• International Commerce and Information Review
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• v.17 no.1
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• pp.57-85
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• 2015

This paper is a study on export support system that a small company can make the export performance early in the overseas market and also can enhance international marketing capabilities. The model is solved to operational problems of the conventional export support program, and it contained a further support action to complement the weakness of the program. We want to create a Smart-Platform(Export Power Double Plus-Platform: EPDP)that we can improve the export capability of SMEs in the short term. The model will be very useful to export support agencies as an integrated support platform that supports the international marketing of the korean SMEs. And added some case studies of SMEs in Daejeon city.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.2
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• pp.95-107
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• 2023

The purpose of this study is to investigate the impact of export promotion programs (EPPs) on the export performance of small- and medium-sized enterprises (SMEs), with a specific focus on the influence of EPPs for promising SMEs in the export market. Using data on SMEs provided by the Industrial Bank of Korea (IBK), we conducted a fixed-effects model analysis from 2016 to 2019. Our study shows that EPPs have a positive and significant relationship with export intensity. Further analysis reveals that SMEs utilizing the financing support system provided by EPPs tend to improve their export growth and financial performance relative to their counterparts. While EPPs can assist SMEs with their internationalization efforts, their similarity and redundancy are recognized as potential limitations. This study complements the existing literature that has mainly focused on surveys and cross-sectional analysis by specifying the research subject to promising SMEs in export, and analyzing the effects of the export promotion program supported by IBK Industrial Bank. The results of this study are expected to provide implications for improving SMEs' export capabilities.

• International Commerce and Information Review
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• v.17 no.2
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• pp.123-150
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• 2015

The present study examined the moderating influences of firm type(B2B, B2C) on the relationships between SMEs' utilization of government export assistance programs, firm capabilities(marketing & technology capabilities) and export performances(financial and strategic performances). The results of regression analyses on 247 B2B and 137 B2C cases showed that the positive influence of utilization of export assistance programs on financial performance was greater for B2B than for B2C SMEs. This construct, however, had no influence on strategic performance for neither B2B nor B2C cases. Further, both marketing and technology capabilities have positive influences on each of financial and strategic performances. Marketing capability, however, had a greater influence on financial performance for B2C than for B2B SMEs. Technology capability had a greater influence on financial performance for B2B than for B2C SMEs. Implications, limitations, and future studies were also discussed.

• 프린팅코리아
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• v.13 no.9
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• pp.67-77
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• 2014

201년부터 2014년까지 최근 5년간 상반기 인쇄물 수출액은 2010년 2억4055만 달러, 2011년 1억4015만 달러, 2012년 1억2437만 달러, 2013년 1억1992만 달러, 2014년 1억1240만 달러였다. 2010년 상반기 2억 달러를 넘어섰던 인쇄물 수출은 2011년 -41.7%, 2012년 -11.2%, 2013년 -3.5%, 2014년 -6.2%를 보이며 4년 연속 마이너스 성장했다. 태국 한 나라에 수출한 인쇄물만 1억 3689만 달러에 달했던 2010년 상반기는 전년동기 대비 102.4% 증가라는 놀라운 기록을 세운 바 있다. 하지만 다음해부터 태국 정부의 수입제한조치로 태국으로의 수출길은 뚝 끊겼다. 2011년 3월 발생한 동일본 대지진에 따른 대체수요로 일본 수출이 큰 폭으로 증가했지만 2011년 상반기 인쇄물 수출은 2010년 대비 41.7% 급감했다. 수출 특수는 재현되지 않는 가운데, 계속된 수출 감소로 이제는 상반기 인쇄물 수출 1억 달러를 지킬 수 있느냐도 관건이 되고 있을 정도다. 아울러 상반기 초라한 수출 성적표를 하반기에 어떻게 끌어 올리느냐가 숙제가 되고 있다. 지난 2013년 상반기 수출실적(-3.5%)은 좋지 않았지만, 정부와 인협 등 인쇄관련 단체의 적극적인 인쇄사 수출지원 프로그램으로 계속된 세계 경기침체에도 불구하고 하반기 수출실적이 크게 호전돼 3년만에 최대 수출액인 2억9천만 달러를 기록한 선례가 있기 때문이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.107-120
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• 2015

This study compares own-brand exporting SMEs' utilization of various government-run exporting service programs that provided support in searching for overseas distributors, in overseas market research, and in marketing support. Researchers measure how important firms found each of these components of the program, as well as firms' satisfaction with these services, based on the type of product exported (industrial vs. consumer goods) and the level of economic development of the host countries (developed, newly industrialized, and developing.) A total of 245 own-brand exporting SMEs were surveyed and analyzed in this study. Results indicated that KOTRA was the most frequently used organization by the sample SMEs, regardless of the product type and the economic level of host countries. Industrial-goods exporting SMEs found support in searching for overseas distributors more important than consumer-goods exporting SMEs. SMEs exporting to developed countries considered overseas market research and marketing support and searching for overseas distributor programs more important than SMEs exporting to NIE or developing countries. In addition, industrial-goods exporting SMEs were more satisfied with the overseas market research and marketing support and searching for overseas distributor programs than consumer-goods exporting SMEs. However, there were no differences in satisfaction among firms based on the level of economic development of host countries. Several cases of significant correlations between the importance of and satisfaction with the utilization of government exporting service programs were found.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.61
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• pp.249-272
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• 2014

The purpose of this study is to seek the revitalization plans of export platform for supporting export enterprise of the domestic public services. To activate the export platform, alternatives to two aspects are required as follows. First of all, a governance plan of export platform should be established. At present, an operation entity of export platform, which is still developing stage, is not yet established. In this situation, even though export platform developed, it will faced with inefficient operation. Therefore, an operation entity and appropriate business model are important to the platform activation. second, to activate platform, it is necessary to support export process of life cycle. In particular, the service, which can support the business strategies setting and project implementation stage, is required. In addition, in order to activate the export platform is need to operate with he government's support program.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.199-210
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• 2015

This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.

• Bulletin of Korea Environmental Preservation Association
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• s.398
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• pp.2-4
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• 2012

최근 가장 유망한 산업 분야를 꼽으라면 단연 환경산업이라고 할 수 있을 것이다. 과거의 경우, 환경산업은 환경오염 유발물질을 처리하기 위한 '사후처리산업'으로 인식되었고, 환경정책은 기업 활동을 규제하는 정책으로 '경제성장과 상충되는 개념'으로 인식되었던 것이 사실이다. 하지만 최근 들어 '삶의 질'에 대한 관심이 커지고, 기후 변화 대응 및 수자원관리의 중요성이 커짐에 따라 환경산업은 친환경 제품생산, 신 재생에너지 개발, IT/BT 등 첨단기술과의 융합사업 등 그 분야를 점차 확대해 가고 있는 추세이다. 환경부도 환경산업을 정책적으로 육성하기 위하여 환경과 경제의 상생을 목표로 하여, 유망 환경기술에 대한 R&D 투자 확대, 환경전문인력 양성 프로그램 운영, 환경산업 비즈니스 상담회 개최, 수출지원 상담센터 운영 등 다양한 지원프로그램을 마련하고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.1-10
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• 2015

This study examines the relationships between export intensity and knowledge search activities of Korea SME manufacturers. Using 2,145 firm data from the 2011 SME Technology Statistics Survey, we focused on the nonlinear relationships of export intensity and internal and external knowledge search activities. The results show that there are U-shaped relationships between export intensity and both of internal and external knowledge search activities. Local market-oriented or global market-oriented SMEs than the middle-level of exporters have more search activities both internally and externally. This study extends our understandings on the relationships between export intensity and knowledge search activities. There are some policy implications to develop supporting programs differing in knowledge search activities according to the acceleration of export or globalization of Korean SME manufacturers.

• The Optical Journal
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• s.149
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• pp.61-64
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• 2014

한국광학기기산업협회(회장 박원희)는 2014년도 사업추진방향을 정밀광학산업 기술기반 확충 및 국제 교류 협력사업 강화, 회원사에 대한 지속적인 경쟁력 제고 등으로 정하고 적극적인 사업을 펼쳐나갈 계획이다. 주요 사업으로 국내외 전시사업, 한일 협력사업, 광학 교육사업, 광학분야 표준화사업 등을 추진해 나가고 있다. 올해에도 국내 업체 제품들의 우수성을 전 세계에 널리 알리고 수출 촉진을 위해 해외 유력 전시회를 발굴하여 공동전시 사업을 활발히 전개해 나가는 한편, 회원사 R&D 지원 확대를 위한 레이저 연구회 활동과 일본 광기술 지도 및 연수 프로그램도 더욱 알차게 운영해 나갈 계획이다.