• Management & Information Systems Review
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• v.36 no.2
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• pp.239-260
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• 2017

This study is to explore the factors that may affect the social adoption diffusion of innovative technology, focusing on smart mobility. It reviewed the literature on theory of social acceptance-diffusion and technology adoption model of innovative products, set up structural equation model that includes the causes and effects of perceived usefulness(the nexus among influences, perceived usefulness and purchase intention) and empirically tested the relationship. The survey, covering 534 non-users, was conducted from August 1, 2016 through August 12, 2016. The results show that compatibility and relative advantage significantly positively affect adoption intention through perceived usefulness, and that communication significantly negatively affect. However, complexity and service quality do not have significant positive effects on perceived intention and purchase intention. Some implications to promote social acceptance of smart mobility based on the results of the study are offered.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.1
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• pp.83-107
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• 2011

Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.201-210
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• 2020

The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.111-120
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• 2018

최근 농촌 고령화와 노동력 부족, 경지면적의 감소, 이상기후에 따른 환경 변화, 시장개방에 따른 무한경쟁 상태에 놓인 국내 농업의 어려운 상황 속에서 스마트팜은 미래 농업의 새로운 트렌드로 주목받고 있다. 이에 본 연구는 스마트팜의 기술수용의도에 미치는 영향요인들을 살펴보고 이를 바탕으로 스마트팜 도입 확산을 위한 제언을 하고자 한다. 본 연구에서는 스마트팜 수용의도에 가장 영향을 미치는 요인으로 통합기술수용이론(UTAUT)을 근거로 스마트팜의 기술적 특성과 노력기대를 제시하였다. 실제 농업에 종사하고 있는 농업인들을 대상으로 수집한 설문결과를 자료분석에 사용하였으며, 독립변수로는 스마트팜의 기술적 특성으로 가용성, 신뢰성, 경제성을 선정하여 종속변수인 스마트팜 수용의도에 미치는 영향요인을 분석하였고, 노력기대의 매개효과를 분석하였다. 연구결과, 스마트팜의 기술적 특성 중 가용성과 경제성은 스마트팜 수용의도에 정(+)의 영향을 미치며, 신뢰성은 스마트팜 수용의도에 영향을 미치지 않는 것으로 나타났다. 또한, 스마트팜의 기술적 특성인 가용성, 신뢰성, 경제성은 스마트팜 노력기대에 정(+)의 영향을 미치는 것으로 나타났다. 이와 함께 스마트팜에 대한 노력기대는 스마트팜의 기술적 특성과 독립적으로 스마트팜 수용의도에 정(+)의 영향을 미치는 것으로 나타났다. 매개효과와 관련해서는, 스마트팜에 대한 노력기대는 스마트팜의 기술적 특성인 가용성, 신뢰성, 경제성과 스마트팜 수용의도간의 관계를 매개하는 것으로 나타났다. 이러한 분석결과는 농업인들의 스마트팜 도입을 촉진시키기 위해서는 스마트팜 기술의 안정적 기능 수행을 체감할 수 있는 전문적인 현장실습교육 프로그램, 기기 및 통신의 표준화, 스마트팜 도입에 따른 투자대비 수익성 변화의 구체적 제시, 양질의 환경 생육 데이터 수집 및 활용 체계 구축이 필요함을 시사한다.

• Trans-
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• v.10
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• pp.31-50
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• 2021

Media audiences are defined in a complex relationship with a comprehensive media environment, and are structured and reconstructed according to changes in the media environment. Today, with the changes in the media environment represented by convergence and transmedia, discussions on audiences are actively developing, and debates between positive and negative views on the cultural and political characteristics continue. This paper aims to systematically examine the complexity and ambivalence of new audiences beyond the binomial confrontational debate, and to understand the conditions and mechanisms under which the progressive possibility can be actualized. First, it looks at the changes in today's media environment and contents, and examines the changing patterns of audiences in connection with them based on related research. In addition, it examines the debate on the cultural and political characteristics of new audiences, and explores ways to construct /reconstruct alternative audiences based on Jacques Ranciere's discussion. In conclusion, the characteristics and contents of the utopian and dystopian moments of the transmedia audience were examined, and the necessary works for realizing the former were identified.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.291-310
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• 2023

This study explores the factors which affect user acceptance for Robo Taxi, an electricity-based Autonomous Vehicles based on a Value based Adoption Model. The three main factors of benefit (usefulness and enjoyment), sacrifice (technicality and perceived fee level), and user experience about mobility services such as car sharing, taxi, and autonomous vehicles, were finally selected as independent variables as a influential factors on perceived values and adoption intention of Robo taxi. The study found that usefulness, enjoyment, and perceived fee had a significant effects on adoption intention, and some user experiences had a significant effect on benefit factors. This study has important implications for incorporating the Value-based Adoption Model results into the service design for the activation of Robo taxi, and furthermore, they can provide a theoretical basis for effective use of the research findings.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.89-108
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• 2021

This study purposed to investigate the double mediating effect of the resistance and the job stress between the acceptance and the flourishing in organizational change. The survey has executed on 300 employees. The acceptance of organizational change was positively related to the flourishing, negatively to the resistance of organizational change and the job stress. The resistance of organizational change was positively related to the job stress, negatively to the flourishing. The job stress was negatively related to the flourishing. The resistance of organizational change was meditating the acceptance to change and the job stress, and the acceptance to change and the flourishing. The job stress on the acceptance to change and the flourishing partially mediated as well as the resistance to change and the flourishing. The resistance to change and the job stress double meditated the acceptance to change and the flourishing. The implications, limitations of this study for future research were discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.4
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• pp.65-77
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• 2005

This study aims at providing the basis for improving the applicability of ERP system in those companies which plan to introduce it or those which already introduced, but were not able to achieve the intended effect. To this end, this study focused on the empirical study to find innovation acceptance factors effecting innovation diffusion of ERP system intensively and to search the best path of innovation diffusion. Thus, it was known that innovation characteristics factors, percieved ease of use, perceived usefulnessand implementation of ERP system affected innovation diffusion directly or indirectly and there was a significant path helping companies introduce information system successfully.

• Proceedings of the Korean Society of Applied Pharmacology
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• 1994.04a
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• pp.231-231
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• 1994

이 연구는 인삼 성분 약물이 도파민 수용체에 미치는 영향을 연구하기 위한 첫 단계로써 그 기본적인 assay system을 정착 시키기 위함이 목적이었다. 우리는 이 연구를 수행하기 위하여 생후 2-4 일의 쥐를 사용하여 흑질, 선조체, 해마구, nucleus accumbens등의 뇌 부위에서 신경세포 배양을 시도하였다. 흑질로 부터 배양한 신경세포들의 경우엔 면역 세포학적방법을 써서 살펴본 결과 대부분의 신경이 도파민성 신경이나 GABA성 신경들 이었다. 또한 이들 세포들의 전기 생리학적 상태를 알아보기 위하여 흑질에서 신호 전달체계가 잘 확립된 GABA 수용체의 작용을 살펴 본 결과 이 신경세포들은 GABA-A 및 GABA-B 수용체의 발현은 물론 이온 채널에 미치는 신호 전달체계를 완전히 갖추고 있었다. 도파민 수용체의 작용을 전기 생리학적으로 연구하기 위하여 배양한 신경세포에 도파민agonist를 가해서 이온 채널에 미치는 효과를 살펴 보았다. 선조체에서 배양한 신경세포들은 Dl 과 D2 agonist에 대해서 상반되는 반응을 나타냈다. 즉 Dl agonist는 선조체 신경세포를 활성화 시켰으나 D2 agonist는 선조체 신경세포들을 억제 하였다. 한편 해마구의 CAI 과 CA3 부위로 부터 배양한 신경세포에 대한 도파민 agonists의 작용은 선조체의 신경세포에 대한도파민 agonists의 작용과는 상반되는 반응 이었다. Dl agonist는 해마구로 부터 배양한 신경세포의 활성을 억제 하였으나 D2 agonist는 이들 신경세포들의 활성을 증가 시켰다. Nucleus accumbens 에서 배양한 신경세포들은 도파민에 의해서 그 활성이 억제 되었다. 이러한 결과로 미루어 봐서 같은 도파민 수용체라도 분포되어 있는 조직에 따라서 신호전달 에 관여 하고 있는 C-단백이나 이차 전령물질이 달라서 신경세포에 대한 작용이 다르든지. 약리학적으로는 구분되지 않으나 뇌의 조직에 따라서 분포가 다른 도파민 수용체의 아그룹이 존재 한다고 생각된다.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.95-104
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• 2018

This study analysed news consumers' perception toward the use of mobile devices and examined their preference on news contents. News audience in the mobile age hoped that news producers make news contents through communication with audience. They showed a negative stance against the attitude that news producers underestimate the audience' intellectual level. Audience preferred novel news formats and services adapted to the mobile environments. In terms of the role of the press, they preferred interpretive and investigative journalism rather than superficial and sensual journalism. Therefore, news companies should consider audience' news consuming attitudes in their producing and delivering news. They also should seek for utilizing the use of the mobile media more aggressively than ever before.