• Title/Summary/Keyword: 수입의류

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A Study on the Market Penetration of Imported Apparel and Consumer Attitude toward the Country-of-Origin (시장 개방하에서 수입 의류의 시장 침투와 의류상품의 원산지에 대한 소비자 태도 조사)

  • 전경숙;민신기
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.357-367
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    • 1997
  • The success of apparel goods mainly depends on the purchase behavior of end use consumers. The decision making processes of apparel merchandise are very complicated according to the many information cues available to the consumers. The country-of-origin is one of the extrinsic cues to affect the consumers 'decision. To study the effect of country -of-origin, the Polo style knit shirts were chosen as stimuli to the male and the female subjects (total 527) aged from 18 to 35. The identical nine shirts (3 countries$\times$3 levels of price) were carefully manipulated for the treatments. The three countries labelled are Italy as industrialized country, China as less developed one, and Korea. In addition to the country-of -origin, the prices of the shirts were exposed to the respondents. The price levels were 14,000 won for the low, 39,000 won for the moderate, and 64,000 won for the high price level. The findings were as follows: 1) As price was increased, the perceived value and purchase intention were decresed. Price was not statistically significant to perceived quality, but it was significant to perceived value and willingness to buy. 2) The merchandise of "Made in Italy" was evaluated higher than those of "Made in Korea" and "Made in China" The country-of-origin had statistically significant influences on the perceived quality, perceived value and also willingness to buy. 3) The interaction between the two factors, country-of-origin and price, was not observed.n and price, was not observed.

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인적자본(人的資本)과 제조업(製造業) 무역구조변화(貿易構造變化): 헥셔올린 구축가설(驅逐假說)을 중심으로

  • Han, Jin-Hui
    • KDI Journal of Economic Policy
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    • v.20 no.1_2
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    • pp.231-290
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    • 1998
  • 본고에서는 한 국가가 요소부존도의 독특성을 상실함으로써 교역조건의 악화 및 후생손실을 겪을 수 있다는 '헥셔올린 구축가설'을 이론적 토대로 지난 20년간 우리나라 제조업의 구조변화를 분석함으로써 당면하고 있는 구조적인 문제점이 무엇인가를 살펴보려 하였다. 그 결과 그간 중고등교육 노동력의 급속한 양적 팽창에도 불구하고 이러한 요소를 집약적으로 사용하는 부문(전기 전자, 기계 등 일본가 같은 선진국과 경쟁관계에 있는 부문)의 비교우위 획득속도가 매우 더디었을 뿐 아니라, 이 부문의 상대가격이 중장기적으로 하락하여온 것으로 나타났다. 이러한 현상이 요소부존도의 독특성 상실에 기인하는 한 이는 헥셔올린 구축가설과 일맥상통한다고 볼 수 있다. 또한 비숙련산업(섬유 의류 등)은 중국 및 동남아의 등장 이후 비교우위를 급속히 상실하고 있는 것으로 나타났다. 하지만 이 부문에서 수입물가대비 수출물가가 오히려 지속적으로 상승한 것은 헥셔올린 구축가설이 의미하는 것과는 정반대의 현상이라고 할 수 있겠다. 종합적으로 반숙련 및 숙련(화학 등)산업에서의 상대가격 및 교역조건(수출물가/수입물가) 하락현상이 두드러져 제조업 전체로는 80년대 후반 이후 교역조건 악화현상이 일어났다고 판단된다. 교역조건의 악화현상은 우리가 만든 물건을 값싸게 수출하고 값비싼 물건을 수입하여야 한다는 점에서 후생의 손실을 의미한다. 동태적으로도 반숙련 및 숙련산업에서의 상대가격 및 교역조건 악화는 중등 및 고등교육인력의 상대임금을 하락시켜 인적자본의 축적을 저해하는 방향으로 작용할 것이다. 이러한 현상이 일어난 원인이 본고에서 주장한 바와 같이 요소부존도의 독특성 상실에 있다면 이에 대한 대책은 차별화 및 혁신능력을 보유한 양질의 인력양성과 같은 것이 될 것이다. 그러나 본고가 물적자본이나 기술과 같은 요소들을 고려하지 못한 한 구체적 정책적 함의의 도출에는 보다 신중을 기해야 할 것이다.

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The develop of nonwoven interlining used for high-quality clothing (고급 의류 심지용 부직포 가공 기술 개발)

  • Lee, Seong-Seop;Na, Yeon-Jae;Yong, Gwang-Jung;Kim, Jong-Hun;Kim, Eun-Gyeong
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2008.10a
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    • pp.111-112
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    • 2008
  • 현재 고급 의류용 부직포 심지 개발에 중요한 부분을 차지하는 부직포용 실리콘 유연제는 흡습성 실리콘 유연제가 많이 개발되고 있다. 그러나 부직포용으로 적합한 유연제가 국내에서 생산되지 않아 수입되어 사용되어져 있어 실리콘 유연제를 개발하려한다. Dimethyl silicone oil cps가 다른 두 종류와 Tridecyl alcohol ether계 유화제 고 mol수와 저 mol 를 사용하여 homomixer에서 $65^{\circ}C$ 이상으로 $300{\sim}7,200rpm$으로 1시간 이상 교반하면서 유화시킨 결과 분산성, 상용성과 함께 흡습성, 탄력성을 나타내었다.

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Sportswear Benefit Segments: Attitude toward Domestic and Imported Brands, Shopping Attitude, and Purchasing Behavior (스포츠웨어 추구혜택 세분시장에 따른 국내 뫼 해외브랜드에 대한 태도, 쇼핑태도, 구매행동에 관한 연구)

  • 황진숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.5
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    • pp.690-700
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    • 2004
  • The purposes of this research were to segment consumer groups according to sportswear benefits sought and to find the differences among the groups in regard to domestic vs imported brand attitudes, internet vs department store attitudes, and sportswear purchasing behavior. The subjects used for the research were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four sportswear benefit segments: figure compensation/ ostentation, individuality, comfort/function, and youth-oriented groups. Statistical analyses showed that the four sportswear benefit segments were different in regard to imported brand attitudes, department store attitudes, and sportswear purchasing behavior. For example, figure compensation/ ostentation segment had more positive attitude toward imported brands and department stores, considered design and advertisement important as sportswear selection criteria, and had a highest expenditure on sportswear purchase. The implications of the research were discussed.

A Study on Consumer Preference Factors to Domestic Versus Imported Apparel (국내 및 수입 유명 의류에 대한 소비자 선호요인 비교연구 - 여성복을 중심으로 -)

  • 장은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.1
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    • pp.182-193
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    • 1997
  • The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.

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Adolescents′ Attitude Toward and Purchasing Behavior for the Imported Luxuries and the Famous Brand Clothing as Determined by Conspicuous Consumption (청소년의 과시소비성향에 따른 수입명품 및 유명브랜드 의류제품에 대한 태도 및 구매행동)

  • 조은아;김미숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.1
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    • pp.76-87
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    • 2004
  • The purpose of this study was to investigate the differences in adolescents' conspicuous consumption, and their attitude toward and purchasing behaviors for the imported luxuries and the famous brand clothing. A questionnaire survey was conducted to 570 high school students in Seoul; 538 were used for final data analysis. Factor analysis, cluster analysis, $\chi$$^2$-analysis, one-way ANOVA, Duncan's Multiple Range test were used for the statistical analyses. In terms of conspicuous consumption, three factors were formulated: brand and fashion orientation, others orientations, and prize and import orientation. Based on the factor scores, three clusters were identified: the inconspicuous, the others-oriented conspicuous, and the brand-oriented conspicuous. Regarding attitudes toward the products, significant differences were found in all attitudes. The brand-oriented conspicuous showed more favorable attitude toward the products than the other groups. Significant differences were also found in purchasing behaviors except the companions for shopping and purchase time. The brand-oriented conspicuous tended to purchase more, spend more money, prefer department stores, consider brand name and customer service as the most important criteria, and use impersonal informations sources when shopping the products. The other-oriented conspicuous tended to buy bogus products the most, use personal information and consider price and others' perception as important criteria. The inconspicuous were less likely to buy and spend money for the products.

A Study on Korean FDI in China by Industries and Intra Industry Trade between Two Countries (한국의 대 중국 업종별 FDI와 산업내무역에 관한 연구)

  • Kim, Seong Ki;Kang, Han Gyoun
    • International Area Studies Review
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    • v.13 no.3
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    • pp.759-780
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    • 2009
  • The purpose of this paper is to analyse the effect of Korean FDI(1990-2008) in China by industries on exports and imports between two countries. We use time series regression, Vector Error Correction Model and Impulse Response Function as methodologies. Our findings through empirical tests are as follows. First Korean FDI in China increases Korean exports with China but shows a tendency to decrease due to the local content of China. Second Korean FDI in China increases Korean imports in SITC 8 with China. Finally Korean trade surplus caused by Korean FDI in China shrinks due to the decreasing of exports and increasing of imports in Korea. Korean FDI in China should be oriented host country's market oriented rather than production efficiency oriented because of unfriendly foreign investment environments in China.

Factors Influencing the Purchasing Intention of Imported and Domestic Apparel-With Reference to Fishbein & Ajzen's Behavioral Intention Model- (수입의류와 국내의류의 구매의도에 영향을 주는 요인-Fishbein과 Ajzen의 행동의도 모델을 중심으로-)

  • 박정원;이인자
    • Journal of the Korean Society of Costume
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    • v.40
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    • pp.109-119
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    • 1998
  • In order to identify the factors responsible for the recent drastic increase of imported apparel in Korea, an attempt was made to determine the variables influencing the purchasing behavior of imported and domestic apparel and forecast the purchasing intention with the use of Fishbein & Ajzen's behavioral intention model including both attitude and subjective norm. Based on literature review, the empirical study was conducted using the questionnaire for 900 college women and high school girls living in Seoul. Descriptive statistics, t-test, paired-t test, multiple regression analysis, and correlation analysis were made of 771 returned questionnaires using SAS program. The results were as follows : First, the results of assessing both their attitudes toward imported and domestic apparel and their subjective norms were shown to be different. Second, there was a difference in the attributes that had an effect on their attention to buy imported and domestic apparel. Third, those respondents having a preference for imported apparel were most highly influenced by color and price. While those respondents showing a preference for domestic apparel were most highly influenced by materials and comfortableness. Fourth, the validity of the prediction value of their buying intention was confirmed as it was shown to be more than coreelation coefficien r=0.65. In conclusion, 1) it was proved that both attitude and subjective norm were the important variables that could predict the consumer's purchasing intention, 2) since competitiveness in color and materials and brand influencing the consumer's purchase of and preference for domestic apparel relatively lagged behind in comparison with that of imported apparel, the domestic apparel business enterprise will have to make a greater effort to develop differentiated color, material and prestigious brand so as to enhance competitiveness with imported apparel.

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A Study of Consumer's Consciousness on Imported Apparel and Domestic Apparel - Centering around College Students of Seoul area - (수입의류와 국산의류에 대한 소비자의식 연구 - 서울지역 대학생을 중심으로 -)

  • 이인자
    • Journal of the Korean Society of Costume
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    • v.32
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    • pp.201-211
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    • 1997
  • In light of the problem of imported apparel that tends to increase rapidly this study was intended to inquire into the assessment of male and female college students about the brands of imported apparel relative to dom-estic apparel based on quality perception price pirceptionand social psychological perception. And it is concerned with making a compara-tive study of the difference in consumer's con-sciousness of clothing between subjects by dividing them into the group of preference for imported apparel the group of non-preference for it on the basis of their ratings. As a consequence the following study results were obtained. 1) As a result of comparing college students' ratings for quality perception price perception and social psychological perception of impor-ted apparel all three factors were shown to have the high average value in care of the group of preference for imported apparel and to have a significant difference between groups. 2) As a consequence of making a compara-tive study of the difference in the clothing at-titude between groups the group of prefer-ence for imported apparel showed the high av-erage value about brand preference and identi-fication clothing involvement and interper-sonal perception through clothing and to hjave a significant difference with the group of pref-erence for imported apparel in terms of the peripheral environment and the place of pur-chase. 3) As a result of making a comparison of the difference in demographic factors between groups it was analyzed that female clollege students especially college women in the departments of art and physical education had the higher preference for imported apparel. And it was shown that they had the higher preference for imported apparel the greater amount of pocket money they had. Broader and deeper studies are required to be made about imported apparel in a multifaceted way. Therefore follow-on studies will have to be actively conducted such as a study of con-sumer's evaluation about imported apparel and domestic apparel charged at th same range of prices and a study of the difference on con-sumer's consciousness of imported apparel found over age span of consumers.

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College students' experience and intention to purchase organic clothes according to their lifestyle characteristics (라이프스타일 특성에 따른 오가닉 의류제품 구매경험과 구매의도)

  • Park, Hea-Ryung;Park, Mi-ryung;Cho, Shin-hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3087-3098
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    • 2015
  • This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experience to purchase organic clothes according to the subjects demographic characteristics showed significant differences in the categories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security". Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" depending on their experience or non-experience to purchase organic clothes and found that "well-being orientation", "pursuit of changes", "eco-friendly view", and "trend innovation" were higher in the group with experience to purchase organic clothes than in that with non-experience and it was known that all sub-factor groups including "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" had a significant influence on intnetion to purchase organic clothes.