• Title/Summary/Keyword: 수입의류

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A Study on Materialism and Clothing Buying Behavior (물질주의 성향과 의복행동과의 관계 연구)

  • 박광희;서민애
    • Journal of the Korean Home Economics Association
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    • v.39 no.3
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    • pp.1-10
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    • 2001
  • The Purpose of this study was to investigate the relationship between materialism and clothing buying behavior (clothing shopping orientation, clothing selection standards, use of information sources, store selection standards, purchase and purchase intention of imported clothing). The data were obtained from questionnaires completed by 400 women in the Taegu area whose age was 20 years and older. The SPSS/PC$^{+}$ package was used for data analysis which included a test of reliability, frequency, percentage, factor analysis, t-test, and x$^2$ test. There were significant differences in clothing buying behavior between groups who had a higher tendency and a lower tendency toward materialism. In other words, those who had a higher tendency toward materialism enjoyed their shopping and pursued the world-known brands, imported brands, the latest fashions, and conspicious consumption more than those who had a lower tendency of materialism. The former put a greater focus on the latest fashion styles, brand image, and design then the latter when the\ulcorner bought clothing. Those who had a higher tendency toward materialism utilized more information sources than those who had a lower tendency. The former made purchases from the stores where they stock famous world-known brands and well-advertised stores, and had a greater purchase intention of imported clothing than the latter. In the purchase of imported clothing there was no significant difference between two groups.s.

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A Study on the Dimensions of Consumers" Attitudes and Brand Images toward Imported Casual Brands (수입 캐주얼상표에 대한 소배자 태도 차원과 상표이미지에 관한 연구)

  • 홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.6
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    • pp.1096-1106
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    • 1996
  • This study was to identify the dimensions of consumers' attitudes toward imported casual brands. Another objectives were to examine consumers' attitude according to the preference group, and to ascertain the imported casual brand images. The 55 Likert type questions were selected through the results of self-questionnaire analyses. 520 females aged between 20 to 29 in Pusan responded to the second questionnaire of consumers' attitudes and brand images toward imported casual brands. The results were as follows: 1. For final factor analysis, 56 selected from 85 questions were subjected to the principal component analyses with orthogonal rotation after extraction of 5 major factors. 2. Five dimensions are brand's uniqueness and good quality, high prestige, incongruity with native emotion and ethnocentrism, conspicuous consumption, and reasonable purchasing advantages. These factors explained 45.0% of total variance. 3. Five dimensions were different according to the degree of preference. For preference group, they purchased the imported casual brands by uniqueness, good quality and reasonable purchasing advantages. For non-preference group, they disliked the imported brands by incongruity with native emotion, ethnocentrism, and conspicuous consumption. 4. Preference group had 5.47, whereas non-preference group had 1.76 pieces of imported casual brands for this 2 years. This result suggests that to develop the domestic brands with international uniqueness, good quality, and high prestige, and to improve according to preference group are necessary.

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A Comparison of Imported Medical Compression Stockings by Manufacturing Country (수입 의료용 압박스타킹의 제조국가별 비교)

  • Do, Wol-Hee;Kim, Nam-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.3
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    • pp.335-345
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    • 2012
  • This study provides product survey data for the development of medical compression stockings. An investigation analyzed imported medical compression stockings of 40 brands from 6 countries sold in the Korean market, such as Jobst$^{(R)}$, Therafirm$^{(R)}$, Rxtar$^{(R)}$, Varicoin$^{(R)}$, and Sheer&Soft (USA), Sigvaris Venosan$^{(R)}$ 4000 (Switzerland), Best$^{(R)}$ and Segreta$^{(R)}$ (Italy), Venex$^{(R)}$, Star cotton, Doktus$^{(R)}$, Maxis$^{(R)}$, Maxis$^{(R)}$ Cotton, Lastofa$^{(R)}$, and Memory Aloe Vera (Germany), and Gunze (Japan), Venos and Yolanda (Taiwan). The main fibers of compression stockings were nylon and spandex; in addition, the fiber content was different by country and brand. The number of compression classes of imported products was USA (5), Italy (5), Germany (4), Switzerland (3), Japan (3), and Taiwan (3). For basic body measurements, USA and Swiss brands used ankle circumference, calf circumference, thigh circumference, calf length, and thigh length. Italian brands used height and weight, and Japanese brands used height and hip circumference. German brands used subdivided circumferences such as ankle circumference, calf circumference, knee circumference, middle thigh circumference, and thigh circumference.

The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance (백화점 독점 수입브랜드 자산에 대한 소비자와 유통업자 간 평가 차이와 성과와의 관계)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.173-185
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    • 2011
  • This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

A Study on the Asset Attributions of Exclusive Imported Brands at Department Stores (백화점 독점 수입브랜드 자산 요인에 대한 연구)

  • Lyu, Moon-Sang;Park, Jai-Ok
    • Fashion & Textile Research Journal
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    • v.13 no.1
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    • pp.44-54
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    • 2011
  • This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

Country-of-Origin Effects on Imported Clothing Brands (수입의복제품 구매시의 원산지효과에 관한 연구)

  • 홍금희;김찬주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1396-1405
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    • 1997
  • This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

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Dye Supply and Demand System and Type of Dyer in the Joseon Dynasty (조선시대의 염료 수급 체계와 염색 수공업자 유형)

  • Kim, Soon-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.5
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    • pp.755-768
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    • 2014
  • This study explores the situation of domestic production and import of dyes as well as type of dye supplier and type of dyer in the Joseon Dynasty based on an analysis of relevant documents. The findings are as follows. Many kinds of natural dyes and natural mordant were produced in the Joseon Dynasty. Some were imported from other countries when in short supply or for diplomatic reasons. As the government organization in charge of the dyes supply and demand, the Jeyonggam was cooperated with the Gongin merchants. As private merchants, there existed Hwapijeon merchants and Cheongramgye merchants. Cheongramgye merchants were both the producer and the seller of indigo sediment. There existed two types of dyers, such as government-operated dyers and private dyers. The Yeomjang (master dyers) and Yeommo (female dyers) were subjugated to government departments in the early part of Joseon Dynasty, but gradually allowed to pursue self-profit. The Yeomga was the private dye house that existed in the early period of the Joseon Dynasty. Ladies and female servants were also allowed to dye for family use or to help in livelihoods. Jeonyeomga was a branch specialized in indigo dyeing. Lastly, the Yoemgye were the merchants of dyed paper and textiles as well as dyers.

Influence of the Brand Equity of Exclusive Imported Brands by Department Stores on the Performance (백화점 독점 수입브랜드 자산이 성과에 미치는 영향)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.3
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    • pp.353-363
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    • 2011
  • The purpose of this study was to deduce factors organization of brand equity for the exclusive imported brand by Department Store and to analyze it's influence on the performance. Subjects for the quantitative study, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The data were analyzed by using factors and reliability analysis, the independent sample t-test, and multiple regression analysis. The results were as follows; 1. The examining the effect of asset evaluation attributes of imported brands(GAP, ZARA) monopolized by certain department stores on business achievement and consumer attitude, it turned out that business achievement in hands-on staff's asset evaluation in view of business entity had meaningful difference according to the contract types of the brand, and that business achievement according to hands-on staff's evaluation and consumer attitude according to consumers' evaluation were different according to the brand asset value. 2. The examining the effect of consumer attitude according to consumers' evaluation, it turned out that preference had meaningful effect on both store preference and intention of re-purchase, while as to ZARA, image had meaningful effect on store preference and intention of re-purchase, and reliability on store preference.

An Analysis of Maritime E-commerce Transportation between Korea and China (대중국 전자상거래 해상운송 기종점 분석)

  • Shin, Sung-Ho;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Port Economic Association
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    • v.34 no.3
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    • pp.93-112
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    • 2018
  • The purpose of this study is to analyze the flow of e-commerce freight transported by maritime transportation for China and to identify the characteristics of cargo by region/item for finding the ways to promote e-commerce export to China. Thus, this study analyzed the e-commerce export and import data on cargo moved via maritime transportation between Korea and China from 2015 to 1Q18, using Origin-Destination(OD) analysis and visualization techniques. The results indicated that the largest number of Chinese e-commerce cargoes were imported at Incheon Port, which has a clearance facility for e-commerce cargo. In the case of Pyeongtaek Port, e-commerce cargo imported from China has transported to Incheon Customs again, causing the inefficiency through the customs clearance process. Unlike the case of e-commerce imports where the final destination is distributed nationwide, e-commerce products exported to China through maritime transportation were found to be mainly confined to Seoul and Gyeonggi provinces, where freight forwarding companies and forwarders are concentrated. In addition, unlike e-commerce import cargoes, e-commerce items exported through maritime transportation were mainly confined to clothing and cosmetics, and export volume was also less than imports. This study provides some possible strategies to increase the volume of freight and to attract export products as follows: i) to diversify products exported to China through e-commerce transshipment, ii) to diversify export items by building the cold chain in e-commerce transport with China.

Development of High Sensible Fabrics Using Worsted Yarn Drawing Technology (소모사 연신기술 이용 고감성 직물소재 개발)

  • Kim, Seung-Jin
    • Science of Emotion and Sensibility
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    • v.10 no.4
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    • pp.623-629
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    • 2007
  • Recently, the $"Optim"^{(R)}$ which is the wool fibre with high lustre developed by CSIRO in Australia is imported and commercialized as a high sensible fabrics for garment. But the price of this $"Optim"^{(R)}$ fibre is very high so material demand and supply is not smooth. This study is aiming to develop the drawing technology of the worsted yarn with washable function, lustre and low production cost. For this purpose, drawing yarns are made using developed drawing machine and high sensible fabrics are woven using this yarns, and various physical properties of the fabric specimen are measured and analysed with garment characteristics such as sewability and formability. The final objective of this study is seemed to be achieved by making the high sensible fabrics using drawing worsted yarns with high lustre such as $"Optim"^{(R)}$ fibre.

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