• International Commerce and Information Review
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• v.14 no.3
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• pp.113-138
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• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

• International Commerce and Information Review
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• v.16 no.2
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• pp.279-296
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• 2014

This study focused on the Technology export of Korea SMEs. Therefore this study made an empirical analysis for investigating the competitiveness of technology export in Korea SMEs and using panel data 2003-2011 of technology trade data between 72 Countries. In particular, the study deduced the correlation between technology export in Korea SMEs using the variables of Gross Domestic Expenditure on R&D and Per capita GDP, distance, population, free-trade index, firm R&D against industry value added of country, Patent grants by country to USA fixed effect model in panel linear regression model. It is found that the Technology export of Korea SMEs made a significant effect on the per-GDP, Gross Domestic Expenditure on R&D. The results suggest that the study should use technology gap variables and the strategy for activating the Technology export of Korea SMEs should be made for future works.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.131-148
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• 2023

This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.167-178
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• 2016

This study was carried out for two purposes. One is to analyse the relationship between export performance and the five capabilities of R&D intensive firms (new product development, overseas market information, SNS and communications, brand and marketing). The second purpose is to verify the difference in those capabilities between R&D intensive small companies and mid-sized companies. Based on the OECD's classification of "technology intensity", R&D intensive firms are defined as the firms which are investing more than 5% of their annual sales in R&D activities. This study reveals the significant and positive relationships between the export performance and three capabilities( overseas market information, SNS and communication, brand) except for new product development capabilities and marketing capabilities. Those capabilities increase export performance. On the other hand, this study finds a significant difference in overseas market information capabilities and brand competence between R & D-intensive SMEs and mid sized companies. It is shown that those two capabilities in the mid sized firms are stronger than in the SMEs. These findings have important implications for the growth of R&D intensive SMEs in the global market. First, for higher export performance of R&D intensive firms, three capabilities such as overseas market information, SNS-communication and brand should be strengtened. In particular, SNS-communication capabilities as innovative marketing competences should be developed together with traditional marketing capabilities. Second, the growth of SMEs into Mid-sized firms needs the development of brand competences and overseas market information capabilities.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.195-201
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• 2020

As the globalization accelerates, many changes are taking place in the business environment. In particular, not only large companies, but also small and medium-sized enterprises are actively looking to overseas markets. Therefore, this study is to grasp the factors affecting the performance of export SMEs. The government's support policy and related experience are expected to have a significant impact on the performance of export SMEs. In this study, a questionnaire survey was conducted for the employees of SMEs and this was analyzed. The result of the analysis shows the government's export support policy had no significant effect. Experience (industry and overseas) was found to have a significant effect on corporate performance. The results of this study are expected to provide practical guidelines for SMEs preparing for export, and show that the role of government is not important at the policy level.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.221-249
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• 2006

최근 세계는 경제블록화가 급속한 진행되는 한편 EU가입국의 확대, 중국의 WTO 가입을 비롯하여 정보통신기술의 발달에 따른 무역 패러다임의 변화 등으로 급격한 전환기를 맞이하고 있다. 이러한 무역환경의 변화에 신속히 대처하기 위해 우리나라는 폭넓은 무역지원정책을 추진하고 무역관리체계를 정비하고 있음에도 불구하고 기대만큼의 실효를 거두지 못하고 있으며, 중소기업들은 국내외 경기의 지속적인 침체로 점차 해외경쟁력을 잃어가고 있다. 수출진흥을 위한 정책지원 전략은 무역환경의 변화에 대한 정확한 인식을 바탕으로 하여 무역중소기업의 무역마케팅구조를 근본적으로 개선하는데 궁극적인 목표를 두고 현장실무지원 중심으로 체계적이고 종합적인 수출지원사업 실행방안을 마련하는 일이 우선시 되어야 할 것이다. 따라서 본고에서는 국내 수출중소기업들을 대상으로 설문조사를 실시하여 이를 바탕으로 정부 수출지원사업 활용현황과 무역진흥정책 추진에 따른 향후과제를 검토 분석해보고, 나아가 기업들과 정부 유관기관과의 협력방안을 도출하는데 있다.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.197-217
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• 2006

Korea economy's latent growth rate has already been decreased about 4%. During 1983-1989, the latent growth rate was 8%, before the foreign exchange crisis, 1990-1997 was 6.7%, and during $2000{\sim}2004$, it had been decreased 4.4%. The latent growth rate means economy growth rate which one nation can achieve capital, labor, and factors as applying these. Our economy growth rate was 8% in 1980s, but it had been decreased about 6.7% during $1990{\sim}1997$, after 2000, it remarkably decreased 4.8% which shows weakness of our economy's strength. This study attempts to investigate about export growth factor of venture company in our nation's growth that depends on export. This thesis studied the companies continuance and growth in external environment's regular correlation and casual relationship which surround company's factors and internal. Also, the external environment, which surrounds company, can be thought that company can't control itself, so that the company's continuance and growth can be decided because of its internal primary factors. This thesis establishes and analyzes the study model that how factors can affect to company's growth.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.409-418
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• 2008

This study analyzed the effect of degree of using online trade process services provided by e-Trade companies on the degree of user satisfaction and the online export performance in Korean small and medium-sized exporting firms(SMEs). According to the empirical survey results based on 130 sample firms, there were positive relationship among the frequency of using e-Trade companys' service, the degree of user satisfaction and the online export performance. Furthermore, the results of the moderated regression analysis showed that there were significant moderation effect of the organizational characteristics on the relationships between the degree of user satisfaction and the SMEs' online export performances. This study provides several useful implications to Korean SMEs and e-Trade companies and government policy makers.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.135-136
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• 2011

It is very crucial that small and medium-sized enterprises, called SMEs, should play a pivotal role in creating jobs and contributing to export. Day by day under the influence of the increment globalization of the world market and the rapid changes of business environment, our country has been heavily dependent on export to the foreign countries. Therefore, both enterprises' Marketing Mix such as Product, Price, Place and Promotion and global competitiveness are essential elements to raise the volume of export. The purpose of this research is to find out the relationships between Marketing Mix and Marketing Performance. The considerable number of 338 domestic export SMEs was surveyed to verify the hypothesis and research model through a covariance structure analysis via AMOS 18.0, accompanied by the confirmatory factor analysis to prove suggested potential variables. After the strenuous empirical analysis, the relationship between marketing mix elements and marketing performance, the place and promotion element of 4Ps' Mix proved to have a postive impact on marketing performance. This research focused on Marketing Mix as major elements in marketing performance. Theoretical and practical implications are generated to help both enterprises and policy-makers that cover comprehensive government policies for SMEs.

• International Commerce and Information Review
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• v.17 no.2
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• pp.285-305
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• 2015

In the era of creative economy emphasizing creativity and entrepreneurship, the Korean small and medium-sized enterprises(SMEs) never ignore them. Especially, firms, that would like to penetrate into international markets and hence survive in them, must have creativity and entrepreneurship. Nevertheless, little study has been studied the casual relationships of the variables comprehensively. Therefore, based on small and medium-sized exporters, this study would like to investigate empirically the relationships among the creativity, the entrepreneurship, and the level of internationalization. According to the research results, firstly, creativity has positive and significant effects on entrepreneurship. Moreover, entrepreneurship has a positive and significant effect on the level of internationalization. Finally, it was found that entrepreneurship partially mediated the relationships between the creativity and the level of internationalization. These results implied that creativity and entrepreneurship can play a pivotal role in improving the level of internationalization.