• Journal of Korea Society of Industrial Information Systems
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• v.19 no.4
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• pp.133-146
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• 2014

This paper mainly focuses on the design factors of a website targeted at shopping mall websites in China and Korea. We formulated 15 different hypotheses regarding how those design factors are different. The targeted websites are "Gmarket" in Korea and "Taobao" in China. The selected design factors of a shopping mall website are (1) color and design, (2) photo, graphic, and font size, (3) the clarity of information delivery, (4) website structure, (5) screen balance, (6) product display, (7) product harmony, (8) a form of font and icon, (9) visual atmosphere, (10) differentiated color, (11) interesting words, (12) technical skills, (13) entire visual design and atmosphere, (14) navigation, (15) search function for products or information. As a result of analyzing the result using the SAS 9.2 package tool, we figured out that there was a difference between design factors. Additionally, we analyzed this difference and suggested a strategy to design the effective shopping mall web sites.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.5
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• pp.93-105
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• 2013

This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors.