• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.145-154
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• 2021

현재 우리나라 한우고기 가격은 코로나 19상황, 아프리카 돼지열병 발생, 쇠고기 수급부족 등 내외부적인 환경적인 문제로 인하여 급상승하고 있다. 한우고기 수출은 2015년 홍콩을 시작으로 마카오, 캄보디아 등으로 수출 영토가 넓어졌지만 수출량은 2018년을 정점으로 감소하고 있는 추세이다. 이런 상황에서 우리나라 한우고기의 활성화를 위해 수출전략을 재검토해야할 시점이 온 것으로 판단된다. 따라서 본 연구에서는 2015년 우리나라 한우고기의 첫 수출 이후 7년이 흐르고 한우산업의 불확실성이 증가하고 있는 현 시점에서 북경, 상해, 홍콩 3개 도시를 대상으로 쇠고기 시장조사 실시를 통해 우리나라 한우고기의 가격경쟁력을 비교·분석 하였다. 그 결과, 한우고기 가격 급상승에도 불구하고 북경, 상해, 홍콩 3개 도시에서 가격경쟁력이 확보된 것으로 나타났다.

• International Commerce and Information Review
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• v.16 no.4
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• pp.103-123
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• 2014

Export performance has been a core topic in export marketing research. This study aims to investigate the relationship between adaptation/standardization strategies and export performance obtained after implementing each of these strategies to marketing mix variables. It is expected that the study results will help companies better understand an efficient marketing mix and applicability of adaptation/standardization approaches in their export ventures. New Zealand exporting firms which actively seek for export markets in Korea are selected for empirical analysis of this study. Adaptation and standardization are concepts that signify the level of intensity in each strategy; both have advantages and weaknesses. In the case of adaptation approach, it is shown that the difference in export performance between satisfactory and non satisfactory export ventures is statistically significant in marketing mix variables such as price, place and promotion. However, product variables affect statistical significance on export performance between satisfactory and non satisfactory export ventures in standardization approach. This study implies that when a company exports its product overseas, standardization effort is more important for product variables whereas much effort needed in adapting marketing variables such as price, place, and promotion to get satisfactory export performance.

• International Commerce and Information Review
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• v.14 no.4
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• pp.61-88
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• 2012

Korea exported the passenger cars(HS 8703) such as key export item 41billion dollars in 2011. But the Korea's representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles. Japan is the third largest automobile market sold annually 5 millions, despite its long-term depression. At this time of point, analyzing the competition structure of the automobile market and proposing the strategies of the Korean enterprises's export to Japan would be a great academic contribution. This study analyzed the Japanese automobile market by the method of upper enterprises' Concentration Ratio($CR_k$) based on J. S. Bain's SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese automobile market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped between Japanese car makers. Accordingly, the cross-leveraging distribution strategy, brand strategy and Japan specification(designed for Japan) development strategy of the Korean enterprises' export to Japan which can respond to the change of the Japanese automobile markets were proposed.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• 프린팅코리아
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• v.12 no.7
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• pp.74-77
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• 2013

국내 인쇄시장은 가뜩이나 좁은데다가 포화상태에 와있다. 시장확대를 위해 해외로 진출해야 한다는 목소리는 높지만 정작 인쇄물 수출은 2010년을 기점으로 하락세를 멈추지 않고 있다. 관세청의 집계에 따르면 2013년 5월까지 인쇄물 수출실적은 9641만7천달러로 가장 실적이 좋았던 2010년 동기대비 48%나 감소한 것으로 나타났다.

• 프린팅코리아
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• s.15
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• pp.166-169
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• 2003

2002년 일본 3대 인쇄회사 인쇄부분의 매출이 3~6% 감소했다고 한다. 국내의 실정도 불황에 따른 시장감소와 낮은 가공비, 3D 기피로 인한 노동력 등 많은 문제가 있는 것도 사실이다. 한솔제지의 경우 이와 같은 문제점을 근본적으로 해결하기 위해서는 인쇄시장의 확대라고 판단하고, 포장인쇄물의 수출에 관심을 가졌던 적이 있다. 인쇄물을 수출하면 종이 단독의 수출보다 부가가치가 있고, 우리의 고객인 인쇄업계도 일감이 늘어나 서로 좋을 것이라는 판단이 그 이유이다.

• Environmental and Resource Economics Review
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• v.14 no.2
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• pp.291-336
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• 2005

This paper investigates how oil price changes have an impact on the Korean manufacturing production activities. For this investigation, we use a structural VAR motel to estimate impulse response functions of industrial production, producer price and export price to an oil price increase over manufacturing industries. It finds that in most manufacturing industries, an oil price increase leads to decreases in industrial productions and domestic prices except energy intensive industries, but to increases in industrial export prices except non-metallic (26), computers and offic machinery (30), electronic components, radio, television and communication (32) industries. This result explains that an oil price increase makes negative impacts on the manufacturing production activities not only through demand slowdown in the domestic markets but also through supply contraction in the export markets.

• International Commerce and Information Review
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• v.19 no.3
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• pp.107-127
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• 2017

This paper aims to analyze comparing the international competitiveness of Korea and China of ICT 10 goods in ASEAN Big 6 countries.(Malaysia, Indonesia, Vietnam, Singapore, Thailand, Philippines). In this study, we investigate major trends in Korea's ICT goods through various data analysis and evaluate. From 2009 to 2016, As analyzed by ESI, CTB, and EMS, This paper showed Korea has increased its export, EMS and Export Competitiveness to ASEAN. However, due to rapid imports, the trade balance deteriorated and ESI decreased. China showed signs of improvement in international competitiveness, although exports, ESI and EMS were declining. Compared to South Korea, China has seen less export bias to ASEAN. ASEAN is becoming an increasingly important trade partner in Korea's ICT exporting. This paper points out several policy implications drawn from its analyses and findings.

• International Commerce and Information Review
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• v.19 no.1
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• pp.99-126
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• 2017

The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

• The Southeast Asian review
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• v.27 no.4
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• pp.41-76
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• 2017

This paper analyses the market shares and the export similarity indexes (ESI) of Korea, Japan and China in ASEAN, and then identifies the determinants of Korea's exports to ASEAN countries using single equation cointegration approaches, such as fully modified OLS (FMOLS), dynamic OLS (DOLS), and canonical cointegration regression (CCR). Various regression results are as follows: As expected, Korea's real exports tend to increase as importing country's GDP grows. The competing third country's currency depreciation affects Korea's exports differently from country to country. Most notably, it doesn't significantly affect Korean exports in Malaysia, Indonesia and Thailand. These results suggest that bilateral or third country exchange rates are not that important or decisive factors to determine Korea's exports to ASEAN countries in the long-run while economic growth in ASEAN countries matters most.