• Title/Summary/Keyword: 수요만족도

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A Study on the Solution of Unsold Houses through User Centered Marketing Strategies (수요자 중심의 마케팅 전략을 통한 미분양 주택 해소방안에 관한 연구)

  • Lee, Gwang-Kyun;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.3
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    • pp.1318-1326
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    • 2014
  • The change of concept about real estate marketing and the solution about unsold houses are getting important nowadays. This paper is analyzing the solution of unsold houses as location environment, residential environment, macro environment, and marketing, and research question is which elements are important to real users. In addition, this paper is analyzing on impact relationship in terms of real users' buying intention about unsold houses and satisfaction of price of selling a house (price of selling a house, rise in housing value) by PLS structural equation. To sum up, first, macro environment, residential environment, location environment is statistically valued on the satisfaction of price of selling a house. However, marketing strategic is not impacted on the satisfaction of price of selling. Second, macro environment, marketing strategic, satisfaction of selling a house is statistically valued on buying intention.

The Effects of Extracurricular Activities on School Satisfaction of Education Demanders -Focused on creative experiential activities, life guidance, counseling activities- (교과외 활동이 교육수요자의 학교만족도에 미치는 영향 -창의적 체험활동, 생활지도, 상담활동을 중심으로-)

  • Jeon, Gu-Hun;Kim, Hee-Chan
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.380-387
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    • 2018
  • The purpose of this study is to examine the effects of extracurricular activities such as creative experiential activities, life guidance, and counseling activities on school satisfaction of students and parents who are educational demanders, and to suggest practical and policy alternatives to improve school satisfaction. For this purpose, 1,242 elementary, middle and high school students in Seoul and 1,023 parents were tested through analysis of t-test, and regression. Three main results were derived. First, extracurricular activities had a statistically significant effect on school satisfaction. Second, in general, parents in Korea are expected to emphasize the entrance examination-oriented curriculum with a high degree of education, but the higher the extracurricular activities of students and parents, the higher the school satisfaction. Third, there was a difference in school satisfaction by education class, but the higher the education level, the lower the school satisfaction was. It can be seen that extracurricular activities are needed to increase the educational satisfaction of students and parents who are educational demanders. In addition, it is necessary to reinforce the extracurricular activities to the high school which is the upper grade school now.

금융상품 만족도에 영향을 미치는 요인 -온라인 금융상품 비교/추천 플랫폼을 중심으로-

  • Hwang, Chang-Hui
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.52-52
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    • 2017
  • 글로벌 금융위기 이후 다양한 형태로 등장한 금융상품과 ICT의 결합은 그 동안 생각하지 못한 방식으로 전 세계에 다양한 수요를 충족시키면서 폭발적으로 성장했다. 하지만 IT강국이라고 자부하는 대한민국은 다양한 규제와 시스템의 복잡성 때문에 은행상품이 온라인에서 거래되는 것은 아직까지 익숙하지 않다. 다행히 이러한 규제가 조금씩 완화되어 가면서 2016년은 모바일 송금, 금융상품 추천 플랫폼 등 비 금융업체 주도의 금융시장 온라인화가 소극적으로 이루어지는 과도기로 볼 수 있다. 이러한 시점에서 기존 오프라인 채널이 아닌 온라인 채널을 통해 금융상품을 구매하거나 가입하는 고객의 만족요인에 대해 연구하는 것은 향후 폭발적으로 증가할 수요에 앞서 연구하고, 현상을 주도할 기업에서도 소비자의 만족요인을 미리 파악한다는 점에서 시기적으로 적절하다. 해당 연구는 신용대출, 정기예금, 전세대출, 주택담보대출, 정기적금, 그리고 P2P투자 상품 별 만족도에 영향을 미치는 요인과 영향력을 SERVPERF 모델을 이용하여 분석한 뒤, 회귀분석과 텍스트간의 공동 출현단어에 대해 파이선을 통해 메트릭스를 형성하고, 사회연결망 분석으로 네트워크 중심성을 분석하여 단어간의 관계를 살펴보았다. 해당 연구는 국내 최초 온라인 금융상품 비교 추천 플랫폼인 "Finda"의 리뷰/평점데이터를 이용하였다.

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An Assessment System Model for Game Satisfaction Degree to Establish Game Development Strategy (게임개발 전략 수립을 위한 게임만족도 평가시스템 모형 개발에 관한 연구)

  • Ham Hyung-Bum;Lee Yang-Sun;An Chang-Ho
    • Journal of Korea Multimedia Society
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    • v.7 no.11
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    • pp.1630-1638
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    • 2004
  • The ultimate purpose of game production is to make a game which satisfy game players and to sell maximum of products. In this paper, we suggest an assessment system model which can evaluate game satisfaction degree quantitatively, for preparing foundations that can make games which the suppliers and demanders of game business want. For it, we computed weight of constituent factors for game with AHP method based on survey, and quantified degree of satisfaction for genre of games to score. Also we analyzed affective factors for game satisfaction by SEM using LISREL software. In result, the greatest affective factor for game satisfaction is fun. For making the game with high degree of satisfaction, we propose that constructive investment and enough technology for fun are needed.

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텔레매틱스 산업발전을 위한 표준화 추진 방안

  • 이상건
    • Korea Information Processing Society Review
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    • v.11 no.4
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    • pp.56-62
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    • 2004
  • 현재 각광받고 있는 텔레매틱스 서비스는 궁극적으로 움직이고 있는 자동차 내 공간을 대상으로 다양한 정보제공서비스를 구현하는 데 초점이 맞추어져 있다. 따라서 무엇보다도 핵심적인 정보는 실시간 교통정보로서 이를 통해 현재의 위치와 앞으로의 모바일 상태를 파악할 수 있게 된다. 이는 실제 텔레매틱스 서비스 수요자를 대상으로 한 수요조사에서도 가장 높은 만족도와 선호도를 나타내고 있다. (중략)

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Learner's Satisfaction Survey and Analysis in the University Cyber Education (대학 사이버 교육에서 학습자의 만족도 조사 및 분석)

  • Kim, Chang-Su;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.405-408
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    • 2010
  • Cyber education community in the digital age is going on across all areas of knowledge accumulation rate of acceleration of the demand for retraining and lifelong learning can effectively accommodate. Therefore, new teaching methods in the future as consumer-driven 21st century is expected to settle into the main education system. However, to properly interact with people due to lack of feedback delay, reading and writing intensive courses is detrimental to the environment caused by a particular student, and Computer skills are based on computer-related technology to disadvantage poor students, and many have problems. In this paper, recent university education and cyber education requires a paradigm shift is required in an environment that factors affecting students' satisfaction were evaluated, and Improvement of cyber education will be studied.

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On Estimation and Distribution of Game Satisfaction (게임만족도 추정 및 분포에 관한 연구)

  • Ham, Hyung-Bum
    • Journal of Korea Multimedia Society
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    • v.10 no.5
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    • pp.679-686
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    • 2007
  • Every year, although the number of game enterprises increases, every game which is developed and distributed by these enterprises do not have competitiveness. One game even increasing competitiveness and added value of game industry, we have to develop games which are satisfied with users, and for it, we need scientific research which evaluates about satisfaction. In this paper, We quantatively estimate game satisfaction by using AHP and statistical method. Also we discuss the method which derive distribution of game satisfaction. We can acquire expected effect which predicts satisfaction level and standard about games by using these methods.

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Analysis on the Tourist's Behaviors and Satisfaction of the Gwangneung Area (문화.생태지역에 대한 관광행태와 만족도 분석: 광릉지역을 사례로)

  • Kim, Sun-Hee
    • Journal of the Korean association of regional geographers
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    • v.11 no.3
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    • pp.336-350
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    • 2005
  • The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

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A Study on User Satisfaction and Demand Survey of Libraries in Hospitals (병원 내 도서관의 이용자 만족도 및 수요조사에 관한 연구)

  • Shin, Youngji;Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.3
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    • pp.291-314
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    • 2019
  • In this study, to improve the satisfaction of library users in the hospital and to examine how to activate the library in the future, the satisfaction of library, facilities and environment, staff, service, We conducted a demand survey and searched for the operation plan of the library that satisfied the user. As a result, in order to revitalize the library in the hospital, first, in the case of the collection, it is necessary to expand the number of collections of various topics with the latest contents. Second, it is urgent to expand the number of library staff in the hospital. In addition, it is necessary to improve communication expertise based on medical expertise and ability to respond quickly to user requests. Third, it is necessary to expand the size of library and convenience facilities in the hospital by facilities and environment. Fourth, in case of service, it is necessary to improve service quality and provide various services. Experts should provide subject search service, medical information source service, general health information service (patient and carer) according to the user. Finally, in the case of programs, it is necessary to expand the infrastructure for program operation, to diversify the targets, and to extend the program continuity.

A Basic Study on Service Provision Considering Demand and Satisfaction of Smart City Urban Service (스마트 시티 도시 서비스의 수요와 만족도를 고려한 서비스 제공방안에 관한 기초연구)

  • Moon, jong-kook;Jo, byung-ho;Choi, bong-moon
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.269-270
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    • 2017
  • 스마트 시티에 제공되는 서비스는 기반 서비스와 특화 서비스로 나뉜다. 그 중 특화 서비스는 도시의 목적과 특성에 맞게 제공이 되는 서비스이다. 특화 서비스의 경우 각 지방자치단체에서 제공 계획을 만들고 제공을 하게 된다. 그러면 하나의 스마트 시티가 완성이 되고 생활을 하게 되면서 제공했던 서비스가 지방 자치 단체의 운영 관리의 문제 때문에 제공되는 서비스에 대한 만족도, 체감도는 낮은 것으로 보여진다. 따라서 수 많은 서비스 중 어떤 서비스가 제공 되어야 하는지를 결정을 해야 하고, 재정상 문제가 있을 경우 서비스 우선순위를 결정 하여 순차적으로 제공을 하는 것이 중요한 부분이라고 생각한다. 따라서 본 연구에서는 스마트 시티 서비스 중 특화 서비스를 대상으로 기존 스마트 시티 서비스에 대한 만족 및 선호와 잠재 수요자의 선호서비스를 조사를 하고, 그 결과를 바탕으로 현재 제공이 되고 있는 서비스와 선호 서비스의 차이점을 조사 및 분석을 하고, 기존 연구되어진 논문과 서비스 우선순위를 비교 분석을 하여, 향후 스마트 시티의 특화 서비스의 제공에 관한 계획을 할 때, 어떤 서비스 선정 결정을 하는데 도움이 될 것으로 예상된다.

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