 'strategic market' as a hopeful market for achieve the diversification of export.

Characteristics and Policy Implications of Materials and Parts Industry in Japan (일본 소재부품산업의 특성과 시사점)

  • Kim, Young-woo;Lee, Myun-hun
    • Journal of Venture Innovation
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    • v.2 no.2
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    • pp.31-46
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    • 2019
  • Materials and Parts acts as the bridge in the manufacturing industry. In 2018, the materials and parts industry became the leading industry in Korea as its export reached $316.2 billion, accounting for 52.3 percent of the country's total exports. As such, it is the main industry of Korea leading the trade surplus, but when it comes to Japan, it is not. The trade deficit with Japan shrinks to $24 billion last year but the materials and parts industry still accounts for 60 percent of total deficit, which is about $15.1 billion. Today Japan has the top competitiveness in the high-tech materials and parts industry and the factors can be found in cooperation and symbiosis among companies, monotsukuri spirit, and long-term government policy. In order for Korean economy to pursue the Japan's high-tech materials and parts industry, the following change of perception is necessary. First, the material and parts industry requires win-win cooperation. In general, materials and parts are intermediate products. Therefore, it is important to understand the characterist that the transactions are all made up between companies not the with consumers. Second, expansion of joint technology development is absolutely necessary. South Korea is a leading country in the field of general-purpose materials and parts. However, the research shows that South Korea has structure which small and medium-sized companies could have difficulties in developing high-tech products as finding demand and developing market are hard due to low participation of large corporations at R&D stage. It is necessary for large corporations to participate in joint R&D and share opinions of customers from the beginning stage of R&D. Third, a long-term approach is needed. Structural vulnerabilities in the Korea's materials and parts industry, including the lack of advanced technologies is the main reason of solidification of Korea's trade deficit with Japan but there are also cultural differences about technology in the background. Even if it takes time, a long-term approach is absolutely necessary to build up technology and know-how in order to secure competitiveness in the high-tech materials and parts industry. This approach applies to act of corporation and government policy.