• Journal of Digital Convergence
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• v.14 no.12
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• pp.463-470
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• 2016

This experimental research as media effect study explores the effect of the current documentary that deals with radioactive contamination widely spread by fukushima nuclear accident on political and social recognition of domestic audience. Proceeding studies about media effect dealt mainly with news contents of TV, newspaper and internet. However studies on the effect of current documentary as non news contents on audience that provide us with profound information by various subjects are very few. Especially it is difficult to find studies about disaster documentary dealing with radioactive contamination having much effect on global environment. Accordingly this research implemented experimental study to find out the effect of current documentary that deals with radioactive contamination by fukushima nuclear accident on political and social recognition of audience. This research found that subjects exposed to the current documentary considered outdated nuclear power plant more seriously, supporting the opposition party more positively, claiming shutdown of outdated nuclear power plant, and opposing additive construction of nuclear power plant than subjects not exposed to the current documentary.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.260-265
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• 2007

모바일 정보 서비스의 수용성에는 사용자 인터페이스가 중요한 요소이다. 특히 모바일 인터페이스에서 청자(listner)인 인간에게 화자(speaker)인 기계가 어떻게 시의적절한 대화를 하는가는 수용성에 중요한 요소임에도 불구하고 아직까지 이에 대한 본격적인 연구가 진행되지 못했다. 따라서 본 연구의 목적은 사용자의 상황을 인식한 존대등분 계산법을 제안하여 이에 근거한 시의적절한 대화를 지원하는 상황 인식형 모바일 인터페이스를 설계하도록 하는 것이다. 다만 존대등분 계산은 문화별 및 언어별로 차이가 날 수 있으므로, 한국어를 대상으로 계산법을 제안하려고 한다.

• Korean journal of communication and information
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• v.32
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• pp.169-207
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• 2006

This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.72-82
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• 2011

This is an experimental research with the theoretical background of agenda setting effect and elaboration likelihood model studying 'whether visual cues such as imagery and subtitle of TV environmental news have effect on the viewers' perception?', 'whether visual cues such as imagery and subtitle of TV environmental news have differential effect on the viewers' perception, depending on the viewers' involvement in the environmental issue?'. This experimental research found that the more highly exposed subjects considers environment issue more important than the less exposed, during the process, visual cues such as imagery and subtitle in TV news have an effect on agenda setting. Futhermore visual cues such as imagery and subtitle have stronger effect on the perception of the less involved than that of the more highly involved as a unified peripheral cue. However the effect of environmental involvement as independent peripheral cue couldn't have meaningful statistical support. Despite the fact that many previous researchers have shown that verbal cues of TV news have effect on the perception of viewers, little attempt has been made to investigate effect of visual cues on the TV viewers' perception. Therefore, this research has an important implication as an early proof in a new stream of visual agenda setting and elaboration research.

• Bulletin of Food Technology
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• v.8 no.4
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• pp.3-34
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• 1995

• Journal of Digital Convergence
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• v.13 no.11
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• pp.365-371
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• 2015

This experimental research explores the effect of the movie that can be classified as non-news media on viewers' political and social attitude on the theoretical basis of priming effect, focused on the movie 'cart' that deals with non-regular workers' labor movement. For this experimental research, one group of subjects composed of university students were exposed to movie 'cart', and the other not to the movie. After watching a movie, each group of subjects responded to questions that are designed to measure the seriousness of non-regular workers' problem, the necessity of labor movement, support of opposition party, support of the current government. This research found that subjects exposed to the movie 'cart' consider non-regular workers' problem more serious and supports opposition party more positively than subjects not exposed to movie 'cart.' However hypotheses that expected the positive support of treated subjects on labor union and less positive support of treated subjects on current government were rejected.

• Journal of Energy Engineering
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• v.11 no.4
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• pp.332-341
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• 2002

This Paper discusses a theoretical approach to assess the acceptability on nuclear energy facili-ties and policies, that is associated with derivation of indicators influencing perception on the nuclear energy. Facets of the public perception include the necessity of nuclear energy, expected benefits and costs, possi-bility of control, nuclear energy risk sentiment level, and equality between present and future generations. It also identifies indicators directly or indirectly affecting the perception facets and classifies them into the knowledge-based and the trust-based. Knowledge on nuclear energy facility is acquired on the foundation of the understanding of fact, through information, education, PR, and experience the media. Meanwhile, trust on nuclear energy Policies as value judgment on reality is built through legitimacy, communication, compensa-tion, participation, and the media. Multi-dimensional analysis on nuclear energy acceptability will provide a key to developing a more realistic and mutually agreeable policies and solving the imminent issues.

• Nuclear Engineering and Technology
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• v.27 no.1
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• pp.33-44
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• 1995

Public acceptance has become an important factor in nuclear power program particularly after Chernobyl accident and recent rapid democratization in Korea. Methods reflecting public opinions in order to improve public acceptance are firstly to understand what the public think about nuclear power plant and secondly to find out the public preference values for its policies. For this purpose, simplified multi-attribute utility (MAU) model was applied to analyze the public perception pattern for fire power production systems. And the conjoint analysis was applied to find out the quantitative values of public preferences for twelve policy alternatives to improve the safety and to support communities surrounding nuclear power plants in Korea. To implement these perception and preference analyses, mail survey was conducted to the Qualified sample who had the experience of visiting nuclear power plant. Diagnosis of their perception pattern for five power production systems was made by the simplified MAU model. Estimation of the quantitative preference values for potential policy alternatives was made by the conjoint measurement technique, which made it possible to forecast the effectiveness of each option. The results from the qualified sample and the methods used in this study would be helpful to set up new policy of nuclear power plant.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.189-197
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• 2019

The purpose of this study is to examine the effect of parents' positive and negative parenting attitudes on multicultural expropriation and the mediating effect of community spirit in the process. For this purpose, 1,336 first - year students who entered the university were sampled based on the 7th year data of Korea Youth Policy Institute for a regression analysis. The main results are as follows. First, the positive parenting attitude of the parents recognized by university students has a positive influence on multicultural expropriation, and the negative parenting attitude has a negative influence on multicultural expropriation. Second, Community spirit is found to have a positive influence on multicultural expropriation by university students and shown to have a partial mediated effect between positive or negative parenting and multicultural expropriation. Based on the above research results, various programs were developed and applied to enhance parents' positive parenting attitude and multicultural expropriation, and to promote positive parenting attitude and community spirit.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.237-245
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• 2012

This study deals with the influencing factors for satisfaction and the emotional value perception of mobile voucher service user. Thus researcher examined a structural equation modeling methodology of the paths within word of mouth, satisfaction, and other exogenous variables (economic/rational value, trust, joyfulness, innovativeness). As a result of this study, First, it was confirmed that the emotional value, and innovativeness affected user's trust for coupon service and joyfulness for using mobile voucher. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Therefore, in cases of utilizing the emotional appeal of mobile voucher as part of a marketing tool, corporate can maximize efficiency by using their mobile voucher service & event from the point of view of customer's satisfaction & voluntary word of mouth. Researcher's consideration is that this paper's theoretical and practical contribution point is the propose of the one of the post adoption model with the quantitative study of the mobile voucher service user's emotional perception in the initial development stages of high-tech industry.