• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.363-371
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• 2003

This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1042-1051
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• 2007

The purposes of this study were to identify shoplifting items and assess consumers' attitudes toward shoplifting, and to determine the variables to effect shoplifting. Three hundred ninety-eight respondents of high school students were used for data analysis. Descriptive statistics, t-test, and multiple regression analysis were used. Results indicated 17.8% of the respondents experienced fashion item shoplifting in the last 3 years. Shoplifting fashion items were categorized accessory, apparel, and cosmetic, and so on. Generally fashion item shoplifters demonstrated generous attitudes toward shoplifting than non-shoplifters. There were statistically significant differences between shoplifters and non-shoplifters in that shoplifters showed more hedonic shopping orientation and higher compulsive buying than non-shoplifters did. Also, fashion item shoplifters were more likely to have high depression and binge eating behavior. Shoplifting attitudes were correlated with lower self-esteem and higher depression, hedonic shopping orientation, compulsive buying, and binge eating. Results of multiple regression revealed that hedonic shopping orientation and compulsive buying was significantly related to shoplifting attitudes. Based on these results, fashion marketing strategies to protect shoplifting would be suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4320-4330
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• 2010

Blogs that allow two way communications are open to the public more than 20 million sites these days. The study tries to categorize and classify blogs based on the common representative factors. As blogs are changing dynamically, the study also tries to figure out key factors either for growing or perishing dynamics. The study develops the research idea from the independent variables such as contents factors and psychological factors to the controlling factors such as trust, attitude, and purchasing intention. The research found out that opinion leading and information seeking tendency are significantly related to the attitude to the internet shopping mall.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.17-28
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• 2019

The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.5
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• pp.401-408
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• 2020

This study was undertaken among students majoring in Emergency Medical Technology, to comprehend the knowledge, attitudes and preventive behaviors associated with MERS. This study further provides basic data for education related to MERS prevention. A total of 167 students were enrolled in the study. Evaluation of MERS education revealed a higher number of inexperienced subjects: 74 experienced(44.3%) vs. 93 inexperienced(55.7%). Assessing the attitude items for MERS revealed that "have to wear personal protective equipment when dealing with MERS patients" ranked highest (average, 4.54 ± 0.87), whereas "washed my hands more often than usual" ranked highest (average, 3.82 ± 1.06) in the prevention items for MERS. Analyzing the correlation between attitude towards MERS and preventive behavior revealed that "canceled or delayed meeting with friends, eating out, watching sports, shopping, etc." showed that, although negatively correlated, a greater attitude showed a higher level of prevention (r=-0.63, p<0.004). Taken together, results of this study indicate the necessity to develop an education program that improves the level of education and knowledge about MERS, and to impart this education systematically and repeatedly.

• Korean Business Review
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• v.12
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• pp.29-66
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• 1999

Electronic Commerce is rapidly expanding with the development of internet and will be very useful for the consumers in the future. However, we could not find many studies on consumers' attitudes and behaviors in the cybermarket. The purpose of this study is to analyze perceptions of college students in Seoul and Chunchon on Electronic Commerce. The main findings are as follows. First, they prefer surfing on the net with search engines like Simmamai or Yahoo to directly looking over the homepages of department stores and advertisement sites. Students in Chunchon, especially, tend to check out banners at E-mail sites. Second, most of the students get information about shopping mall sites and products from their friends, newspapers or magazines. And they want to have information (advertisements) classified by brand names of the products. Third, students in Seoul rely on brand names more than those in Chunchon do. Students in Chunchon, compared with those in Seoul, believe more kinds of products are available in the internet shopping mall. They complain, however, deficiencies of information about the products and high prices. They want the price information compared with those in traditional markets. Fourth, they feel very uncomfortable about informing their credit card numbers, and thus prefer payments with Electronic Money. And finally, they are not satisfied with return and exchange policies and after-sale services. They also complain that the products are not delivered safely when they are not home. They want the delivery-date indicated.

• Electronics and Telecommunications Trends
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• v.20 no.1 s.91
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• pp.9-16
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• 2005

최초의 인터넷 웜(worm)으로 불리는 Morris 웜이 1988년 11월에 발표된 이래로 현재까지 많은 웜 공격이 발생되고 또 발표되어 왔다. 초기의 웜은 작은 규모의 네트워크에서 퍼지는 정도였으며, 실질적인 피해를 주는 경우는 거의 없었다. 그러나 2001년 CodeRed 웜은 인터넷에 연결된 많은 컴퓨터들을 순식간에 감염시켜 많은 피해를 발생시켰으며 그 이후 2003년 1월에 발생한 Slammer 웜은 10분이라는 짧은시간안에 75,000여 대 이상의 호스트를 감염시키고 네트워크 자체를 마비시켰다. 특히 Slammer 웜은 국내에서 더욱 유명하다. 명절 구정과 맞물려 호황을 누리던 인터넷 쇼핑 몰, 은행 거래 등을 일시에 마비시켜 버리면서 경제적으로도 막대한 피해를 우리에게 주었다. 이런 웜을 막기 위해서 많은 보안 업체들이나서고 있으나, 아직은 사전에 웜의 피해를 막을만한 확실한 대답을 얻지 못하고 있다. 본 문서에서는 현재 웜의 발생 초기 단계를 탐지하고 이를 피해가 커지기 이전에 막기 위한 연구들을 설명할 것이다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.184-187
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• 2001

The purpose of this study is to find the perceived risk which influences consumers' purchase attitudes so that consumers' participation in electronic commerce could be enhanced. Consumer behavior involves risk in the sense that any action of a consumer will produce consequences which one cannot anticipate, and some of which are at least likely to be unpleasant. The types of perceived risks are financial risk, performance risk, social risk, psychological risk, time loss, opportunity loss, privacy risk, fashion loss, delivery risk, seller's response risk and seller's fraud risk The findings are as follows: $\circled1$ The financial risk, performance risk, time loss, delivery risk, seller's response risk and seller's fraud risk have negative effects on the consumers' purchase attitudes. $\circled2$ There is no difference in the level of perceived risk according to the demographic factors such as age, education and income level.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1187-1196
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• 2000

본 연구는 노년층 남성과 여성의 의복행동에 대한 신체이미지와 자아존중의 관계를 알아보는 것으로 구체적인 목적은 첫째, 노년층 남성과 여성의 신체이미지와 의복행동과의 관계를 알아보고, 둘째, 자아존중과 의복행동과의 관계를 알아보며, 끝으로 의복행동에 대한 신체이미지와 자아존중과의 관계에 있어서 남녀간의 차이점과 유사점을 규명하는 것이다. 조사대상은 나이 55세 이상의 미국 남부와 거주하는 남성과 여성으로 302부의 설문지를 배부하여 108부를 자료분석에 이용하였다. 신체이미지는 신체 18부분에 대한 만족도로 측정하였고, 자아존중은 Rosenberg의 자아존중 척도를 사용하였으며, 의복행동은 의복태도, 유행의견선도력, 쇼핑에 대한 만족, 상점충성도, 의복비 지출을 포함하였다. 결과로 남녀 노년층에게 있어 신체만족도는 대부분의 의복행동과 상관 관계가 있었으며 유행선도력과 상표충성도에 대한 상관관계가 있어서만 남녀간 유의한 차이가 있었다. 또한 자아존중은 남녀 모두에게 있어 대부분의 의복행동과 상관관계가 있었으며 유행선도력과의 관계에서만 남녀간 유의한 차이가 있는 것으로 나타났다.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.331-333
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• 2012

본 논문에서는 대형 마트에서 물품 구매 시 과소비를 방지 할 수 있도록 RFID 판독기 (Reader)를 이용하여 카트에 담겨있는 물품의 가격을 수시로 계산 할 수 있는 시스템을 설계하였다. 기존에 보급되어 있던 저가의 RFID 판독기를 이용하여 매장용 검색대를 설계, 제작 하였다. 또한 상품의 정보를 내장하고 있는 RFID-태그를 읽고 그 정보와 가격을 모니터에 출력해주는 프로그램을 제작 하였다. RFID의 문제점으로 인해 생기는 인식 오류를 다양한 실험을 통해 해결 및 대안책을 제시하였다.