• Korean Journal of Heritage: History & Science
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• v.55 no.1
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• pp.133-150
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• 2022

Calling the 21th century the age of 'cultural competition' is not an overstatement. In an era of globalization, we try to find the 'identity of our country' in our culture. 'Culture' is the unique ethnicity of the people of each country that reflects the traces of their lives. As the world is transforming into a multi-dimensional place, traditional patterns in reference to cultural uniqueness and original formativeness are the brands that represent the people. France's luxury brand, GOYARD's Y-shaped pattern naturally made during the persistent traditional handmade process is still France's representative corporate brand and is considered prestigious even after 150 years have passed. On the other hand, in low-income countries, patterns created in the natural process of weaving fabrics are succeeded as a unique cultural aesthetic and are loved by people all over the world. Like this, people living in the global multi-dimensional world look to attain the framework 'One Planet Perspective' which is to succeed their own native culture and preserve the unique culture of others. For example, in the process of international relief organizations delivering relief supplies to Columbia's "Wayu tribe" due to the water shortage in 2013, a handmade product, "Mochila Bag" was discovered. Triggered by this incident, Europe and Korea decide to import it to support the livelihood of the "Wayu tribe." Also, the aesthetic and cultural values of the traditional culture in minority tribes that have evolved through thousands of years have been listed on UNESCO and preserved worldwide. Likewise, culture doesn't suddenly appear overnight, but rather the brand representing the company is the pattern used in the trend of the era kept for over 100 years. Moreover, patterns that reflect the country's identity are inherited as the unique aesthetic of the culture. Our country does inherit the unique aesthetic of our culture, but doesn't have a 'strong image' that displays the practical value reinterpreted creatively and aesthetically to fit the modern trend. Traditional patterns are important in perspective of study and theoretical research, but the brand's image using those patterns is a new medium from the past existence continuing to the current tradition. Furthermore, this study suggests that the image of a company that uses traditional patterns will have high economical potential as a national brand.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.340-348
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• 2016

This study, through a review of advanced research, first, examined the attitudes to products traded in import agency shopping malls and the characteristic variables(product characteristic, customer characteristic) that influence the purchasing intention to understand influencing relationship. Second, the role of adjustment in the relationship between the attitude to the products and the purchasing intention was examined by putting the perceived risk to the moderating variables. Third, efficient controllable basic data in the characteristic variables capable of influencing the management of and import agency shopping mall based on the implications was obtained from the above research result. The 126 responses collected from a questionnaire were analyzed using the SPSS 23.0 statistics package, and the analysis result can be summarized as follows. First, the main cause that influences the attitude of treated products in an import agency shopping mall is the country of origin, national image, innovativeness and price perception, not the brand image. Second, the attitude of the products influences the purchasing intention of the import agency shopping mall. Third, the perceived risk partially plays a role as a moderating variable in the relationship between the attitude of products and the purchasing intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.772-783
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• 2000

The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.33-46
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• 2004

This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

• The Inventors News
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• no.56
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• pp.1-16
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• 2007

쉼없는 '혁신'으로 여성발명 만개하리라/발행인 칼럼/산업재산진흥팀장에 박주익 서기관 부임/강원도 등 9개 지자체 특허컨설팅 시행/'여성기업지원에 관한 법률' 개정안 발의/특허청, 2007년 발명평가사업 시행/여성은 성장동력이자 미래 주역/"여성특허기업 안정적 성장 할 수 있도록 지원책 마련"/가계제언/여성경제인 배출 및 지원 위한 기본 틀 확립/정부지원책 철저 검토한 수 정면돌파/자금지원 세세하게 살피면 가능성 생긴다/"황금돼지해 유아 브랜드 상표 봇물"/국내기업 특허유지비용 70% 출연료로 사용/습윤 드레싱재 관련 특허출원 증가/"특허권 유지.관리 쉬워진다"/특허청, 국유특허권수입으로 6억4천 벌어/새해 금연결심, 휴대폰이 지켜드립니다/역사 속의 발명품/하루 10분 발명교실/특허Q&A/이봉화 서울시 여성가족정책관/특허심판, '6개월'이내 종결/아이디어 착상 및 발명 기법/21 세기 특허경영 기업의 미래를 바꾼다/벤딩과 베스트의 인슐린/헬리콥터 특허 국산화율 높아져/'특허관리어드바이저' 대학 지식재산 활성화/UCC 특허출원 최근 2년간 대폭 증가/웰빙시대 여파 진공포장 출원도 '웰빙'/지식재산 교육시스템 동유럽까지 전파/승강기 안전사고 방지 특허 인기/한국여성발명협회 회원사 발명품 가이드/

• 월간낙농육우
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• v.26 no.4 s.288
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• pp.100-103
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• 2006

협회사업 소식- 한 · 미 FTA 대응활동, 미국산쇠고기 수입재개 대응활동, 출산환경 분쟁사례 조사 실시, 제2회 회장단회의 개최, 우수축산물브랜드 육우부문 인증사업 추진, 식품안전처 신설 대응활동, 농림부 규제심사위원회 참석, 방역 담당책임자 간담회 참석, 우수농업경영체 추천, 축산현장 애로사항 모니터링 대상농가 추천, 구제역 특별방역대책기간 중 예방수칙 준수철저 요청, 에버케어 · 교보생명 업무협약 체결, 건전경마추진위원회활동/ 도지회 · 낙우회 소식 - 강원도지회 정기총회 개최, 연세우유연합회 총회 개최, 나주시지회 이취임식 및 낙농가족 한마음 축제 개최/ 총무사업부 소식 - 2006년도 봄재배용 목초 및 사료작물 종자 공급, 2006년도 가을재배용 목초 및 사료작물 종자 신청접수중, 조사료 공급, 송아지 지사제 공급

• 월간낙농육우
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• v.26 no.6 s.290
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• pp.102-106
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• 2006

임원·도지회장 연수회 개최/제2회 이사회 개최/낙농세미나 "세계속의 한국낙농,무엇이 문제인가!"개최/깨끗한목장가꾸기 연구용역 보고회 개최/임원·도지회장 간담회 개최/집유체계 개편관련 활동/농지법 개정활동/우수육우브랜드 인증사업 관련활동/2002 구제역 긴급경영안정자금 기간연장 협조요청/미국산쇠고기 수입재개 규탄 긴급기자회견 참석/'농업농촌 뉴비전 선언'제정을 위한 간담회 참석/축산관측 중앙자문회의 참석/해외전염병 발생동향 검토회의 참석/농민단체 연대활동/베트남 구제역 확산에 따른 검역협조 요청/김해일 부회장 사임/낙농진흥회 이사 추천/전북도지회 운영위원회 개최/경남도지회 지역 축산·농민단체 연대활동/2006년도 가을재배용 목초 및 사료작물 종자 도입 추진 중/조사료 공금/송아지 지사제 공급/낙농물티슈 "골드링크"공급/톱밥 공급

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.299-300
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• 2012

최근 지역에서 문화소비가 아닌 문화생산적인 마인드로 지역단위로 문화콘텐츠가 제작되고 있다. 문화콘텐츠는 지역민들에게 자부심과 정체성을 심어주고 문화소비를 촉진시키고 있다. 경상북도 안동시는 2009년부터 사모, 락, 부용지애, 왕의 나라 등 실경 콘텐츠가 실제 제작 및 운영이 되면서 도시 브랜드화와 관광수입을 통한 지역문화산업이 두각을 나타내고 있다. 이를 통해 실경공연이 주는 파급효과와 한계점을 분석하고 차후 발전 전략을 알아보고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.113-114
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• 2016

최근 젊은 층을 중심으로 웰빙과 다이어트가 트렌드로 자리 잡으며 탄산음료보다 설탕과 인공첨가물 등이 첨가되지 않은 탄산수의 소비량이 급증하고 있다. 이에 국내 탄산수 시장이 엄청난 성장세를 보이고 있으며 국내 외 탄산수 브랜드간의 경쟁이 치열해 지고 있다. 이러한 시장에서 경쟁력을 확보하기 위해서 소비자의 구매 욕구를 결정하는 중요한 요소인 패키지 색채의 연구가 필요하다. 본 연구는 현재 국내에서 유통되고 있는 국내 외 탄산수 각각 5개를 지정하여 패키지의 주조색과 보조색을 구분하고 비교분석하였다. 분석결과 한색계열의 색채를 주로 사용하는 국내 탄산수 패지키는 다양한 색채를 사용하는 수입 탄산수 패키지보다 주목성이 떨어짐을 알 수 있었다. 본 연구의 결과가 국내 탄산수 패키지 디자인의 경쟁력 강화에 도움이 되기를 기대한다.

• Korean Journal of Food Science and Technology
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• v.37 no.5
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• pp.856-860
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• 2005

Electronic-nose system was used to discriminate commercial sesame oils (A-F) extracted from imported seeds. Response (delta $R_{gas}/R_{air}$) of sensors gained from electronic nose was analyzed by principal component analysis (PCA). Flavor pattern of sesame oil A was similar to those of sesame oils B, C, and D. Sesame oils blended with corn oil at the ratio of 95:5, 90:10 and 80:20% (sesame oil/corn oil, w/w) could be discriminated from ouch genuine sesame oil.