• Title/Summary/Keyword: 소셜 데이터 분석

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A Dynamic Management Method for FOAF Using RSS and OLAP cube (RSS와 OLAP 큐브를 이용한 FOAF의 동적 관리 기법)

  • Sohn, Jong-Soo;Chung, In-Jeong
    • Journal of Intelligence and Information Systems
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    • v.17 no.2
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    • pp.39-60
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    • 2011
  • Since the introduction of web 2.0 technology, social network service has been recognized as the foundation of an important future information technology. The advent of web 2.0 has led to the change of content creators. In the existing web, content creators are service providers, whereas they have changed into service users in the recent web. Users share experiences with other users improving contents quality, thereby it has increased the importance of social network. As a result, diverse forms of social network service have been emerged from relations and experiences of users. Social network is a network to construct and express social relations among people who share interests and activities. Today's social network service has not merely confined itself to showing user interactions, but it has also developed into a level in which content generation and evaluation are interacting with each other. As the volume of contents generated from social network service and the number of connections between users have drastically increased, the social network extraction method becomes more complicated. Consequently the following problems for the social network extraction arise. First problem lies in insufficiency of representational power of object in the social network. Second problem is incapability of expressional power in the diverse connections among users. Third problem is the difficulty of creating dynamic change in the social network due to change in user interests. And lastly, lack of method capable of integrating and processing data efficiently in the heterogeneous distributed computing environment. The first and last problems can be solved by using FOAF, a tool for describing ontology-based user profiles for construction of social network. However, solving second and third problems require a novel technology to reflect dynamic change of user interests and relations. In this paper, we propose a novel method to overcome the above problems of existing social network extraction method by applying FOAF (a tool for describing user profiles) and RSS (a literary web work publishing mechanism) to OLAP system in order to dynamically innovate and manage FOAF. We employed data interoperability which is an important characteristic of FOAF in this paper. Next we used RSS to reflect such changes as time flow and user interests. RSS, a tool for literary web work, provides standard vocabulary for distribution at web sites and contents in the form of RDF/XML. In this paper, we collect personal information and relations of users by utilizing FOAF. We also collect user contents by utilizing RSS. Finally, collected data is inserted into the database by star schema. The system we proposed in this paper generates OLAP cube using data in the database. 'Dynamic FOAF Management Algorithm' processes generated OLAP cube. Dynamic FOAF Management Algorithm consists of two functions: one is find_id_interest() and the other is find_relation (). Find_id_interest() is used to extract user interests during the input period, and find-relation() extracts users matching user interests. Finally, the proposed system reconstructs FOAF by reflecting extracted relationships and interests of users. For the justification of the suggested idea, we showed the implemented result together with its analysis. We used C# language and MS-SQL database, and input FOAF and RSS as data collected from livejournal.com. The implemented result shows that foaf : interest of users has reached an average of 19 percent increase for four weeks. In proportion to the increased foaf : interest change, the number of foaf : knows of users has grown an average of 9 percent for four weeks. As we use FOAF and RSS as basic data which have a wide support in web 2.0 and social network service, we have a definite advantage in utilizing user data distributed in the diverse web sites and services regardless of language and types of computer. By using suggested method in this paper, we can provide better services coping with the rapid change of user interests with the automatic application of FOAF.

Development of the Artwork using Music Visualization based on Sentiment Analysis of Lyrics (가사 텍스트의 감성분석에 기반 한 음악 시각화 콘텐츠 개발)

  • Kim, Hye-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.89-99
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    • 2020
  • In this study, we tried to produce moving-image works through sentiment analysis of music. First, Google natural language API was used for the sentiment analysis of lyrics, then the result was applied to the image visualization rules. In prior engineering researches, text-based sentiment analysis has been conducted to understand users' emotions and attitudes by analyzing users' comments and reviews in social media. In this study, the data was used as a material for the creation of artworks so that it could be used for aesthetic expressions. From the machine's point of view, emotions are substituted with numbers, so there is a limit to normalization and standardization. Therefore, we tried to overcome these limitations by linking the results of sentiment analysis of lyrics data with the rules of formative elements in visual arts. This study aims to transform existing traditional art works such as literature, music, painting, and dance to a new form of arts based on the viewpoint of the machine, while reflecting the current era in which artificial intelligence even attempts to create artworks that are advanced mental products of human beings. In addition, it is expected that it will be expanded to an educational platform that facilitates creative activities, psychological analysis, and communication for people with developmental disabilities who have difficulty expressing emotions.

Real-time Spatial Recommendation System based on Sentiment Analysis of Twitter (트위터의 감정 분석을 통한 실시간 장소 추천 시스템)

  • Oh, Pyeonghwa;Hwang, Byung-Yeon
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.15-28
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    • 2016
  • This paper proposes a system recommending spatial information what user wants with collecting and analyzing tweets around the user's location by using the GPS information acquired in mobile. This system has built an emotion dictionary and then derive the recommendation score of morphological analyzed tweets to provide not just simple information but recommendation through the emotion analysis information. The system also calculates distance between the recommended tweets and user's latitude-longitude coordinates and the results showed the close order. This paper evaluates the result of the emotion analysis in a total of 10 areas with two keyword 'Restaurants' and 'Performance.' In the result, the number of tweets containing the words positive or negative are 122 of the total 210. In addition, 65 tweets classified as positive or negative by analyzing emotions after a morphological analysis and only 46 tweets contained the meaning of the positive or negative actually. This result shows the system detected tweets containing the emotional element with recall of 38% and performed emotion analysis with precision of 71%.

A Study on Scale Effects of the MAUP According to the Degree of Spatial Autocorrelation - Focused on LBSNS Data - (공간적 자기상관성의 정도에 따른 MAUP에서의 스케일 효과 연구 - LBSNS 데이터를 중심으로 -)

  • Lee, Young Min;Kwon, Pil;Yu, Ki Yun;Huh, Yong
    • Journal of Korean Society for Geospatial Information Science
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    • v.24 no.1
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    • pp.25-33
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    • 2016
  • In order to visualize point based Location-Based Social Network Services(LBSNS) data on multi-scaled tile map effectively, it is necessary to apply tile-based clustering method. Then determinating reasonable numbers and size of tiles is required. However, there is no such criteria and the numbers and size of tiles are modified based on data type and the purpose of analysis. In other words, researchers' subjectivity is always involved in this type of study. This is when Modifiable Areal Unit Problem(MAUP) occurs, that affects the results of analysis. Among LBSNS, geotagged Twitter data were chosen to find the influence of MAUP in scale effects perspective. For this purpose, the degree of spatial autocorrelation using spatial error model was altered, and change of distributions was analyzed using Morna's I. As a result, positive spatial autocorrelation showed in the original data and the spatial autocorrelation was decreased as the value of spatial autoregressive coefficient was increasing. Therefore, the intensity of the spatial autocorrelation of Twitter data was adjusted to five levels, and for each level, nine different size of grid was created. For each level and different grid sizes, Moran's I was calculated. It was found that the spatial autocorrelation was increased when the aggregation level was being increased and decreased in a certainpoint. Another tendency was found that the scale effect of MAUP was decreased when the spatial autocorrelation was high.

A Study on User Participation in Facebook of the U.S. State Archives (미국 주립기록관 페이스북에서의 이용자 참여에 관한 연구)

  • Kim, Jihyun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.4
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    • pp.63-84
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    • 2016
  • This study aimed to investigate the extent that users participated in Facebook of U.S. state archives and the types of user responses to posts on the Facebook. For the purpose, data created between August 1st and September 30th in 2016 were collected from Facebook continuously operated by 27 state archives. The extent of user participation was measured based on the number of user comments, the number of unique commenters, and the average number of comments per post. According to the measures, top 10 Facebook of state archives were selected. Out of these, Facebook of Ohio (1st), Florida (5th) and Arkansas (10th) state archives were chosen to collect 687 user comments and 132 posts. The analysis showed that comments regarding users' emotional opinion and judgement, adding explanations to a post, and sharing personal stories occupied a large portion. Interactions among users or between a user and an archivist were also identified. With regard to posts, those for sharing information/knowledge of records held in archives were identified as a high percentage. The study suggested that archives should collect and present historical information and related records connected to users' lives, examine methods for effective communication with users via social media and facilitate publicity and outreach services of archives based on shaping and maintaining online user community through social media.

A Study on the YouTube Videos Content Characteristics of the National Archives of Korea (국가기록원 유튜브 동영상 콘텐츠 특성에 대한 연구)

  • Ok nam, Park
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.4
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    • pp.515-536
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    • 2022
  • The purpose of this study is to understand the content characteristics in YouTube videos of the National Archives of Korea. For this purpose, keywords, video data, and viewer responses were collected for 324 videos posted by the National Archives of Korea for five years since April, 2017. Social network analysis, topic modeling, and content analysis were performed. Based on this, the main keywords leading the YouTube videos of the National Archives of Korea, 7 major topics and 20 sub-topics were identified. The characteristics of the YouTube videos and keywords network were studies. In addition, video characteristics were analyzed as external characteristics, video editing and delivery methods, and content characters. The study found that the YouTube channel of the National Archives of Korea has been posting the videos related to various topics such as places, history, and events as well as the basic functions of the archives to induce viewers' interest in the archives. The study also identified the areas that needed to be improved such as low response from viewers, lack of content that could interest viewers, and lack of channel operation to interact or communicate with viewers. Finally, the study was concluded with a proposal to spread the videos of the National Archives of Korea to more users.

A Study on the Comparison and Semantic Analysis between SNS Big Data, Search Portal Trends and Drug Case Statistics (SNS 빅데이터 및 검색포털 트렌드와 마약류 사건 통계간의 비교 및 의미분석 연구)

  • Choi, Eunjung;Lee, SuRyeon;Kwon, Hyemin;Kim, Myuhngjoo;Lee, Insoo;Lee, Seunghoon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.231-238
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    • 2021
  • SNS data can catch the user's thoughts and actions. And the trend of the search portal is a representative service that can observe the interests of users and their changes. In this paper, the relationship was analyzed by comparing statistics on narcotics incidents and the degree of exposure to narcotics related words in tweets of SNS and in the trends of search portal. It was confirmed that the trend of SNS and search portal trends was the same in the statistics of the prosecution office with a certain time difference.In addition, cluster analysis was performed to understand the meaning of tweets in which narcotics related words were mentioned. In the 50,000 tweets collected in January 2020, it was possible to find meaning related to the sale of actual drugs. Therefore, through SNS monitoring alone it is possible to monitor narcotics-related incidents and to find specific sales or purchase-related information, and this can be used in the investigation process. In the future, it is expected that crime monitoring and prediction systems can be proposed as related crime analysis may be possible not only with text but also images.

Exploratory Analysis of Consumer Responses to Korea-China Mobile Payment Service using Keyword Analysis -Focus on Kakao Pay and Alipay- (키워드 분석을 활용한 한·중 모바일 결제 서비스에 대한 소비자 반응 탐색적 분석 -카카오페이와 알리페이를 중심으로-)

  • Ke, Jung;Yoon, Donghwa;Ahn, Jinhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.514-523
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    • 2021
  • Recently, the proliferation of mobile simple payment services has been increasingly affecting people's lives. In addition, the increase in research from both China and Korea shows that the continuous development of simple mobile payment services will be very important in the future. The blog posts mentioning Kakao Pay and Alipay were collected, and keyword analysis was performed to investigate differences in consumers' responses to Kakao Pay and Alipay on social media. The frequency of keywords for each part of speech and the frequency of co-occurred words mentioned in one sentence were analyzed. Specifically, common words that appear in both Kakao Pay and Alipay blogs were extracted. The cooccurred words were analyzed to examine how different reactions were made on the same subject. As a result of the analysis, there were concerns among consumers about the trust of Kakao Pay and Alipay's benefits. For a mobile payment service to become competitive, it is necessary to add various additional services or solve security problems.

K-POP fandom and Korea's national reputation: An analysis on BTS fans in the U.S. (K-POP 팬덤과 한국의 국가 명성: 미국의 BTS 팬 중심 분석)

  • Soojin Kim;Hye Eun Lee
    • Journal of Public Diplomacy
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    • v.3 no.1
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    • pp.1-19
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    • 2023
  • Objectives: This study aims to discover how the spread of K-POP and the diversification of the Korean Wave affects Korea's national reputation. K-POP stars are diversifying their interactions with fandom by creating an online space to consume various products and services related to their stars and engage in fan activities. Because of this, this study aims to examine the relevance of K-POP to national reputation through a parasocial relationship with K-POP stars by fandom forming a community and utilizing media. Methods: An online survey was conducted in English using the Amazon survey company Mechanical Turk for BTS fans living in the United States. A total of 195 people's data, excluding incomplete responses, were used for the analysis. Results: It was found that BTS fans' social media participation activities themselves did not directly affect Korea's national reputation. But the mediating effect of BTS fans' parasocial relationship was found. That is, BTS fans' social media participation activities had a positive effect on their parasocial relationships with BTS which in turn had a positive effect on their national reputation. Conlusions: The use and participation of BTS fans in social media in Korea's national reputation has no significant effect on itself, but it has been found that it affects the national reputation through forming parasocial relationships. From the study results, the parasocial relationship of K-POP fans can be used as a strategic mechanism to enhance the national image and Korea's national reputation.

Research on Overseas Trends and Emerging Topics in Field of Library and Information Science (문헌정보학분야 해외 연구 동향 및 유망 주제 분석 연구)

  • Bon Jin Koo;Durk Hyun Chang
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.71-96
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    • 2023
  • This study aimed to investigate key research areas in the field of Library and Information Science (LIS) by analyzing trends and identifying emerging topics. To facilitate the research, a collection of 40,897 author keywords from 11,252 papers published in the past 30 years (1993-2022) in five journals was gathered. In addition, keyword analysis, as well as Principal Component Analysis (PCA) and correlation analysis were conducted, utilizing variables such as the number of articles, number of authors, ratio of co-authored papers, and cited counts. The findings of the study suggest that two topics are likely to develop as promising research areas in LIS in the future: machine learning/algorithm and research impact. Furthermore, it is anticipated that future research will focus on topics such as social media and big data, natural language processing, research trends, and research assessment, as they are expected to emerge as prominent areas of study.