• Asia Marketing Journal
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• v.6 no.1
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• pp.43-56
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• 2004

본 연구에서는 대학이 소비자 집단에 제공하는 서비스 중에서 대학의 스포츠 팀에 초점을 두었다. 본 연구는 대학 스포츠 팀을 통한 대학의 정체성 확립의 가능성을 규명하기 위한 것으로, 대학 재학생들을 상대로 소속대학에 대한 소속감과 소속 대학의 명성에 대한 인식 등을 조사하여 학생들의 소속 대학 스포츠 팀에 대한 일체감 그리고 졸업 후 모교에 대한 후원의도의 관계를 살펴보고자 하였다. 연구결과 대학생들의 소속대학의 명성에 대한 인식이 스포츠 팀에 대한 일체감에는 영향을 미치지 않는 것으로 나타났으나, 대학에 대한 소속감은 스포츠 팀에 대한 일체감에 유의한 영향을 미치는 것으로 나타났다. 또한 졸업 후 모교에 대한 후원의도에 대한 조사에서는 소속 대학에 대한 소속감, 소속 대학의 명성에 대한 인식, 그리고 소속 대학 스포츠 팀에 대한 일체감 모두 유의한 영향을 미치는 것으로 나타났다.

• (The) Korean Journal of Educational Psychology
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• v.32 no.3
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• pp.571-596
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• 2018

Objectives: This study investigated the challenges of young cross-cultural individuals (CCIs) through the cultural homelessness (CH) framework. Methods: Through a survey of 151 CCIs, the study empirically examined the relationship between CH and psychological well-being (PWB), as well as the moderating role of emotional clarity (EC). Results: Results indicated that CH was significantly and negatively associated with PWB, especially on the Positive Relations with Others and Environmental Mastery dimensions. Individuals with high CH tended to have less satisfactory relationships and a reduced sense of control over daily life situations, regardless of their EC level. A significant interaction effect between CH and EC was found, specifically in Positive Relations with Others (PR) and Personal Growth (PG). For individuals with high CH, however, satisfactory relationships were dependent on their EC level; they reported more positive relationships with others when their EC levels were high. Interestingly, individuals with high CH were likely to report a high desire for personal growth regardless of their EC level, indicating that they may appear ambitious but may be experiencing unclear emotions. Conclusions: These findings suggest that CH and EC are issues that need to be dealt with simultaneously. As individuals' PWB depends not only on their CH level, but also on their EC, reducing the level of CH should not be the only goal in promoting the well-being of CCIs. Increasing individuals' EC would be just as important, as high EC, along with low CH, predicts important dimensions of PWB.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.205-215
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• 2019

The purpose of this study aimed to investigate the gender differences in the mediating effects of perceived social support and negative comparison in the relation between social networking sites and depression. For this analysis, 483 samples were collected and conducted by multi-group structural equation model. The findings of this study were as follows: (1) Collective identity was observed both in Facebook and in Internet Cafe activities. (2) Collective identity was positively related to perceived social support, but perceived social support was negatively related to depression. Also, negative comparison was positively related to depression. (3) In terms of gender differences, the Facebook activities were negatively related to depression for male while the internet cafe activities were positively related to depression for female. Lastly, (4) The collective identity was positively related to negative comparison for female.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.5
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• pp.103-117
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• 2020

The importance of empowering leadership has emerged, which inspires confidence and attachment to members' task capabilities through delegation of authority between leaders and members. The purpose of this study is to analyze the effect of empowering leadership on work engagement and job performance through self-efficacy and sense of belonging in construction companies. Hypothesis testing of 271 copies of the questionnaire from Busan, Ulsan and Gyeongnam areas was conducted using the structural equation model. First, in the order of information sharing and participatory decision-making, there was a significant positive effect on self-efficacy, whereas the lead and coaching factors were not significant. Second, it was shown that all 4 factors of empowering leadership had a significant positive effect on belonging. Third, the sense of self-efficacy and belonging had a significant positive effect on both work engagement and job performance.

• 한국노년학
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• v.39 no.1
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• pp.73-92
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• 2019

The purpose of this study is to verify the influence of volunteering on the sense of community and the community capacity, and the mediating effect of the sense of community on the relationship between volunteering variables(the period and satisfaction of volunteering) and the community capacity as well. Study population is 1,416 elderly volunteers who participated in the government-sponsored elderly volunteer program for prevention of depression and suicide in 2016. The results show that the experience of volunteering plays an important role in improving the sense of community and the community capacity among the older participants. As for the analysis of the mediating effect, the sense of community has a perfect mediating effect between the period of volunteering and the community capacity, and a partial mediating effect between volunteering satisfaction and the community capacity. Based on these findings, the theoretical and practical implications were discussed.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.374-384
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• 2023

Universities that previously targeted in 20s have recently diversified their operation methods, founding purposes, and target. With a significant decrease in the school-age population relative to the number of universities, universities are making their best efforts to secure new students and minimize student attrition. In this study, an online survey was conducted to empirically examine the effects of motivation for major selection and sense of belonging on learning persistence intention among students in beauty-related departments at 2-year and 4-year general universities and cyber universities. The collected data from 119 students at general universities and 113 students at cyber universities were analyzed using SPSS 28. The key findings can be summarized as follows: For general universities, motivation for major selection did not have a significant effect on learning persistence intention, but sense of belonging had a significant positive effect. Additionally, an interaction effect was observed, indicating that as the sense of belonging increased, extrinsic motivation significantly increased learning persistence intention. For cyber universities, intrinsic motivation and sense of belonging among motivations for major selection had a significant positive effect on learning persistence intention, while the moderating effect of sense of belonging in the relationship between motivation for major selection and learning persistence intention was not significant. In summary, for general universities, the factor that influenced students' learning persistence intention was a sense of belonging to the university, while for cyber universities, intrinsic motivation played a significant role. These findings are expected to provide meaningful insights and data for universities to develop effective policies for preventing student attrition.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.642-657
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• 2022

The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

• Science of Emotion and Sensibility
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• v.25 no.2
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• pp.87-100
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• 2022

People who spend more time alone tend to report higher levels of loneliness. However, whether people experience loneliness in solitude can differ The current research investigated the role of a sense of power as a predictor of loneliness among people who lack social interaction. investigated factors predicting loneliness in people with little social time large-scale survey data. As a result of discriminant analysis, a sense of power was verified as a factor that lonely non-lonely groups. a sense of power As a result, a causal relationship between a sense of power and social loneliness was confirmed. When people feel alone, a high sense of power can work as a buffer against loss of belongingness and the experience of social loneliness. This research focused on psychological rather than situational factors to alleviate loneliness in the current situation where social encounters are limited due to the increase of single-person households and the 19 pandemic.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.359-367
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• 2021

The purpose of this study is conceptual analysis study on the thwarted belongingness, and was based on the conceptual analysis method of Walker & Avant to make clear concept. Thwarted belongingness can be defined by the following attributes: distorted beliefs, insufficient need to belong, a sense of alienation, and insufficient interaction and affection needs. The prerequisites for thwarted belongingness were social isolation, experiences of exclusion or conflict in interpersonal relationships, perfectionist tendencies, and sensitivity to rejection. The consequences occurring as a result of thwarted belongingness were suicidal ideation, decreased happiness and life satisfaction, negative emotions such as anxiety about rejection, depression, shame, loneliness, stress or anger, aggression, hostility and self-criticism, despair, suppression of emotional expression, lethargy, self-exclusion from relationships, and identity confusion. This study is valuable to identify the extent of preventable nursing interventions related to individual mental health and suicidal ideation related to interpersonal relationships, and suggests future tool development and field studies of thwarted belongingness.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.360-369
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• 2010

The objective of this research examines the relationships among privacy concerns, self discrepancy, and sense of virtual communities. According to the relevant literature review, we considered information privacy concerns factor as information collection, control, and awareness of privacy practice, and sense of community factor as membership and immersion on virtual communities. This research surveyed for the online community user and employed hierarchical regression model for the moderating effect test. The results of empirical analysis turns out that awareness of privacy concerns practice has negative impact on the self discrepancy, on the other hand, information collection and control factors do not affect. The next finding is internet use duration has moderating effect on the self discrepancy with information control and awareness of privacy concerns practice. The last findings are self discrepancy affect on the community membership and does not affect on the community immersion. It could be a good guide line for the operational direction on virtual community.