• Title/Summary/Keyword: 소셜 미디어의 내용성

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Research Trends of Korean Journalism and Communication Studies Using a Semantic Network Analysis (언어 네트워크 분석을 통해 살펴본 한국 언론학 분야 연구의 연구동향 분석)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.179-189
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    • 2016
  • This aim of this study is identify research trends and intellectual structure in the field of Korean journalism and communication studies. For this purpose, a semantic network analysis was employed to analyze keywords in the abstracts of published articles in the Korean Journal of Journalism and Communication Studies from 2005 to 2015. The results showed that "frame", "Twitter", "content analysis" and "social media" are among the most frequently used keywords in the abstracts during this period. With regards to degree and eigenvector centrality, "social capital", "trust" and "twitter" were among the highest. The findings of the periodic characteristics of research trends revealed that there are more studies that employ the traditional media effect theories including Uses and Gratification Theory, Agenda Setting Theory, and Framing Theory before the year of 2010 while those that focus on the specific new media such as smartphones and twitter after 2011. This study has implications in the sense that it can be used as guidelines for making a curriculum or establishing the research system for Korean journalism and communication studies in the future.

The Exploratory Study of College Students'Motivation for the College Facebook Based on Factor Analysis (대학 페이스북에 대한 재학생 이용동기의 탐색적 연구)

  • Jo, Sam Sup
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.111-120
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    • 2018
  • The rapid use of Facebook among colleges, the present study was to explore the motivations of college owned Facebook among college students. The factor analysis The factor analysis showed that the college students perceived that the intimacy, update of college information, sharing daily lives, use of time, seeking useful information are important motivations when they use college Facebook. The extracted factors such as emotional intimacy, information update and sharing daily lives also play significant variables to affect Facebook effectiveness such as "like" and "sharing others." The results suggest that Facebook managers need to use college Facebook as a social medium not by one way communication medium to the college students.

Finding the Minimum MBRs Embedding K Points (K개의 점 데이터를 포함하는 최소MBR 탐색)

  • Kim, Keonwoo;Kim, Younghoon
    • Journal of KIISE
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    • v.44 no.1
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    • pp.71-77
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    • 2017
  • There has been a recent spate in the usage of mobile device equipped GPS sensors, such as smart phones. This trend enables the posting of geo-tagged messages (i.e., multimedia messages with GPS locations) on social media such as Twitter and Facebook, and the volume of such spatial data is rapidly growing. However, the relationships between the location and content of messages are not always explicitly shown in such geo-tagged messages. Thus, the need arises to reorganize search results to find the relationship between keywords and the spatial distribution of messages. We find the smallest minimum bounding rectangle (MBR) that embedding k or more points in order to find the most dense rectangle of data, and it can be usefully used in the location search system. In this paper, we suggest efficient algorithms to discover a group of 2-Dimensional spatial data with a close distance, such as MBR. The efficiency of our proposed algorithms with synthetic and real data sets is confirmed experimentally.

A Study on Digital Literacy Education for Adults in US Public Libraries (미국 공공도서관의 성인을 위한 디지털 리터러시 교육에 관한 연구)

  • Jung, Youngmi
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.359-380
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    • 2018
  • In the digital society where ICT technology is highly developed, digital literacy is an essential competence for working and living. Developed countries around the world have been working hard to solve the digital divide and improve digital literacy. In this paper, we investigated and analyzed the case of US public libraries for improvement of digital literacy of adults including the older people. To do this, we analyzed the educational program type of digital literacy, education method, and the contents of the program, focusing on the best practices libraries of the program. Many of the educational programs still related to basic computer and Internet technologies, and training programs on Micro Office, e-mail, social media, and smartphone and tablet computing were also high. The most frequent and daily training method was informal point of use, and the content and level of education appeared to be very diverse. For digital literacy training, the librarians of the public library considered librarians' digital competence and retraining to be the most important, and the library facility and the latest equipment to be suitable for the operation of the digital literacy education program.

Perceptions of the Knowledge of the Channel ⓔ as educational media for school teachers (<지식채널e>의 교육적 활용에 대한 교사 인식 연구)

  • Park, Yooshin;Na, Yeohoon;Jang, Eunju
    • Cartoon and Animation Studies
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    • s.49
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    • pp.425-464
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    • 2017
  • The Knowledge of the Channel (e) is often used as educational materials; it delivers very short but compelling message of strong or interesting timeliness. However, as the media environment changes, expectations and demands for The Knowledge The Knowledge of the Channel (e) is used in school education and what should be improved upon to increase utilization of educational resources. We surveyed 361 elementary, middle and high school teachers and analyzed the frequency of using, approach and learning activities of The Knowledge of the Channel (e) in school education. We also analyzed difficulties in using it in the school and what improvements should be made. Result show that the frequency of using The Knowledge of the Channel (e) in school is highest in elementary schools, followed by middle school, and then high school. Teachers strongly consider curricular relevance when selecting broadcasting contents for education, and among programs of EBS(Educational Broadcasting System), most frequently use The Knowledge of the Channel (e). The The Knowledge of the Channel (e) is mainly used as an incentive for increasing motivation. When examined by elementary school curriculum, this material is highly utilized in subjects with content such as society, morality, and science, or with approaches that require various perspectives. However, it is difficult for teachers to find materials directly related to their classes, and since other media content similar to The Knowledge of the Channel (e) is abundant, the utilization of The Knowledge of the Channel (e) is decreasing. To improve this, The Knowledge of the Channel (e) needs to improve its platform and transformed the type of The Knowledge of the Channel (e) content being provided on social media.

A Study on Popular Sentiment for Generation MZ: Through social media (SNS) sentiment analysis (MZ세대에 대한 대중감성 연구: 소셜미디어(SNS) 감성 분석을 통해)

  • Myung-suk Ann
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.19-26
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    • 2023
  • In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.

Strategies for Revitalizing E-Learning Through Investigating the Characteristics of E-Learning and the Needs of Distance Learners in the Domestic Universities in Korea (국내 대학 e-러닝의 운영 특징 및 수강자 요구 조사를 통한 활성화 방안)

  • Min, Kyung-Bae;Shin, Myoung-Hee;Yu, Tae-Ho;Kwak, Sun-Hye
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.30-39
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    • 2014
  • The purpose of this study is to suggest the feasible strategies to vitalize e-learning through investigating the characteristics of e-learning and the evaluations of distance learners on online courses in the domestic universities in Korea. First, in order to accomplish this, 10 Universities and 17 Cyber Universities were selected to explore their characteristics and main projects of e-learning for the administration level investigation. Secondly, content analysis of the bulletin board systems(BBS) and in-depth interviews on distance learners in Cyber Universities were conducted for the user level investigation. The results revealed that Universities in Korea were focused on establishing mobile or smart campuses, diversifying online educational contents, enhancing online interactive systems, and educating e-learning system and smart device utilization. However, distance learners reported that mobile e-learning lacked stability when taking online courses despite its convenience for purpose of academic administration. In addition, distance learners requested the social application workshops to improve on their learning experience as well as the interactions among peers. Therefore, it is important to focus more on how to establish the education-oriented e-learning environment rather than how to implement the administrative projects to animate e-learning in the domestic universities in Korea.

The Analysis of the Recent News on Domestic Drought Situation by National Drought Information-Analysis System (국가가뭄정보분석시스템을 활용한 최근 가뭄관련 언론현황 분석 및 고찰)

  • Lee, Ho Sun;Chun, Gun Il;Park, Jae Young
    • Proceedings of the Korea Water Resources Association Conference
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    • 2017.05a
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    • pp.340-340
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    • 2017
  • 최근 전 세계적으로 기후변화로 인한 가뭄이 빈번히 발생하고 있으며 우리나라도 '14~'15년 장기화된 가뭄으로 인해 많은 어려움을 겪었다. 이러한 가뭄은 비교적 느린 속도로 진행되고 그 영향이 복잡하게 나타나기 때문에 적절한 사전대응이 이루어지지 않으면 상당한 피해를 겪게 된다. 최근 기존 수자원 정보의 수집과 분석을 탈피해서 다른 사회 시스템과의 연계 추진하는 빅데이터 개념의 적용시도가 이루어지고 있다. K-water 국가가뭄정보분석센터에서는 가뭄의 사전인지와 영향평가의 보조적인 수단으로서 뉴스를 활용하는 방법론을 도출하고 이를 시스템에 구현하여 적용하여 활용성을 분석하였다. 언론(뉴스)정보는 가뭄의 발생, 영향, 대응 등을 포괄적으로 검색할 수 있도록 가뭄진행 순서에 따라 가뭄징조 및 예측, 가뭄발생, 가뭄영향, 가뭄대응, 가뭄대비 및 해소 관련 5개 카테고리와 이와 관련된 69개 세부 키워드로 구분하고 이를 시스템에 반영하였다. 빅데이터 기능을 적용하여 인터넷 뉴스를 해당키워드를 적용해 자동으로 수집할 수 있도록 하였으며 중복되거나 관련 없는 뉴스를 제외하고 이를 다시 발생지역으로 공간 구분하여 GIG 맵에 표출될 수 있도록 구축하였다. 구축된 시스템을 활용하여 '16년을 대상으로 수집된 총 448건의 뉴스자료를 분석한 결과 시스템에 구축되어 있는 '16년 용수공급체계를 반영한 가뭄평가결과와 발생위치, 발생시기, 피해내용 등이 '16년 물수급 현황을 잘 나타내는 것으로 나타났다. 향후 센터에서는 뉴스이외에 소셜미디어와 SNS등에서 다양한 가뭄관련정보를 빅데이터 수집방식에 의해 확보하고 이를 가뭄인자와 영향평가에 대한 참고자료로서 활용하기 위한 방안과 시스템 적용을 통한 검증을 지속적으로 진행할 예정이다.

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A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

Evaluation of Preference by Bukhansan Dulegil Course Using Sentiment Analysis of Blog Data (블로그 데이터 감성분석을 통한 북한산둘레길 구간별 선호도 평가)

  • Lee, Sung-Hee;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.3
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    • pp.1-10
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    • 2021
  • This study aimed to evaluate preferences of Bukhansan dulegil using sentiment analysis, a natural language processing technique, to derive preferred and non-preferred factors. Therefore, we collected blog articles written in 2019 and produced sentimental scores by the derivation of positive and negative words in the texts for 21 dulegil courses. Then, content analysis was conducted to determine which factors led visitors to prefer or dislike each course. In blogs written about Bukhansan dulegil, positive words appeared in approximately 73% of the content, and the percentage of positive documents was significantly higher than that of negative documents for each course. Through this, it can be seen that visitors generally had positive sentiments toward Bukhansan dulegil. Nevertheless, according to the sentiment score analysis, all 21 dulegil courses belonged to both the preferred and non-preferred courses. Among courses, visitors preferred less difficult courses, in which they could walk without a burden, and in which various landscape elements (visual, auditory, olfactory, etc.) were harmonious yet distinct. Furthermore, they preferred courses with various landscapes and landscape sequences. Additionally, visitors appreciated the presence of viewpoints, such as observation decks, as a significant factor and preferred courses with excellent accessibility and information provisions, such as information boards. Conversely, the dissatisfaction with the dulegil courses was due to noise caused by adjacent roads, excessive urban areas, and the inequality or difficulty of the course which was primarily attributed to insufficient information on the landscape or section of the course. The results of this study can serve not only serve as a guide in national parks but also in the management of nearby forest green areas to formulate a plan to repair and improve dulegil. Further, the sentiment analysis used in this study is meaningful in that it can continuously monitor actual users' responses towards natural areas. However, since it was evaluated based on a predefined sentiment dictionary, continuous updates are needed. Additionally, since there is a tendency to share positive content rather than negative views due to the nature of social media, it is necessary to compare and review the results of analysis, such as with on-site surveys.