• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.73-82
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• 2013

The purpose of this study is to explore attributes of trusted blog product-reviews and to examine the weight of each attribute. First, the attributes of trusted blog product-reviews were collected through consumer interviews. Second, the trust attributes were examined in terms of their relative importance. The results are: 1) Thirty-five of trust attributes were discovered and categorized into 'popularity', 'presence', 'attractiveness', 'trustworthiness', and 'expertise'. 2) In general, attributes reflecting usefulness, trustworthiness and attractiveness seemed the most important trust factors. 3) 'presence', which have not been highlighted so far in trust research, was emerged as an important trust factor in the web blog context. Theoretical and practical implications were discussed.

• Journal of Navigation and Port Research
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• v.37 no.4
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• pp.429-438
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• 2013

This study set up research models and hypothesis in order to analyze those factors assuming that swift trust affects group cohesiveness, group cohesiveness affects organizational civil activities and organizational effectiveness (job satisfaction and organizational commitment) and at the same time plays as a medium for the swift trust, organizational civil activities and organizational effectiveness. Based upon these finding, variables in the ship unit are analyzed through surveys. This shows that the swift trust has statistically a meaningful and beneficial impact on group cohesiveness which has statistically a meaningful and beneficial impact on organizational civil activities and organization effectiveness. In terms of effects of crew members' the swift trust on organizational civil activities, organizational commitment, and job satisfaction, group cohesiveness has a partial medicated effect.. This paper has its significance in practically proving that the established swift trust of crew members increase group cohesiveness, the heightened group cohesiveness results in the changes of behaviors and attitudes of crew members in the seagoing vessel.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.320-334
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• 2018

The purpose of this study is to examine the effect of take-out food selection attributes of Korean restaurant on trust and customer satisfaction and to analyse the mediating effects of trust. Collected data were statistically analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis and covariance structure analysis using SPSS 22.0 and AMOS 22.0. The results of this study are as follows: First, selection attributes consists of safety, convenience, quality of food and economics. Among selection attributes, safety, convenience, quality of food and economics had a significant influence on trust. Second, among selection attributes, safety, convenience, quality of food and economics had a significant influence on customer satisfaction. Third, trust had a significant influence on customer satisfaction. Fourth, trust had a mediating effect between selection attributes and customer satisfaction. The conclusion section suggested strategic implications to induce selection attributes, trust and customer satisfaction based on the findings.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.21-39
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• 2005

The research objectives of this study were to examine the relationship between e-store attributions(reputation, customer service, safety(security), merchandise quality, information quality, web navigation), trust, satisfaction and web site loyalty. The data were collected using survey with a structured questionnaire. The subjects of the study were 213 people. Several hypotheses were put forward and results except for four hypotheses were supported. That is, reputation, customer service, safety(security) and merchandise quality have a significant influence on trust and satisfaction, information quality and web navigation have no influence on trust and satisfaction, and trust and satisfaction have a significant influence on e-loyalty. Regression Analysis were applied to test the research hypotheses on the relationships among the variables. Research implications of the findings and future research directions are presented.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.265-275
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• 2012

This study is based on the results from the previous one. It proved that reputation, price and ease of use, entertainment are the major attributes of social commerce. Research model and hypotheses by using the trust and flow as mediator, loyalty is the dependent variable and the items as moderator. The results were as follows: First, reputation and price have positive effects on trust. Second, all attributes of social commerce have positive effect on flow, except for the ease of use. Third, the trust has positive effect on flow. Fourth, the trust and flow has positive effect on loyalty. The last, the attributes of social commerce have significant difference in trust and flow according to different products. The results of this study presented the strategic implications for operators at social commerce area.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.20-26
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• 2019

In this study, the optimal shape parameter condition is presented after analyzing the attributes of the software reliability model according to the change of the shape parameter of Loma life distribution with infinite fault NHPP. In order to analyze the software failure phenomena, the parametric estimation method was applied to the Maximum Likelihood Estimation method, and the nonlinear equation was applied to the bisection method. As a result, it was found that when the attributes according to the change of the shape parameter are compared, the smaller the shape parameter is, the better the prediction ability of the true value, and reliability attributes are efficient. Through this study, it is expected that software developers can increase reliability by preliminarily grasping the type of software failure based on shape parameter, and can be used as basic information to improve the software reliability attributes.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.269-278
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• 2018

This study analyzed the outcome of 120 persons who used mobile game in order to investigate the influence that heuristic type which affects users' selection has on word of mouth, the influence that word of mouth has on users' behavioral intention and whether word of mouth will play the role of mediation between heuristic type and behavioral intention or not. First, heuristic(representatives, adjustment) type is found to have positive(+) influence on word of mouth (favorableness, reliance, persuasiveness). Second, while reliance word of mouth is found to have significant influence on behavioral intention, favorableness, persuasiveness and word of mouth is not found to have significant influence on behavioral intention. Third, heuristic (representative, adjustment) type is found to have significant influence on behavioral intention. Fourth, only reliance, word of mouth is found to play the role of mediation in the role of heuristic type and behavioral intention. The outcome of this study will help to understand users' behavioral intention selecting game in mobile game market.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.328-330
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• 2004

컴포넌트의 합성을 통하여 신뢰성 있는 시스템을 구축하려면 명시된 품질 속성을 만족해야 한다. 이를 위해서는 잘 정의된 상호작용을 바탕으로 하여 비기능적 속성이 명세되어야 한다. 그러나 기존의 컴포넌트 명세 방법들은 컴포넌트의 기능 속성에 주로 초점을 맞추어 왔으며 비기능적 속성에 대한 지원이 미약하다. 본 논문에서는 비기능적 속성들을 명세하는 방법에 초점을 둔다. 구체적으로, 비기능적 속성들 중에서 시간제악 속성을 상호작용 컨트랙트에 정의하고 UML 다이어그램으로 표현하는 방법을 제시한다. 정형화 된 구조물 가진 컨트랙트에서 시간제약 속성들은 보다 명확한 의미를 가지며, 다양한 형태의 컴포넌트 합성에서 검증이 가능하다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.04a
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• pp.166-169
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• 2005

질적인 속성을 양적인 계열로 전환하여 측정하는 방법으로서 설문의 최소 문항으로서 최대의 효과를 나타내기 위하여 한 항목을 k번 측정하여 평균과 $95\%$ 신뢰구간을 퍼지수로 한 데이터들을 리커트 척도로 활용하여 내분비방법에 의하여 검정을 하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1662-1672
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• 2007

Focusing on the relationship marketing between the Department Store and customers, this study presents the following variables: three influential variables such as characteristics of the persons who serve, image property of the shop, and relationship-oriented property; mediation variables such as trust and satisfaction, relationship quality to maintain consistent relationship with customers; and achievement variable such as Loyalty to Department Store. And it examines and analyses the relations between the variables to present suggestions on marketing strategies of the Loyalty to Department Store through relationship marketing.