• Journal of The Korean Association of Information Education
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• v.18 no.4
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• pp.509-520
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• 2014

This study investigated the structural relationships among factors on intention to use mobile learning and suggests practical strategies to enhance learners' behavior intention in secondary school. In this study, we hypothesized that mobile computing self-efficacy, personal innovativeness, and social influence had positive effects on perceived usefulness and perceived ease of use, which ultimately had positive effects on intention to use mobile learning. In order to examine structural relationship among variables, we surveyed 289 high school students in spring semester of 2014. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, mobile computing self-efficacy and personal innovativeness significantly affected perceived ease of use. Second, mobile computing self-efficacy, social influence, and perceived ease of use significantly affected perceived usefulness. Lastly, perceived usefulness and perceived ease of use significantly affected intention to use mobile learning of high school students.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.278-285
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• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.217-224
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• 2020

The purpose of this study is to discuss implications for government policy aimed at increasing public's intention to accept AI. Knowledge regarding AI and feelings regarding AI were found to influence acceptance to intention towards AI. Hierarchical regression analysis was then conducted to explore the moderation effect of confidence in government on knowledge and feelings regarding AI. Results showed that as advanced knowledge regarding AI has a positive influence on acceptance intention towards AI and negative feelings regarding AI has a negative influence on acceptance intention towards AI. Feelings regarding AI had the highest impact on acceptance intention towards AI, followed by confidence in government and knowledge regarding AI. Results also revealed that a high level of confidence in government regulations was associated with greater acceptance intention towards AI and a low level of confidence in government regulations acceptance intention towards AI was more influenced by feelings regarding AI than by knowledge regarding AI. Furthermore, religion had a significant influence on acceptance intention towards AI, which provides one insightful direction for future research.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.129-134
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• 2021

농업은 잦은 자연재해, 코로나 같은 예측하기 힘든 불확실성이 높아지는 상황이며 이를 해결하기 위해 새로운 기술적 접근방안과 돌파구 마련이 필요하다. ICT의 급속한 발전과 4차 산업혁명 시대가 도래하면서 데이터의 중요성은 더욱 커지고 있다. 빅데이터는 농업이 직면한 다양한 기술적 난제를 해결함과 동시에 생산,소비,유통 분야의 밸류체인 혁신을 통해 높은 경쟁력을 확보할 수 있게 핵심 요소가 될 것이다. 실제 농업 분야의 해외 사례를 살펴보면 주로 빅데이터에 대한 수집 분석이 기업을 중심으로 이루어지고 있고 기업의 새로운 가치 창출에 중요한 역할을 담당하고 있어 상업적 측면에서 활용가치가 매우 높음을 알 수 있다. 우리나라도 기업의 빅데이터 활용을 위한 다양한 시도가 이루어지고 있으나 아직은 대기업, 소수의 혁신기술 기반 중소기업이 대부분이다. 기업의 빅데이터 활용에 영향을 미치는 연구는 계속 진행되고 있으나, 산업별 특성이 반영되어 결과는 상이하게 나타났다. 또한 대부분의 연구가 조직 차원에서 초기 도입 의도에 영향을 주는 요인 파악에 집중하였다. 반면 기업이 빅데이터를 활용하여 성과를 창출하기 위해서는 각 분야 현업 종사자들의 지속적인 활용 의도에 영향을 미치는 요인에 관한 연구가 필요하다. 따라서 본 연구는 혁신기술 수용 의도를 파악하는데 높은 설명력을 나타내는 통합기술수용이론(UTAUT)과 혁신성향 변수를 활용하여 농업 관련 기업 종사들의 빅데이터 수용 의도에 미치는 영향 요인들을 살펴보고 경제적 혜택과 실용적 혜택의 매개 효과를 분석하고자 한다. 실제 농업 관련 기업 종사자 대상 설문을 통한 실증 연구를 통해 현장 종사자들의 빅데이터 활용 수준을 높이고 우수의 고급 인력을 확보하여 육성하기 위한 방안을 제시하여 농업관련분야 기업의 빅데이터 활성화 정책 도출에 시사점을 제시하고자 한다.

• Management & Information Systems Review
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• v.32 no.4
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• pp.209-225
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• 2013

The effects of message framing have been major research themes in marketing and advertising field and several studies on these effects have been conducted. The purpose of this study is to examine the direct effects of public service Advertising message framing and moderating role of temporal distance. The results indicate that message types have a significant effect on message reliability and acceptance intention. In addition, temporal distance plays a significant moderating role between the message types and the dependent variable. The results of this study suggest various implications in the public service advertising area.

• Journal of Internet Computing and Services
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• v.22 no.4
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• pp.111-121
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• 2021

This study aims to provide implications for future research on cryptocurrency through examining domestic research trends in cryptocurrency. As a result of the study, domestic research on cryptocurrency has been in full swing since 2018, but research is still lacking, with a total of 30 academic papers and 14 dissertations. By detailed topic, research on legal, taxation and market aspects is relatively more than research on acceptance. In this study, research on legal, taxation, crime, market, and acceptance, which are classified as research topics, will have academic value, and future research on virtual currency needs to be actively conducted.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.1
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• pp.107-117
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• 2023

본 연구의 목적은 공항 내 혁신시설에 대한 공항이용객의 평가를 통해 혁신적 서비스 양상과 기틀을 파악하는 것이다. 본 연구는 소비행동의 관점에서 공항이용객의 추구 혜택, 지각된 혁신성, 수용 의도, 구조화에 대한 욕구 등 4가지 개념의 이론에 근거하여 수행되었다. 공항의 혁신시설을 이용한 경험이 있는 299명 성인을 대상으로 2022년 7월 5일부터 9일까지 자료를 수집하였다. 수집된 자료는 공항이용객의 추구혜택과 수용의도 간의 관계에서 공항이용객의 지각된 혁신성의 매개효과 및 공항 이용객의 추구혜택과 지각된 혁신성 간의 관계에서 구조화에 대한 욕구의 조절효과를 분석하였다. 연구 결과, 공항이용객의 추구 혜택은 수용 의도에 긍정적 영향을 미치고, 지각된 혁신성은 수용 의도에 긍정적 영향을 미치는 것으로 나타났다. 이러한 결과는 공항 이용객의 욕구에 근거하여 혁신적인 기능을 향상시켜야 함을 시사한다.

• The KIPS Transactions:PartD
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• v.18D no.4
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• pp.287-298
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• 2011

With the rage for Netbooks recently, Tablet PC and Smart phone users are rapidly increasing. Despite of the forecast that anticipates frequently practical use in various organizations and society, the comparison studies among the mobile devices rarely exist. The study examines the acceptable intention of the mobile devices, with which can replace traditional workstations and notebooks. UTAUT(Unified Theory of Acceptance and Use of Technology) was applied to the investigation of influencing factors for the acceptable intention, instead of the typical TAM(Technology Acceptance Model). The results illustrate that the significant differences of acceptable intention among the mobile devices occur based on two-side network effect even though some Smart phones share OSs and Apps with Tablet PCs and Netbooks.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.199-211
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• 2021

This study analyzed the factors that influence the domestic SMEs that have introduced smart factories on their intention to accept at a higher level for qualitative advancement. 375 copies collected through an online survey were analyzed using SPSS and AMOS with UTAUT and the extended two-stage information system continuous model. Performance expectancy, effort expectancy, social influence, and facilitating conditions have a statistically significant effect on user satisfaction and user satisfaction and CEO's will have an effect on the intention to accept the advancement. However, the suppliers' technology didn't have a direct effect on the advancement acceptance intention and user satisfaction has a mediating effect between performance expectancy, effort expectancy, social influence, facilitating conditions and the advancement acceptance intention. SME's advancement for smart factory, it is important to improve the satisfaction level and the CEO's will to become smart.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.21-35
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• 2021

In this study, in order to find out how the quality factors of information system affected the technology acceptance model and user intention, the importance of IT security which had been recently emerged by including the security in the system, information and service is considered as the factors of information system quality. To verify how the information system quality affected the technology acceptance model and user intention, the study was conducted with expanded information system by classifying the technology acceptance model with perceived usefulness and perceived ease of use and classifying user intention with acceptance and utilization whether user had only acceptance intention or both acceptance and utilization intentions. The study results are as follows. First, the hypothesis that quality factors of information system affected the technology acceptance model significantly was partially adopted. Second, the hypothesis that the technology acceptance model affected user intention significantly was adopted.